Case Study Reaction
Rupbani Beverage Limited

In increasing the market share of Rupbani, Rupbani must become adept not just in managing products, but also in managing relationship in the face of determined competition. Building profitable customer relationship and gaining competitive advantage requires delivering more value and satisfaction to target consumers than competitors do. Improving the performance and strengthening the competitive position, Rupbani needs to find out all it van about its competitor. It must constantly compare its marketing strategies, products, prices, channels and promotion with those of close competitors. Rupbani can identify its competitors from the industry point of view. Rupbani must understand the competitive patterns in its industry if its hope to be an effective player in the industry. He can also identify competitor from a market point of view. Here they define competitor as companies that are trying to satisfy the same customer group. Benchmarking can also become a [powerful tool, for increasing a company’s competitiveness. Rupbani must work hard in achieving the lowest production and distribution cost. Low cost let it price lower than its competitor and win a large market share. To remain number one, first they must find ways to expand total demand. Second, they must protect their current market share through good defensive and effective actions. Third, they must try to expand market share further, even if market size remains constant. Rupbani must protect its current business against competitor attacks. In protecting the position, Rupbani must fix the weaknesses that provide opportunities for competitors. It must always fulfill its value promises. It must work tirelessly to keep strong relationship with valued customer. Rupbani must not be content with the way things are and lead the industry in customer distribution