Case study
SGC Insurance Company is working on planning new marketing strategy to maximize the income. There are 2 teams responsible for this work and a manager whose responsibility is to report the work process to the top management. Both A and B team have its team leader, PANHA known as team leader A and RITHY team leader B.
During the management meeting, there was a major conflict of decision-making, which had split the relationship these 2 teams by stating attack each other. At the end, manager try not to pay attention to anybody opinion and he finish the meeting. A few days later the manager recall the team to form a meeting again and he claim that he already decided to use his own ideas as a solution in marketing strategy and he also said that this might feel a bit selfish by not listening to other idea or advice but his purpose is just to get the process of the job done on time and not to make the firm get stuck because of the disagreement, especially by doing so he will not be complained by top management. At the same time, there was also conflict interest between team leaders and manager, due to the fact that PANHA and RITHY think that the manager’s decision making will not fit to the firm and will not be the effective solution. To compromise the situation the team leader forced themselves to agree the manager’s decision in order not to make the manager feel inconvenient and uncomfortable.
After put the new strategy into practices, the result doesn’t produce any change at all. Then the top management calls the manager to explain reason behind this problem. By making himself (manager) as innocent he gives an excuse that this new strategy made by PANHA and