...Color-- -1- -2- -3- -4- -5- -6- -7- -8- -9- Text Size-- 10-- 11-- 12-- 13-- 14-- 15-- 16-- 17-- 18-- 19-- 20-- 21-- 22-- 23-- 24 Dark Lover A Novel of the Black Dagger Brotherhood By J.R. Ward Contents Chapter One Chapter Two Chapter Three Chapter Four Chapter Five Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten Chapter Eleven Chapter Twelve Chapter Thirteen Chapter Fourteen Chapter Fifteen Chapter Sixteen Chapter Seventeen Chapter Eighteen Chapter Nineteen Chapter Twenty Chapter Twenty-one Chapter Twenty-two Chapter Twenty-three Chapter Twenty-four Chapter Twenty-five Chapter Twenty-six Chapter Twenty-seven Chapter Twenty-eight Chapter Twenty-nine Chapter Thirty Chapter Thirty-one Chapter Thirty-two Chapter Thirty-three Chapter Thirty-four Chapter Thirty-five Chapter Thirty-six Chapter Thirty-seven Chapter Thirty-eight Chapter Thirty-nine Chapter Forty Chapter Forty-one Chapter Forty-two Chapter Forty-three Chapter Forty-four Chapter Forty-five Chapter Forty-six Chapter Forty-seven Chapter Forty-eight Chapter Forty-nine Chapter Fifty Chapter Fifty-one Chapter Fifty-two Chapter Fifty-three Chapter Fifty-four Chapter Fifty-five Epilogue A dangerous passion… Wrath walked into the hall, feeling particularly ferocious. Man, Beth had better be alive and well. Or God help whoever had hurt her. And if she'd decided to avoid him? That didn't matter. Her body was about to need something only he could provide her. So sooner or later she would come...
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...Marketing Case Study: Coke 1) The Coca-Cola company is being very strategic as to who it markets each of its products. For the most part, they do not overlap on who they market each product to; instead they are trying to create a brand that can be easily identifiable with one market. The first product primarily uses gender segmentation, Diet Coke is for the most part marketed to women who are trying to watch or lose weight. The next product, Coke Zero also uses gender segmentation as it is marketed towards the male population. Two products Coca-Cola produces is Diet Coke Plus and Coca-Cola Blak, each of these products uses psychographic segmentation. Instead of marketing to a gender they are marketing to lifestyles. Diet Coke Plus is marketed to those that are concerned about vitamins and nutrients, while Coca-Cola Blak is market to those that are more sophisticated. Finally, Full Throttle Blue Demon is an energy drink that uses gender and ethnic segmentation as its target market is Hispanic males. 2) Diet Coke, original Coca-Cola, and finally Diet Coke Plus are the products that are most likely to lose customers to Coke Zero. First, Coke Zero is going to take customers away from Diet Coke because it is more appealing to male consumers. Additionally, Original Coke will lose customers that are interested in a zero calorie drink but did not want to sacrifice taste. Finally, Diet Coke Plus will also lose customers to Coke Zero because of the original-like taste it brings...
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...Case assignment: Coke Zero Do Real Men Drink Diet Coke? 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Coke Zero for customer who are becoming more health conscious customers of regular carbonated soft drinks Diet Coke Plus: Was targeted to consumer who are becoming more health-conscious. Everyone who is concerned about their health but want the product sweeter Coca-Cola Blak Was targeted to more sophisticated consumers who are willing to pay more. People who more busy and on the go. Full Throttle Blue Demon this product was designed for Hispanic men. The men who want a more Hispanic taste like enjoy alcoholic beverages. 2. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero? The products that will be lost customers will be the Diet Coke because it taste same as consumer isn’t going to pay for the same or even more for a product that taste similar. 3. Why do you think...
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...Answers to Seminar activities Week 13 and 14: 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? The Coca-Cola Company segments markets for its products on the basis of demographic information related to customers’ buying and consuming behavior. Common bases of demographic segmentation are age, gender, income, ethnic background, and family life cycle. DIET COKE: Women who want to lose weight. (Gender segmentation.) COKE ZERO: Men, 18 to 34, who don’t want the sugar and calories in regular soda but don’t like the taste of artificial sweetener. They consider Diet Coke a “girl’s drink” and themselves too cool to be seen drinking it. (Gender and age segmentation.) DIET COKE PLUS: Women who want to lose weight and are concerned about health and nutrition. (Gender segmentation.) COCA-COLA BLAK: Older consumers with more sophisticated tastes that are willing to pay a little more. (Age and income segmentation.) FULL THROTTLE BLUE DEMON: Young Hispanic men. (Age, gender, and ethnic segmentation.) 2. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share...
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...is more of a young male drink. Although it doesn’t have sugar and the calories people tend to like the artificial sweetener, which makes it drinkable. I personally don’t see a difference in drinking Coke Zero or Diet Coke, both tastes the same to me. Males didn’t want to be seen drinking Diet Coke so they prefer drinking Coke Zero. This product would fall under gender and age segmentation. Diet Coke Plus: Diet Coke Plus would also be considered a female drink since its part of the Diet Coke family. This product is for the females who are concerned about health and nutrition as well as losing weight. Diet Coke Plus would be considered gender segmentation. Coca-Cola Blak: This product is especially for older Males and Females who are more sophisticated and are willing to pay a little extra. Coca-Cola Blak would be age, gender, and income segmentation. Full Throttle Blue Dragon: This energy drink is an attraction for young Hispanic males who want a little kick to the energy drink. This product would categorize under age, gender, and ethnic segmentation. 2. Coke Zero is most likely to affect sales of Coke and Diet Coke with selling more than three times the number of cases expected during its first year in Australia. Coke is now investing more than it has ever done its size in Coke Zero. Soda sales fell two years in a row in 2005 and 2006. I would think that Coke knows they have to step their game up if they want sales to increase. 3. I think that the hidden-camera...
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...Case Study 1: Coke Zero: Do Real Men Drink Diet Coke? 1.Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke mainly target women who want to lose weight and this is under Gender Segmentation. Coke Zero is designed for younger men from 18 to 34, who don’t want the sugar and calories in regular soda but don’t like the taste of artificial sweetener. This is fall in the Gender and age segmentation. Diet Coke Plus targets those are more health conscious. It is fall in Gender segmentation. Coca- Cola Blak: It is designed for older men have more money. It is in the gender and income segmentation. Full Throttle Blue Demon target Hispanic Men. This is in both gender and ethnic segmentation. 2. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero? Coke Zero is most likely to affect sales of Diet Coke Plus because Coke Zero has the same benefits and reaches the target market of Diet Coke Plus. Also...
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...Assignment #1 - Segmentation and Targeting Please read the following Case Study and answer the questions at the 4 questions at the end. Segmenting and Targeting Markets: Case Study: Coke Zero When a couple of marketing managers for Coca-Cola told lawyer Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement,” she was baffled. She tried to talk them out of it, but they were determined. They argued that Coca-Cola Classic should be protected from the age discrimination it would suffer with the introduction of a newer, younger soft drink that tasted exactly the same as the original. Frustrated, Finn Johnson held up the Coke can and shouted, “It's not a person! Title VII doesn't cover these things!” What she didn't know was that the marketing managers were actors. Hidden cameras had been planted around the meeting room to capture the reactions of several unsuspecting lawyers who had been asked to consider the case, including an immigration lawyer who was asked if he could get the Coke Zero marketing head deported back to Canada. Coke Zero Immigration Lawyer Ad - YouTube The short videos were strategically placed on websites such as to promote Coke Zero as the hip, new alternative to Diet Coke for men. The Coca-Cola Company knows it has to be creative if it's going to sell more pop after sales dropped two years in a row in 2005 and 2006. Morgan Stanley analyst Bill Pecoriello explains, “Consumers are becoming ever more health-conscious...
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...COKE ZERO HOMEWORK 1. Diet-coke- targeted to women who want to lose weight. (Age, lifestyle demographics) Coke zero- new hip alternative to diet-coke for young men, Diet-coke plus- a sweeter version of diet coke fortified with vitamins and minerals….aimed at young male consumers Coca-Cola Blak- an added coffee essence- created for older, more sophisticated consumers who are willing to pay more Full throttle blue demon- an energy drink with an agave azule flavor designed to appeal to Hispanic men. All aimed at the age demographics of people. Also at the lifestyle demographics, with “healthy products” 2. Coke, and diet coke I believe could lose customers to coke zero as people are more health conscious and don’t want the calories, or the reduced taste of the product. 3. I don’t believe the hidden camera videos were effective at all, I found them confusing, and time wasting, I didn’t really see the point of them at all. I don’t believe a viral marketing campaign using these videos would have been successful at all. They were confusing and didn’t seem to have a point at all. If I was one of those lawyers I would have sat there wondering why I was there. One product wanting tyo sue its own collegues for another of their own companys products makes no sense to me. 4. I think a totally different campaign idea would have been much better , concentrating more on the virtues of diet coke, the benefits of less calories in the “new healthier lifestyles” and not...
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...Brain follows natural laws The whole is made up of the sum of it's parts Biology is the theory of natural selection evolition the adaptive values of structires and behaivors for the survival of a species the survival of the fittest *** Consciousness A personals subkective expierence of the world based on personal feelnig or opinions Parts of the mind ⦁ structurism ⦁ The analysis of wundt Functionalism (james) the study of the adaptive purposes that mental processes serve an fmri is going to be viewed through structuralism empiricism vs nativs empirism believed that the mind is a blak slate where experiences are writtern Nativism is the idea that certian kinds of knowledge are innate - or preloaded. Empiricism is the idea of imoptrance of learning where are nativism is are we really born that way? How much of the way we are born predesposes dictates the way we are. John B. Watson (IMPORTANT) our mind is a subjective entity. to ivercome the issue behaivor was the main ways psychologists operated gives the stimuli and observes the response Controverseley throught cognitive revoulition This is stimuli and refine the understanding of the brain and use that to evlauate the response to understand what is happening in the brain. Ibn al haytham says that evidence does not support the then accepted notion that our eyes emit rays that travel to the objects we see. the scientific method uses objectivity...
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...NAME OF PROJECT: TOMATOE PRODUCTION LOCATION: BLAK RIVER HIGH SCHOOL TUTORIAL FARM DURATION: SEPTEMBER 12,2011- DECEMBER 12,2012 DESCRIPTION OF ACTIVITIES: Fifty tomato seedlings were planted in a seedling tray. They were then placed in the greenhouse for three (3) weeks and were watered on a daily basis, until they were matured enough to be transplanted to the soil. Before transplanting the tomato seedlings the land was cleared of weeds and grasses. Manure from the poultry house on the farm was thrown onto the dirt where it was incorporated into the soil with a fork, to increase the soil fertility. A tape measure was used to measure out the area for crop production. After which small hills were constructed known as mounds by using farm equipments such as the fork and hoe, to which the tomato seedlings were transplanted to. Thirty mounds constructed, placing at least to each mound. Some NPK (nitrogen, phosphorous and potassium) was applied near to the roots of the plant after they were transplanted. The farm equipments were then washed off with soap and water to prevent rust of the equipment and were allowed to dry and were then placed back into the farm house. The seedlings were watered daily. Majority of the time the soil was moist to which the plants were situated. The tomato plants were growing healthy and strong. After a few days of transplanting the tomato seedlings and the plants were growing tall, the plants were staked. The plants were staked by cutting piece of wood...
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...Corporate Strategy Analysis Discussion Summary Corporate strategy pinpoints the set of businesses, marketplaces, and productions in which the organization competes and the distribution of resources between those business. There are four basic alternatives when using corporate strategy in the planning function of management. They are conglomerate diversification, concentric diversification, vertical integration, and concentration. When viewing the Destination CEO videos about Southwest Airlines, VF Corporation, Coco-Cola, and Xerox, team D converse and individually summarize the corporate strategy used by each company. When other Airlines tussle to sustain profits due to the growing price of oil and gas, Mr. Gary Kelly CEO of Southwest Airlines succeeded profits to keep the company a float as one of the most money-making airlines in the country. Although he did not want to become CEO, because of the great stress, anxiety, and high pressure of the position, Mr. Kelly turned out to be a very remarkable leader and director. Mr. Kelly would travel in the rear of the airplane speaking to clients while taking notes of their objections and expectations. Team D agreed that Mr. Kelly used concentration strategy to focus on the airline industry to endure the company’s cost-effectiveness. Mr. Kelly ideal was to keep cost low, fly the same 737 aircrafts that way maintenance was easy and routine, and to treat all customers and employees with royalty. This plan helped Southwest...
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...much further than the supermarket shelves. From which brand restaurants stock, to what countries each operates in, this rivalry is all-encompassing and global. But instead of a list of countries or restaurant chains, lets take a deeper look at the actual products. Cola and Beyond We don't have space to list, nor would you have time to read, every different variant of Coca-Cola and Pepsi, which would force me to include failed ideas such as Crystal Pepsi. Suffice it to say, you won't find many original ideas here, and when a successful idea comes from either company, an imitator just as quickly appears from the other. Coke/Pepsi, Diet Coke/Diet Pepsi, Cherry Coke/Wild Cherry Pepsi, Coke with Lime/Pepsi Lime, Coke Zero/Pepsi One, Coca-Cola Blak/Pepsi Cappuccino. Had enough yet? Because that was just a list of comparable colas. Both companies also make lemon-lime sodas, orange sodas, and other similar carbonated and noncarbonated beverages. So then what differentiates them? Certainly not their product arsenal, but taste and marketing. As far as taste goes, you will find most people...
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...After 35 years as CEO of Coca-Cola, Neville Isdell retired from the company in 2001. In the process of leaving Coca-Cola, deals started to drop, high-turn-over rate turned into the standard, and low confidence weakened the organizations future. “The high profile and notoriously meddlesome Coca-Cola board, which drove out two lackluster management teams, pulled Isdell back” (n.d.). Isdell’s goal was to compete with a different contender like Pepsi. The company moved into the fast food and snacks industry. Moreover, Pepsi ventured into new businesses with Frito-Lay and Gatorade. The company purchased the brand Vitamin Water, which helped the company jump into the non-carbonated drink division. The company created “Coffee-flavored Coke Blak, and Enviga, a carbonated green tea, are the latest new Products” (n.d.) which helped generates profit and change in the worldwide business sector. Coca Cola is attempting to control the worldwide market through forceful practice and campaigns, with its carbonated and non-carbonated drinks division. Southwest Airlines While different airlines battle to keep up benefits because of expanding cost of oil and gas, Southwest Airlines CEO Gary Kelly...
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...characteristics such as courtesy, justice, honor, and manners, each quality relating to interaction between people. The Knight uses these favored traits to cooperate with those he fights for, therefore assisting them while offering respect. Next, bettering the church and those who attend it motivates the Parson. He makes himself available to everyone at the church despite uncontrollable situations such as weather or sickness: “But he ne lafte nought for rain ne thonder, In sickness nor in mescheif, to visite” (495-494). His determination to help those in need despite the inconvenience for him builds his character and improves the life of others, achieving the basis to morality. Also, the Clerk would “levere have at his beddes heed twenty books, clad in blak or reed, of Aristotle and his philosophye, than robes riche, or fithele, or gay sautrye” (296-298). His motivation to gain knowledge about his world and differences in point of view makes himself a more capable, well-rounded person. By bettering himself, he improves his community by his aspiration to teach: “And gladly wold he lerne, and gladly teche” (310). Finally, the Yeman serves the Knight, but also blesses his travels by wearing “[a] Cristophre on his brest of silver sheene” (115). St. Christopher serves in the Catholic church as the patron saint of travellers, therefore the Yeman protects himself and the Knight as they travel to assist others in battle. These characters have a common motivation of helping others, which is the basis...
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...Coke Versus Pepsi : Differences in Cultural History Rather than Taste Posted by Nicole Smith, Jan 16, 2012 Food And Drink No Comments Print For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA, as they have maintained their popularity over the past several decades. One can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the camps substantiates its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. The following analysis of the history of Pepsi and Coca Cola explores Pepsi and Coke with an emphasis on advertising and cultural significance of these efforts, discovering what makes these soft drinks so popular and what differentiates them from each other. What emerges is that there is little in the way of differences between Coke and Pepsi outside of different cultural histories. There are many similarities between Coca Cola and Pepsi and the history of Coca Cola is nothing like the history of Pepsi outside of the fact that both companies were advertising soda. Both were intended to serve as recreational drinks associated with parties, fun, sex, and entertainment. The two drinks have just about the same color, the same amount of carbon dioxide, and have a similar taste. While in the past they both used different natural extracts from the coca nut, nowadays they both rely on artificial flavors and man-made...
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