Fall
14
Fall
14
[Type the company address]
[Type the company address] Corporate Responsibility and Marketing Strategies
Joi Parker
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
Corporate Responsibility and Marketing Strategies
Joi Parker
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
08
Fall
08
Fall

Apple currently has a very strong position on ethic’s and social responsibility. They are currently meeting the majority of their goals. The Supplier Responsibility Standards is a guideline that Apple uses to make sure their suppliers are meeting the companies ethnic and social responsibility goals. In April 2014 on Earth Day, Apple launched a new social responsibility campaign called “Better Green Campaign”(ecyclebest.com). The campaign was designed to help Apple with developing new ideas to continue to help its impact on the environment and to assist with being a more environmentally conscious. Apple also introduces a more environmentally friendly MacPro. The new MacPro “uses 74 percent less aluminum and steel than its predecessors”(ecylebest.com).

Apple has a yearly Social Responsibility Report that is published for the public to read. It reviews audits that were conducted the previous year on Apple suppliers around the world. In the 2012 report, Apple found that “18 facilities screened job candidates or current workers for hepatitis B and 52 facilities lacked policies and procedures that prohibit discrimination based on results of medical tests. ” (Apple.com, 2012 Supplier Responsibility Report). Violations from the suppliers can cause a severe impact to Apple’s reputation. The discrimination that was performed in the previous example is a violation of the Supplier Responsibly Standards that