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Blood Donations: the Causes and Effects of Advertising

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Blood Donations: The Causes and Effects of Advertising There are many people walking the face of the earth at this very moment because of the unselfish benevolence and caring of blood donors throughout the United States. This generosity, without a doubt, is responsible for saving an immeasurable amount of lives each and every year. Many individuals simply don’t know what is involved with donating blood, so they don’t or can’t bring themselves to do it. For the scores of people who can’t, they could volunteer in other areas, including making financial contributions that would help with advertising costs. Educating the general public on the pros and cons of blood donation should be at the top of the list when advertising.
When the twin towers were attacked on September 11, 2001, a record number of Americans donated blood in support of the tragedy on that day. According to Korcok (2002):
So much donated blood was wasted after last year's Sept. 11 terrorist attacks that US blood banks have struck a special task force to ensure that it doesn't happen again. More than 200,000 units of whole blood had to be thrown away after Americans donated 500,000 extra units in September and October. Donated blood is discarded if it remains unused after 42 days... fewer than 260 units were actually needed to treat victims of the attacks in New York and Washington.
This special task force is responsible for developing consistent advertising campaigns which will focus on specific needs versus the overwhelming response to disasters. Specific guidelines must be followed to ensure that local blood banks maintain certain inventory levels at all times. Citizens were outraged that the blood could not be used, thus making donations nosedive to critical levels. “The New York Blood Center, which was flooded with donors last September [2001], saw 13% fewer donors in June 2002...

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