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Blink: the Power of Thinking Without Thinking

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Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking is a book written by Malcolm Gladwell. This book introduces the concept of “thin slicing”. The concept refers to how in a split second or blink of an eye people can make an unconscious and accurate assessment of someone. Using the concept of thin slicing we can determine what is really important within the first few seconds when meeting someone. Malcolm Gladwell explained that first impressions or spontaneous decisions can be just as important as decisions that are made carefully and planned out. According to Gladwell, people make better decisions with quick judgments than they do with a lot of analysis. Gladwell believes that the power of thin slicing is not just something certain gifted people can do, it is something that everyone has the ability do. Gladwell also explains that our first decisions or first impressions can be easily corrupted by our likes, dislikes, prejudices, and stereotypes. We are thin slicing all the time according to Gladwell. Throughout the book Gladwell gives us many examples and experiments that support his concept of “thin Slicing”. Some of these examples include; predicting divorce, speed dating, gambling, malpractice suits, movies, military war games, and music.
One of the important things that I have learned from reading this book is how important the process of decision making can be as a leader in business. As a business leader making decisions can make or break a business. Making the right decision should involve experience, training and knowledge. Making the right decisions does not always mean that we have to spend hours trying to analyze data. In his book Gladwell describes the “dark side of blink” as the tendency in which our first impression can be influenced by our prejudices and stereotypes. To make good...

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