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Blog Social Media Emarketing

In: Business and Management

Submitted By rutakate
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Social media marketing tips
If you have a business and were to invest in social media marketing, which social network would you chose? Your answer would most likely be “it depends”. In this post I hope I can provide you with a solution. To begin with…
What is social media marketing?
For those of you who don’t know, social media marketing is a marketing channel which supports businesses by increasing website traffic or awareness; generating electronic word of mouth (eWoM).
The inception of social media marketing came just after the rise in popularity of social networking sites (or social media site), therefore creating opportunities for businesses to reach their audiences in a revolutionary way.
In 2011, 20% of the global internet traffic came through social networking sites, according to Adi Gaskell in an article posted on Technorati
So from all that traffic, which social networking site can give you the most ROI? First we need to find out which is the most popular social media website.
What are the top social media websites?
At the end of Q1, 2013, eMarketer compiled a study, where it was found that Facebook hosts 51% of internet users on its platform, followed by Google+, Youtube and Twitter. See figure 1.1 below.
Figure 1.1
However, that doesn’t mean Facebook is the right choice for you. Each social media platform has a defined purpose, but shares a common goal: to connect people.
Therefore it is your challenge as marketers or business people, to find out “who” is the target, “what” are their wants and needs, “which” social media platform do they use and “how” can we use social media marketing to our advantage.
The main objective is to create and define a persona. With that persona, you will be able to identify the right social networking website.
Based on my personal experience I have put together an infographic which offers an overview of the

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