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Bloomingdales

In: Business and Management

Submitted By mandiel242
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Bloomingdales
“The Most Famous Store in the World”

Brief History: Who would have thought that the origins of this grand retailer, was the hoop skirt? The history of Bloomingdales dates back to hoop skirt being the first item that was carried by Joseph and Lyman Bloomingdale in their Ladies Notions Shop in New York City. Why the hoop skirt? At the time, in the late 1800’s many retailers focused on just one garment, this was their specialization, however the Bloomingdale brothers where different, they would eventually open an East Side Bazaar, and begin to sell a wide variety of European Fashions. This eventually would be the beginning of that what we know as Bloomingdales today. The Bloomingdale bothers pioneered themselves to make just about every mature change in the evolution of department stores. It is this same philosophy that it followed throughout the merchandising and marketing of the store today. In 1886, the East Side Bazaar moved to the current flagship location that is today (on 59th and Lexington) and become “Bloomingdales” as we know it. Lastly by the 1920’s the Bloomingdale brothers had made the department store the entire block. During the completion of this project, a glamorous art-deco edifice to cover the entire block was built, and still stands today. Today, Bloomingdales is America’s only nationwide, fill-line, upscale department store. Not only is it noted as “a store like no other,” it is considered to be the leading attraction for tourists from outside the United States. The Bloomingdales brand includes 36 stores, 13 outlet locations and the website (www.bloomingdales.com). Bloomingdales recently also began operations in Dubai, United Arab Emirates, under a license agreement. Bloomingdales sets its sights on separating itself from what is mainstream and put an emphasis on its specialization for upscale, contemporary...

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