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Blades Inc. Case

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BLADES, Inc. Case
Question 1: How could a higher level of inflation in Thailand affects Blades (assume U.S. inflation remains constant)?
Answer:
Higher level of inflation in Thailand can affect Blades. Due to inflation in Thailand foreign goods will become cheap. Again inflation will increase in an increase of imports and at the same time exports will go down. As a result imports of rubber and plastic components from Thailand for Blades Inc. will suffer and it will increase their production cost. On the other hand due to inflation in Thailand customers will get products from Blades Inc. at a lower price relative to others, which will increase their (Blade Inc.) export to rise. Eventually their sales will increase.

Question 2: How could competition from firms in Thailand and from U.S. firms conducting business in Thailand affects Blades?
Answer:
The main competitive advantage of Blade Inc. in this case is that they conduct their business (both export and imports) from Thailand in Thai Baht (Thailand’s currency).
The other competitors who exports in Thailand invoice their exports in U.S. dollars. On the other hand because of competitive advantage of Blade Inc. allows importers to continue business without less consideration about paying different amounts due to currency fluctuations.
In case of export Blade Inc. has an advantage of providing quality products and flexible pricing strategy, which gives them a good position in Thailand.

Question 3: How could a decreasing level of national income in Thailand affects Blades?
Answer:
When national income of a country decreases that reflects in a decreasing demand for foreign goods. As a result imports on the part of home country decreases. A decreasing level of national income in Thailand will reduce their demand for Blade Inc. products, which will decrease the sales of Blade Inc.

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