Premium Essay


In: Business and Management

Submitted By lilylu28
Words 371
Pages 2




Budweiser is referred to as Bud, a brewing company founded at St. Louis in the mid 1800s. Budweiser beer is America’s drink. One out of five alcoholic drinks sold in America is a Bud. It is the world’s most popular beer. In 1865, the brewery produced 8,000 barrels. These numbers grew quickly when Budweiser Lager Beer was introduced to public in 1876. The company expanded rapidly and controlled all the means for producing its beer. In the 1950s, the company expanded its businesses in various cities, in an attempt to tap into a European tradition. In 1970s, Budweiser became a true icon of American culture, thanks to a model of commercial development, the envy of the world. In 1980, it made a history by expanding into the global marketplace with agreements to brew and sell in Canada, Japan, and elsewhere. Budweiser along with the brand extensions Bud Light, Bud Dry and Bud Ice is creating an image for itself: a mass-produced, drinkable beer that symbolizes the “good life”. Now, the King of Beers is being sold in more than 60 countries worldwide.

Company Mission:

“During production of the Budweiser Budvar lager we use traditional procedures and the knowledge passed down to us by previous generations of brewers. We produce our beer exclusively from the highest quality raw materials – whole heads of Žatec hop, selected Moravian malt and virgin clear water from our Artesian wells. Due to the unavoidable delicious flavour, unique composition and care in production, our lager is searched for by lovers of high quality beer in all continents.”


The beer...

Similar Documents

Free Essay

A Blip in Time

...IngredientsPie Crust: 2 cups all-purpose flour 3/4 teaspoon salt 1 cup vegetable shortening, room temperature 1 egg 2 tablespoons cold water 1 tablespoon white vinegar Apple Filling: 5 Northern Spy apples 3/4 cup fine sugar 2 tablespoons all-purpose flour 1 teaspoon cinnamon DirectionsCombine the flour and salt in mixing bowl. Cut room temperature shortening into flour until mixture is uniform and shortening resembles large peas. Beat egg, water, and vinegar together to blend. Pour all of the liquid evenly over flour mixture. Stir in with fork until all of the mixture is moistened. Divide dough in half and shape each into a ball. Flatten each into a 4-inch circle. Wrap and chill dough for 15 minutes for easier rolling. Dust rolling pin and work surface lightly with flour. Roll dough to a uniform thickness. Roll to a circle about 1-inch larger than upside down 8-inch pie plate. Carefully place one dough circle into pie plate and gently press into form of plate. Trim excess dough around the edge with the back of a knife. Preheat oven to 400 degrees F. Peel, core, and slice apples. Mix apple slices with sugar, flour, and cinnamon. Place apple mixture in pie shell. Place second pie crust on top and form to the edges of the pie plate. Cut slits in the top crust to allow for steam to release in oven. Bake for approximately 30 to 40 minutes, until pie is fully baked and apples are tender....

Words: 252 - Pages: 2

Premium Essay

The 3d Party Doctrine and Technology

...The Third Party Doctrine: An Unreasonable Method for Determining Unreasonable Fourth Amendment Searches in an Ever Advancing Technological World The Fourth Amendment provides, “The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.” Viewed through the specific lens of criminal procedure, there is a long list of jurisprudence that sought to determine the most efficient manner to balance two very important, but competing, interests: the public’s interest in preserving its privacy rights and expectations, and the government’s interest in its ability to investigate and subsequently prosecute criminals. However, the methods and rules previously established have yet to be fully tested in our ever-evolving world of technological advances. This raises the question of whether certain well-established rules, specifically the Third-Party Doctrine, are ill-suited to address modern issues. As it has been applied since 1979, and in the absence of reevaluation, the Third-Party Doctrine is likely to impede, severely, on the privacies guaranteed by the Fourth Amendment. In order to fully understand the gravity of this predicament, the evolution of Fourth Amendment analysis must also be understood. In 1949, the Court...

Words: 1297 - Pages: 6

Premium Essay


...researching, defining, and building your brand. After all your brands is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. Brands with strong equity have many competitive advantages. * It provides high consumer awareness. For example, it is said “Vodka”, “Absolute” brand comes immediately in people’s mind. * It has strong brand loyalty. * It helps when introducing new products. * It provides less susceptible to price competition. Strategic brand management involves the design and implementation of marketing programs and activities to build, measure and manage brand equity. The Building, Leveraging, Identifying, and Protecting Brands (BLIP) process is a...

Words: 703 - Pages: 3

Free Essay


...Could it be that the United States Government is covering up the existence of aliens? It is believed that the United states Government was covering up information pertaining to UFO sightings in Roswell, Mexico. The Government has sealed several documents discussing both incidents. Melanie Eversley from USA today states “Documents regarding the alleged landing of beings from outer space are locked up at the CIA’s headquarters in Langley, Virginia.” Witnesses have been interrogated and threatened to not speak on what they’ve seen or heard (Blake,34). It all began In July of 1947, something strange happened, a large unidentified flying object was spotted in the sky and crashed in the vast desert of Roswell. A rancher named William Brazel found metallic sticks held together with tape, chunks of plastic and foil reflectors, and scraps of a heavy, glossy, paper-like material. Immediately Brazel called the local sheriff department and spoke with sheriff George Wilcox and stated that he might have recovered the remains of a flying saucer. Wilcox, according to various sources, contacted military authorities at the Roswell Army Air Field, where official Major Jesse Marcel was sent to investigate. After the findings were examined officials were sent to take aways the remaining’s of the crash. This sighting caused chaos in the town of Roswell. There were many eye witness reports of alien like creatures that were next to the destroyed craft. Witnesses who saw the crash site, before......

Words: 2000 - Pages: 8

Premium Essay

Disney World

...Many people who were opposed to the Disney’s America theme park were not thinking long term. I believe that they did not realize how much and how quickly times can change. More and smaller country towns are becoming populated. The same reason that small towns located outside the D.C. metro area are becoming extinct. Areas like Haymarket Virginia, which barely used to be a blip on the radar is now a community that holds over 100,000 new residential homes .The group of environmentalist that were so adamant to get rid of Disney, a company that only wanted to commemorate the History of the United States, now has to deal with new and pricier residential homes. I think that as a manger, of any company, I would have tried to let residents of Haymarket and surrounding communities know the long term effects of this business venture. Things like, if Disney Corporation does not build here someone else will and not only will they build but that site will not recognize the legacy of American history. Looking back at all this, I think that either way, Virginia and Disney are better off. For reasons like, no matter what traffic in Northern Virginia is and will always be there. I don’t think that Americans are completely ready to have a park that is dedicated to the hardships of its people. For Disney, with having over 17 million people who visited the Magic Kingdom in Florida in 2007 not being in Virginia keeps the doors open to Disneyland and Disneyworld open to new adventures while......

Words: 274 - Pages: 2

Premium Essay

Atomic Bomb Synthesis Essay

...opportunity at world dominion. Manipulating initially how combat was seen and prepared for were Observation Balloons: piloted hydrogen-filled blimps first popularized in the French Revolutionary War that were adopted primarily to enhance reconnaissance (Globalization 101). Eliminating altogether the level of soldier endangerment in surveillance operations came the advent of Radar just before the commencement of World War Two (the title being an amalgamation of “Radio Detection and Ranging”) (Globalization 101). Radar was the first invention to come of the twentieth century that largely impersonalized warfare—reducing one soldier in the sky surveying many on the ground below to one soldier from a remote distance surveying many from a representative blip. Indiscriminating warfare exponentially further came Weapons of Mass Destruction. Nearing the end of WWII, in an effort to eliminate Allied casualties, US President Harry S. Truman made the landmark decision to drop the atomic bomb on their headstrong opponent Japan. “Little Boy” fell upon Hiroshima August 6th, 1945, and “Fat Man” upon Nagasaki three days later. Emperor Hirohito declared Japan’s surrender less than a week after the bombing of Nagasaki; an estimated 220,000 Japanese people would die by December of the same year from the use of these weapons (Globalization 101). The military-industrial complex was now in full swing and military gadgetry swiftly advanced in all aspects. Soon the world would see the Rocket......

Words: 505 - Pages: 3

Premium Essay

Tax Regulation

...Throughout the history of the United States, the regulation and collection of taxes has been one of the most controversial and debated topics in the accounting world. Although taxes serve countless purposes, ranging from paying for services to reducing the national deficit, they play the basic role in providing the government with the funding necessary to grow. On the other hand though, the individuals and business that pay these taxes also rely heavily on maintaining their own funds in order to function and survive. It is this constant necessity for capital that gives way to much of the debate within tax accounting. In the United States, citizens and taxable businesses have an obligation to pay taxes to the government’s tax collecting body, the Internal Revenue Service. The IRS functions as the implementing body for the U.S. tax laws found in the Internal Revenue Code. While the IRC serves as the main source of regulation for taxation, actual implementation is a very subjective issue and left open to multiple interpretations. Within the IRC, taxpayers are entitled to numerous deductions that, in essence, reduce their tax liability. The ability to reduce taxes creates an incentive to analyze the Code and utilize every method possible that will help save money. This practice, in turn, opens the door for tax avoidance and aggressive tax accounting. One of the most aggressive tax issues that the IRS faces is the usage of tax shelters. A tax shelter is an investment that......

Words: 1568 - Pages: 7

Free Essay

Apple Pie

...Blip blap blop Apple Pie Filling Ingredients: 3-5 ml salt 750 ml apples (2 medium/large OR 3 small) 80 ml sugar 15 ml cornstarch 135 ml cold water 5 ml lemon juice 15 ml margarine 1-2 ml cinnamon Method: 1. Fill a medium bowl half full with cold or ice water. Dissolve 3-5 ml salt in the water. 2. Peel apples and cut into quarters. Remove cores. Keep salt in water until apples are finished to prevent browning. 3. In a separate bowl, stir together sugar and cornstarch. Stir in 125 ml cold water and lemon juice. Stir until well combined. 4. Rinse the salt water from apple quarters and slice fairly thin into a large saucepan. Add all of the sugar/ cornstarch mixture to the apples in the saucepan, making sure to scrape the bowl clean with a rubber spatula. 5. Bring just to a boil over high heat. Reduce heat and simmer gently for 2-3 min until liquid thickens and apple slices are fork tender. 6. Place in foil lined pans. Dot with margarine, sprinkle with cinnamon. 7. Wrap. Package must be air tight with no rips or tears to avoid drying out. Freeze. Pie Time: 1. Unwrap filling and set into pastry lined pan. 2. Sprinkle with more spice if desired. 3. Put on top crust – seal edges with water and finish with a decorative edge. (Fluting: fork/spoon impressions). Cut vents in top. 4. Bake at 400° F (200° C) for 40-50 min. If crust edges begin to overbrown, cover them carefully with foil. Enjoy!!! Baguette Sticks (makes 4...

Words: 311 - Pages: 2

Free Essay

Comparing Reading Programs

...Evaluating Reading Programs African-American (AA) and English Language Learners (ELL) students are groups that traditionally suffer in standard reading and English classrooms. A 1965 Harlem study cited by William Labov (Labov, Can reading failure be reversed pg. 40, laay ) contrasts two groups of students: one group that is not affiliated with street culture and one group that is. The findings are startling. AA students that did not associate with “street” groups on average read two grade-levels below students. This figure is alarming but nonetheless, two grade-levels can be remediated with the right intervention. However, the group that associated with “street” groups persisted to stall at an average plateau of a 4.9 grade reading level. A plateau indicates a systemic failure to address the underlying issue of instruction. The times have changed but the fact that AA and ELL youth are not being served has remained constant. One would (like to) believe that non-responsive students are wholly neglected, however, often times it is not a negligence in intervention, but a lack of appropriate reading curriculum/tools that creates the dire situation that underperforming students are in. AA and ELL students pose an educational challenge because they already possess language structures that vary from standard academic English in grammar, phonics, and cultural experience. The Ann Arbor decision reaffirms that although different, African American Vernacular (AAVE), is not mangled or......

Words: 1833 - Pages: 8

Premium Essay

Connilynn Cossette's Counted With The Stars

...Connilynn Cossette became a blip on my radar last March when, through social media, I became aware of her aspirations to publish a novel based upon the Exodus. As a voracious reader of biblical fiction, I've been following the progress of Counted With the Stars with Stars with uncontainable enthusiasm. It's not often that this sub-genre of historical fiction welcomes a fresh perspective. Connilyn brings fresh perspective and so much more in her debut novel Counted With the Stars. A strong point of this novel is it's characters and their development. The narrative is delivered through the first person point of view of Kiya. Ripped from a life of luxury, Kiya despairs over the loss of her family as well as the hardships she must endure in servitude...

Words: 468 - Pages: 2

Free Essay


...I SWOTt Form Name of Organization____State Farm___________________ |Strengths |Opportunities | |Organization is well known for their advertising efforts. including |Their ability to draw new customers and do successfully in order to | |strong distribution network and financial strength rankings; |increase their profits , including leverage strong brand name, expense| | |management and growing small business insurance | | | | |Weaknesses |Threats and Trends | |The company is known for their expensive prices that seem drastic in |Competitors are getting smart and learning the trends of the | |comparison to other organizations including declining net worth and |organization including increasing rates affect new business and new | |underwriting losses; |laws and regulations. | | | ...

Words: 694 - Pages: 3

Premium Essay

Reinventing Your Business Model easy and convenient. To do that, the company built a groundbreaking business model that combined hardware, software, and service. This approach worked like Gillette’s famous blades-and-razor model in reverse: Apple essentially gave away the “blades” (low-margin iTunes music) to lock in purchase of the “razor” (the high-margin iPod). That model defined value in a new way and provided game-changing convenience to the consumer. Business model innovations have reshaped entire industries and redistributed billions of dollars of value. Retail discounters such as Wal-Mart and Target, which entered the market with pioneering business models, now account for 75% of the total valuation of the retail sector. Low-cost U.S. airlines grew from a blip on the radar screen to 55% of the market value of all carriers....

Words: 638 - Pages: 3

Premium Essay

Ice Cream

...Ice Cream and Frozen Desserts Industry The global retail ice cream industry revenue is estimated to reach $74 billion by 2018. Favorable demographic factors, rising consumer disposable income, and consumer's awareness toward frozen dessert mainly drive the demand. The retail ice cream industry includes retail sales of classic ice creams and frozen novelties. Classic ice cream includes special ice cream such as low-fat and non-fat, take home, and bulk ice creams. Frozen novelties include flavored ice, sorbet, and frozen yogurt. The industry is moderately capital-intensive as large numbers of players are competing with each other to maintain their place in the market. The classic ice cream segment contributed approximately 80% in global retail ice cream industry in 2012, whereas Nestle and Unilever, the two largest players captured one-third of the total market. New product development and innovation plays an important role as a growth driver for industry. Maintaining price and quality, brand loyalty, and consumer group retention are the biggest challenges for industry due to the large number of competitors in the market. This research indicates that in the future, innovative flavors in ice cream products with focus on health improvement will increase the per-household consumption, thus reflecting an increase in demand. Frozen novelties are forecast to witness strong growth during the next five years. U.S. ice cream and frozen dessert sales topped $25.1 billion in......

Words: 552 - Pages: 3

Premium Essay

Ethical Violations

...Faust 9/5/2011 Portions of this task had previously submitted) This task asked us to pick a business that has committed an ethical violation as well as a legal violation. I will discuss the impact of the violations as a consumer or investment. Also discuss why there is an increase in these types of legal and ethical violations. What does this say about the United States business environment? The company that I chose is KP MG. KPMG is an accounting firm. In August of 2005 KPMG admitted to criminal wrongdoing. They will pay $456 million for, finds, restitution, as well as penalties, to stay out of jail. From 1996 until 2003, KPMG and a lawyer decide to set up four phony tax shelters. The name of the four tax shelters is FLI P, OPIS, BLIPS, and SOS. These tax shelters targeted people who needed $10,000,000 to$ 20,000,000 in tax loss. Instead of paying the IRS they paid KPMG a percentage of the tax loss. They also file fraudulent tax returns. These returns were phoning. Even though KPMG tax department told the nine individuals that the tax shelters would not stand up to IRS scrutiny, they did the tax fraud anyway. The Tax fraud cost the United States at least $2.5 billion in lost tax revenue. KPMG were ordered to pay the following amounts, 100 million in fines, hundred and 28 million in criminal fines, 228 million in clinical restitution. Also KPMG had to stop doing two areas of practice. They were tax help and permanent adherence to a higher tax practice......

Words: 718 - Pages: 3

Free Essay

Effective Communication in the Business Enviorment

...EFFECTIVE COMMUNICATION IN THE BUSINESS ENVIORMENT Brittany Harris PROFESSOR: ERIC BALTAS BUSINESS 100 (INTRO TO BUSINESS) May 11, 2014 Communication is the key to every type of relationship or partnership. In the business environment due to a vast variety of people in one business this can be a hard thing to grasp. There are so many different barriers that people face such as language and cultural barriers. It can be hard to communicate with somebody who doesn’t know English or somebody who doesn’t understand your reasoning through cultural differences. I have experienced the hard ships of communication in the business world the trail and the error and also the succession. At my job we are all different but we all share a common ground and that is to heal the human body. We are a small business an urgent care center for people who don’t like the lengthy or pricey trip to the emergency room. The communication in our office was one of the most difficult problems we faced as a business. The doctors all had different styles a to which the nurses had to be adjusted to also none of the nurses would cross check with the others before they completed or did a task. For instance we would try to get together the weekly orders and reports but nobody had communicated this lead to double orders and etc. One day my manager had had enough and sat us down and came with a wonderful game plan for our little office to use and it was very effective. She sat us down and......

Words: 613 - Pages: 3