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Blooming Babies Promotion Plan

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Few things are cuter than baby clothes. Giggle’s network of baby apparel boutiques provides mothers and mothers-to-be the access to quality baby essentials. The “Blooming Babies” spring promotion plan will help Giggle to capitalize on its own unique style of young children and newborn apparel and accessories. This campaign will be exclusive to the months of March through May, mainly focusing on spring attire. With Giggle’s five different store locations, each store effectively draws in a variety of clientele, which allows “Blooming Babies” promotion plan to focus on these diversities.
The objectives for the “Blooming Babies” promotion plan are set up to ensure that Giggle’s overall performance overcomes any current weaknesses and ensure customer …show more content…
Giggle’s primary target market includes parent’s around the ages of 25 to 30, which is the average age group for couples to begin having children. The secondary target market is centered around the ages of 45 to 50, which is the average ages of being a grandparent. In addition to furthering awareness to these demographics, Giggle’s will also direct marketing strategies towards maintaining the loyalty of these consumers.
The event schedule for the “Blooming Babies” campaign will include magazine advertisements in three different popular infant tabloids, internet ads, and activities, which will exploit the hold that internet possesses on today’s generations, as well as in-store interactions to create direct communication between Giggle’s and its consumers. Special events such as baby sensory classes and a golden egg hunt will be available to consumers. Each of these events will specifically meet one or more of the plan’s objectives. Both the interior and exterior of the store will reflect the theme exhibited in the campaign. For publicity purposes, social media outlets will be utilized efficiently throughout the promotional plan. By increasing Giggle’s media attention, consumers will then learn of other events for the store, further boosting the participation for the …show more content…
Considering that grandparents are known for spoiling their grandchildren, Giggle chose individuals between the ages of 45-50 to be their secondary demographic. In order to take advantage of these favorable circumstances, Giggle provides gift sets, which are easily assessable to send for holidays and other special occasions. In addition to having a physical location, Giggle also provides online methods of purchase. A free app has been created for the convenience of shopping from one’s own home. The app's interface is a simple-to-use format with a column bar for easy navigation. It also contributes to the interaction between users by having a social function that allows them to post pictures of their children under hashtags. Along with the app, a website has also been formatted for easy consumer use so that Giggle can be assessable through any electronic devices. Although Giggle has a solid foundation, it has yet to reach its full potential. Our “Blooming Babies” promotional plan is set up to improve Giggle’s internal and external weaknesses and ensure financial

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