...The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best to leverage this tool to influence consumers? If packaging is so important, what is the best way to measure its effectiveness? * The Customer Equity Company is a wholly owned subsidiary of TNS (UK) which has been set up to develop the marketing sciences and support brand equity and Commitment modelling worldwide. 1 What is packaging? The definitions of ‘packaging’ vary and range from being simple and functionallyfocused to more extensive, holistic interpretations. Packaging can be defined quite simply as an extrinsic element of the product (Olson and Jacoby (1972)) - an attribute that is related to the product but does not form part of the physical product itself. “Packaging is the container for a product – encompassing the physical appearance of the container and including...
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...Chapter Overview 5.1 Overview: Consciousness, Brain Activity, Levels of Awareness CONCEPT LEARNING CHECK 5.2 Stages of Sleep CONCEPT LEARNING CHECK 5.1 Consciousness and Psychology 5.3 Dreams Theories of Dreams Dreams as a Reflection of Unconscious Wishes 5.2 Sleep Biological Rhythms and Stages of Sleep Sleep Theories Effects of Sleep Deprivation Sleep Disorders Insomnia Sleep Apnea Narcolepsy Parasomnias CRITICAL THINKING APPLICATION Dreams as Interpreted Brain Activity Dream Contents CONCEPT LEARNING CHECK 5.3 Theories of Dreams 5 Learning Objectives States of Consciousness 5.1 5.2 Define consciousness. Describe how consciousness relates to psychology. Describe the changes in brain wave activity that occur during the different stages of sleep. Understand why sleep deprivation is harmful. Understand why deep sleep is important. Understand why REM sleep is important. Describe some common sleep disorders. 5.3 5.4 5.5 5.6 Describe the two main theories of dreams. Explain the two theories of hypnosis. Discuss the effects and benefits of meditation. List and describe the four categories of psychoactive drugs. Describe the effects of psychoactive drugs on the nervous system. 5.4 Hypnosis Critical Thinking About Hypnosis Theories of Hypnosis Altered State of Consciousness Role Playing Divided Consciousness 5.6 Drug Use Mechanism of Action of Psychoactive Drugs Depressants Alcohol Narcotics/Opiates Summary of...
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...ALSO BY MALCOLM GLADWELL The Tipping Point To my parents, Joyce and Graham Gladwell Introduction The Statue That Didn’t Look Right In September of 1983, an art dealer by the name of Gianfranco Becchina approached the J. Paul Getty Museum in California. He had in his possession, he said, a marble statue dating from the sixth century BC. It was what is known as a kouros—a sculpture of a nude male youth standing with his left leg forward and his arms at his sides. There are only about two hundred kouroi in existence, and most have been recovered badly damaged or in fragments from grave sites or archeological digs. But this one was almost perfectly preserved. It stood close to seven feet tall. It had a kind of light-colored glow that set it apart from other ancient works. It was an extraordinary find. Becchina’s asking price was just under $10 million. The Getty moved cautiously. It took the kouros on loan and began a thorough investigation. Was the statue consistent with other known kouroi? The answer appeared to be yes. The style of the sculpture seemed reminiscent of the Anavyssos kouros in the National Archaeological Museum of Athens, meaning that it seemed to fit with a particular time and place. Where and when had the statue been found? No one knew precisely, but Becchina gave the Getty’s legal department a sheaf of documents relating to its more recent history. The kouros, the records stated, had been in the private collection of a Swiss physician named Lauffenberger...
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...A Tale of Two Cities Charles Dickens This eBook is designed and published by Planet PDF. For more free eBooks visit our Web site at http://www.planetpdf.com A Tale of Two Cities Book the First—Recalled to Life 2 of 670 eBook brought to you by A Tale of Two Cities Create, view, and edit PDF. Download the free trial version. I The Period It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way—in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only. There were a king with a large jaw and a queen with a plain face, on the throne of England; there were a king with a large jaw and a queen with a fair face, on the throne of France. In both countries it was clearer than crystal to the lords of the State preserves of loaves and fishes, that things in general were settled for ever. It was the year of Our Lord one thousand seven hundred and seventy-five. Spiritual revelations were conceded to England at that favoured period, as at this. 3 of 670 A Tale of Two Cities ...
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...Jane Eyre by Charlotte Brontë An Electronic Classics Series Publication Jane Eyre by Charlotte Brontë is a publication of the Pennsylvania State University. This Portable Document file is furnished free and without any charge of any kind. Any person using this document file, for any purpose, and in any way does so at his or her own risk. Neither the Pennsylvania State University nor Jim Manis, Faculty Editor, nor anyone associated with the Pennsylvania State University assumes any responsibility for the material contained within the document or for the file as an electronic transmission, in any way. Jane Eyre by Charlotte Brontë, the Pennsylvania State University, Electronic Classics Series, Jim Manis, Faculty Editor, Hazleton, PA 18202-1291 is a Portable Document File produced as part of an ongoing student publication project to bring classical works of literature, in English, to free and easy access of those wishing to make use of them. Cover Design: Jim Manis Copyright © 2003 - 2012 The Pennsylvania State University is an equal opportunity university. Charlotte Brontë Jane Eyre by Charlotte Brontë PREFA PREFACE A PREFACE TO THE FIRST EDITION of Jane Eyre being unnecessary, I gave none: this second edition demands a few words both of acknowledgment and miscellaneous remark. My thanks are due in three quarters. To the Public, for the indulgent ear it has inclined to a plain tale with few pretensions. To the Press, for the fair field its honest suffrage...
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...UNCORRECTED PROOF | NOT FOR SALE Please do not quote for publication without checking against the final book On-sale: July 19, 2011 Publicity Contact: Dennelle Catlett, 212-782-9486 dcatlett@randomhouse.com Rume_9780307886231_2p_all_r1.indd v GO BA O D D S ST TR RAT ATE EG GY Y THE DIFFERENCE AND WHY IT MATTERS Richard P. Rumelt 3/17/11 11:46 AM Copyright © 2011 by Richard Rumelt All rights reserved. Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York. www.crownpublishing.com CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House, Inc. Crown Business books are available at special discounts for bulk purchases for sales promotions or corporate use. Special editions, including personalized covers, excerpts of existing books, or books with corporate logos, can be created in large quantities for special needs. For more information, contact Premium Sales at (212) 572-2232 or e-mail specialmarkets@randomhouse.com. Library of Congress Cataloging-in-Publication Data is available upon request. ISBN 978-0-307-88623-1 eISBN 978-0-307-88625-5 Printed in the United States of America Book design by Robert Bull Jacket design: TK Author photograph: TK 10 9 8 7 6 5 4 3 2 1 First Edition Rume_9780307886231_2p_all_r1.indd vi 3/17/11 11:46 AM CONTENTS ■ INTRODUCTION OVERWHELMING OBSTACLES 1 PART I GOOD AND BAD STRATEGY ...
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...This is a story for people who follow their dreams and make their own rules; a story that has inspired people for decades. For most seagulls, life consists simply of eating and surviving. Flying is just a means of finding food. However, Jonathan Livingston Seagull is no ordinary bird. For him, flying is life itself. Against the conventions of seagull society, he seeks to find a higher purpose and become the best at doing what he loves. This is a fable about the importance of making the most of our lives, even if our goals run contrary to the norms of our flock, tribe or neighbourhood. Through the metaphor of flight, Jonathan’s story shows us that, if we follow our dreams, we too can soar. ‘Richard Bach with this book does two things. He gives me Flight. He makes me Young. For both I am deeply grateful.’ RAY BRADBURY Jonathan Livingston Seagull a story RICHARD BACH PHOTOGRAPHS BY RUSSELL MUNSON The most celebrated inspirational fable of our time Element An Imprint of HarperCollinsPublishers 77-85 Fulham Palace Road Hammersmith, London W6 8JB The website address is: www.thorsonselement.com To the real Jonathan Seagull, who lives within us all and Element are trademarks of HarperCollinsPublishers Ltd First published in Great Britain by Turnstone Press 1972 This edition published by Element 2003 17 19 21 23 25 24 22 20 18 16 Text copyright © Richard D. Bach 1970 Photographs copyright © Russell Munson 1970 Richard Bach asserts the moral right to be identified as the...
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...ANALOGY EXERCISE A Directions: In each of the following questions,there is a certain relationship between two given words on one side of : : and one word is given on another side of : :while another word is to be found from the given alternatives,having the same relation with this word as the words of the given pair bear. Choose the correct alternative. 1 . Moon : Satellite : : Earth :? (A) Sun (B) Planet (C)Solar System (D) Asteroid Ans: (B) Explanation: Moon is a satellite and Earth is a Planet . 2 . Forecast : Future : : Regret :? (A) Present (B) Atone (C)Past (D)Sins Ans: (C) Explanation: Forecast is for Future happenings and Regret is for past actions . 3. Influenza : Virus : : Typhoid : ? (A) Bacillus (B)Parasite (C)Protozoa (D) Bacteria Ans: (D) Explanation: First is the disease caused by the second . 4. Fear : Threat : : Anger : ? (A)Compulsion (B)Panic (C)Provocation (D)Force Ans: (C) Explanation: First arises from the second . 5. Melt : Liquid : : Freeze : ? (A)Ice (B)Condense (C)Solid (D)Crystal Ans: (C) Explanation: First is the process of formation of the second . 6. Clock : Time : : Thermometer : ? (A)Heat (B)Radiation (C)Energy (D)Temperature Ans: (D) Explanation: First is an instrument used to measure the second . 7. Muslim : Mosque : : Sikhs : ? (A)Golden Temple (B)Medina (C)Fire Temple (D)Gurudwara Ans: (D) Explanation: Second is the pace of worship for the first . 8. Paw : Cat : : Hoof : ? (A)Horse (B)Lion (C)Lamb (D)Elephant Ans: (A) Explanation: First...
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...This is a story for people who follow their dreams and make their own rules; a story that has inspired people for decades. For most seagulls, life consists simply of eating and surviving. Flying is just a means of finding food. However, Jonathan Livingston Seagull is no ordinary bird. For him, flying is life itself. Against the conventions of seagull society, he seeks to find a higher purpose and become the best at doing what he loves. This is a fable about the importance of making the most of our lives, even if our goals run contrary to the norms of our flock, tribe or neighbourhood. Through the metaphor of flight, Jonathan’s story shows us that, if we follow our dreams, we too can soar. ‘Richard Bach with this book does two things. He gives me Flight. He makes me Young. For both I am deeply grateful.’ RAY BRADBURY Jonathan Livingston Seagull a story RICHARD BACH PHOTOGRAPHS BY RUSSELL MUNSON The most celebrated inspirational fable of our time Element An Imprint of HarperCollinsPublishers 77-85 Fulham Palace Road Hammersmith, London W6 8JB The website address is: www.thorsonselement.com To the real Jonathan Seagull, who lives within us all and Element are trademarks of HarperCollinsPublishers Ltd First published in Great Britain by Turnstone Press 1972 This edition published by Element 2003 17 19 21 23 25 24 22 20 18 16 Text copyright © Richard D. Bach 1970 Photographs copyright © Russell Munson 1970 Richard Bach asserts the moral right to be identified as the...
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...Кухаренко В.А. Практикум з стилістики англійської мови: Підручник. – Вінниця. «Нова книга», 2000 - 160 с. CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Craphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics of the Sentence. Syntactical SDs. Sentence Length…………………………………..38 One-Word Sentences. Sentence Structure. Punctuation. Arrangement...
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...Кухаренко В. А. Практикум з стилістики англійської мови: Підручник. — Вінниця: Нова книга, 2000. — 160 с. Кухаренко Валерия Андреевна, д.ф.н., проф., кафедра лексикологии и стилистики английского языка факультетеа РГФ ОНУ им. И. И. Мечникова CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Graphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics...
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...An introduction to Business Research Methods Dr. Sue Greener; Dr. Joe Martelli Download free books at Dr. Sue Greener & Dr. Joe Martelli An introduction to Business Research Methods Download free eBooks at bookboon.com 2 An introduction to Business Research Methods 2nd edition © 2015 Dr. Sue Greener & Dr. Joe Martelli & bookboon.com ISBN 978-87-403-0820-4 Download free eBooks at bookboon.com 3 An introduction to Business Research Methods Contents Contents 1 Research problems and questions and how they relate to debates in Research Methods. 10 Chapter Overview 10 1.2 Introduction 10 1.3 The nature of business research 11 1.4 What kind of business problems might need a research study? 14 1.5 What are the key issues in research methods we need to understand? 16 1.6 Questions for self review 23 1.7 References for this chapter 23 1.1 2 Putting the problem into context: identifying and critically reviewing relevant literature 25 2.1 Chapter Overview 25 2.2 How does literature relate to research? 25 2.3 what kinds of literature should we search for? 26 2.4 Effective literature searching 29 2.5 Critical analysis of literature 32 www.sylvania.com We do not reinvent the wheel we reinvent light. Fascinating lighting offers an infinite spectrum of possibilities: Innovative technologies and new ...
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...re tu ra li CAPE Modern te ng Languages Literatures nE e siniEnglish ur e at l er g it En sin ur e at er it L Caribbean Examinations Council ® SYLLABUS SPECIMEN PAPER CSEC® SYLLABUS,MARK SCHEME SPECIMEN PAPER, MARK SCHEME SUBJECT REPORTS AND SUBJECT REPORTS Macmillan Education 4 Crinan Street, London, N1 9XW A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 978-0-230-48228-9 © Caribbean Examinations Council (CXC ®) 2015 www.cxc.org www.cxc-store.com The author has asserted their right to be identified as the author of this work in accordance with the Copyright, Design and Patents Act 1988. First published 2014 This revised version published 2015 Permission to copy The material in this book is copyright. However, the publisher grants permission for copies to be made without fee. Individuals may make copies for their own use or for use by classes of which they are in charge; institutions may make copies for use within and by the staff and students of that institution. For copying in any other circumstances, prior permission in writing must be obtained from Macmillan Publishers Limited. Under no circumstances may the material in this book be used, in part or in its entirety, for commercial gain. It must not be sold in any format. Designed by Macmillan Publishers Limited Cover design by Macmillan Publishers Limited and Red Giraffe CAPE® Literatures...
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...SPECIAL REPORT I N T E R N AT I O N A L B A N K I N G May 19th 2012 Retail renaissance SPECIAL REPORT INTERNATIONAL BANKING Retail renaissance The internet and mobile phones are at long last turning boring old retail banking into an exciting industry, says Jonathan Rosenthal IF YOUR BANK could start over, this is what it would be, trumpeted the marketing campaign for the launch in 1999 of Wingspan, an internet bank. The following year the bank was gone. In September 2000, a few months after the dotcom bubble burst, it was absorbed by its boring American bricks-and-mortar parent, Bank One (now part of JPMorgan). For all the high hopes that the internet would transform banking, most other internet banks launched around that time met with a similar fate. Citi f/i, an online bank started by Citigroup, was folded back into its parent in 2000. NetBank, an American pioneer of internet banking, soldiered on for longer than most but was shut down by banking regulators in 2007. On the other side of the Atlantic, Egg, Britain’s rst stand-alone internet bank, shook the market in 1999-2000 when it gained more than 2m customers within months of starting up. But within a few years it, too, had in e ect disappeared, its customers having been sold rst to Citigroup and then to Barclays and the Yorkshire Building Society. It was an ignominious end to a bold experiment in online banking that had caused palms to sweat in banking centres around the world. The promise of internet banking...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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