...Marketing Plan: Sony Playstation 3 Brian Moats A marketing plan focusing on Sony’s Playstation 3. Introduction to Marketing Business 120 4/13/2008 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 2 Table of Contents Situation Analysis .......................................................................................................................................... 4 Internal Environment ................................................................................................................................ 4 Key Executives ....................................................................................................................................... 4 Board of Directors ........................................................................................
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...I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 4 / 1 3 / 2 0 0 8 A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 3 Table of Contents Situation Analysis ......................................................................................................................................... 4 Internal Environment ............................................................................................................................... 4 Key Executives ...................................................................................................................................... 4 Board of Directors ............................................................
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... 9/30/10 Netflix Case Business Strategy Netflix The movie industry has evolved in a variety of different ways in the past decade. Our generation is continually developing new ways in technology to watch movies as well as purchase them in a competitive consumer environment. In the past decade, Netflix has revolutionized the art of purchasing for in-home movie viewing providing an online phenomenon for the movie rental business. Netflix company strategy and business model has generated a great amount of success with their huge selection of movies, fast delivery, and excessive marketing campaign. Nevertheless, there are some issues underlying their current success that need to be dealt with for future forecasting. Current Issues/Problems Netflix has seemed to master the DVD rental segment of the movie industry. With their extensive selection based product, fast delivery, and wide subscription plan, there is no limit to their success. However, some questions arise with the subject of product differentiation. What happens when technology advances over time and the product changes? If Netflix concentrates too much on their product focus and ignores the future, then a substitute product will take over only in a matter of time. In our current business environment, product improvements are essential and changing rapidly. If Netflix does not plan out the obsolescence of DVD’s then there is no future. The recent introduction of Blu-ray technology has offered a huge advancement...
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...Redbox – Marketing Plan U.S.A Esther Orosz, Wiebe Poelmann, Shu K, Martin Gerzmann 2/15/2011 Redbox – Marketing Plan 1 CONTENTS 2011 1 Contents ......................................................................................................................................................................1 2 Executive Summary ....................................................................................................................................................3 3 Introduction ................................................................................................................................................................3 4 Problem Statement ......................................................................................................................................................4 5 External Analysis ........................................................................................................................................................4 5.1 Marketing Segmentation .....................................................................................................................................4 5.1.1 Geographic Segmentation ............................................................................................................................4 5.1.2 Demographic Segmentation .........................................................................................................................4 5.1.3 Pshychographic...
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...Seminar für Allgemeine BWL, Marketing und Marktforschung Prof. Dr. Marc Fischer Worksheet No. 1 – Solution Outline (Design of Market Research Projects, sampling fundamentals and sampling procedures) 1.) Since Blu-ray players have only recently been introduced in the German market, only few experiences on the purchase and usage behavior of consumers exist. The company SimSing wants to determine whether it is worthwhile for the company to enter the market for Blu-ray players. Therefore, it is interested in the customer needs and expectations with respect to Blu-ray players. As a marketing expert, you have been assigned to design an appropriate market research project. a) Identify and briefly explain the stages of a market research project. Illustrate the different stages with regard to the determination of customer needs and expectations for Blu-ray players. 1st Step: Problem definition (Manager has a management problem that has to be transformed into a market research problem; formulation of market research project aims): Formulation of project aim (e.g., determining customer demands with regard to Blu-ray players in order to open up new markets) Identification of responsible managers/departments (e.g., strategic marketing, R&D, engineering, management accounting) Definition of possible deliverables (e.g., catalog of requirements for Bluray players and weighting of requirements) Narrowing down the scope of analysis (e.g., narrowing down requirements like potential...
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...stores Slogan: "The Movie Store at Your Door" PRODUCTS: Retailing and renting of DVD Blu-ray Video games. SIGNIFICANCE: Easily available Unlimited selection Wide variety of movies from different genre Small stores cannot compete Changes: 2004: launched online rental service Gain market share No late fees Video rental stores Important change was hiring a new CEO, James W. Keyes. CEO: James W. Keyes(since july 2007) former CEO of 7-Eleven(2000-2005) Vise president and chief operating officer of 7-Eleven DOWN FALL: unable to determine profitable goods missed sales opportunities financial difficulties Lost customer to Netflix REVIVAL: Quantitative approach JAMES W. KEYESQUANTITATIVE APPROACH: 1) computer models to figure out the best way by saving both money and time. 2) Inventory model 3) Queuing theory 4) Capital budgeting 5) Production scheduling 6) Planning for manpower development programs. 7) Transportation and aircraft scheduling 8) Preventive control and replacement problems 9) Competitive problems BLOCKBUSTER VS NETFLIX: Monthly pricing: Netflix: $7.99 (one DVD) $9.99 (one DVD or Blu-ray) $43.99 for eight DVDs ($52.99 for Blu-ray). Blockbuster: $9.99 (one DVD, Blu-ray, or video game disc )$14.99 (two discs) Number and type of titles available: Netflix: More than 100,000 movies TV shows on DVD and Blu-ray Blockbuster: More than 100,000 movies and TV...
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...What are these advantages? 3) Make a chart of the various firms offering video-streaming services. List the pros and cons of each, along with its revenue model. Which efforts do you think will survive a shakeout? Why? 4) Investigate the firm Red Box. Do you think they are a legitimate threat to Netflix? Why or why not? Netflix offers two main services at various cost structures. The first service they provide, which is also basis of their original model, is DVD-by-mail. This service is set up so a subscriber can have a certain amount of DVD’s or Blu-ray discs out at a time. Your cost structure is as follows for having the DVD or Blue-ray disc out respectively: One Disc for $7.99/month (DVD), $9.99/month (Blu-ray); Two Discs for $11.99/month (DVD), $14.99/month (Blu-ray); Three Discs for $15.99/month (DVD), $19.99/month (Blu-ray); and finally a “Limited Plan” of Two Discs per month for $4.99 (DVD), $5.99/month (Blu-ray). The second service they provide is that of online streaming. This service allows a subscriber to stream movies and TV shows directly from an online source. The cost of this varies depending on how many screens you want to be capable of watching at one time. You can watch up to 2 screen in HD for $7.99/month; and up to 4 screens for $11.99/month. Costs for both these services will likely rise over time as competition increases. The DVD-by-mail is more likely to rise at a faster pace because...
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...kiosks located in the nation’s leading grocery stores, convenience stores, discount stores, and other locations nationwide. Redbox got its start with the launch of its DVD rental kiosks in McDonald’s locations in Denver, CO, Minneapolis, MN, and Houston, TX. Redbox needed a solution that was able to increase DVD capacity over existing machines as well as improve overall product functionality for kiosks located primarily at McDonald’s restaurants. Redbox who was faced with an advertising campaign deadline revamped their machines, which in the beginning included groceries. They realized that the DVD’s were doing better than the food and revamped their machines to focus on this source only. Redbox specializes in the rental of DVDs, Blu-ray Discs, and video games via automated retail kiosks. Some of the key people in the roles of Redbox are Anne Saunders, President of Redbox, J Mitch Lowe, former President, Gregg Kaplan, Founder and CEO of Redbox. After the merger the Coinstar / Redbox key people are founders Jens Molbak, and Dan Gerrity. Other key people are Paul Davis (CEO), and Gregg Kaplan (President and COO). These are the people that ensure that their product lines of Coin Services, Entertainment Services, E-Payment Services, and Self-Service DVD Kiosks turn a profit and stay...
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...be presented, a diagnosis of the major problems, analysis into these problems, an evaluation of potential solutions and finally, recommendations for Blockbuster and Netflix to be able to address their problems. ANALYSIS Scott Cook founded Blockbuster Video and opened the first store in Dallas, Texas on October 26, 1985. Later bought by entrepreneur Wayne Huizenga, Blockbuster Video grew to over 4,000 stores in the mid-2000’s and earned the spot as the number one video rental store in the country. Blockbuster made frequent changes to their business model, by first adding video games; later music was added. In 1993, Viacom purchased Blockbuster for $8.4 billion dollars but by 2006, they were only worth $500 million dollars. In 2004, Blockbuster launched their online DVD rental store, primarily to compete with Netflix, which was founded in 1998 and had built a solid customer base along the way. Blockbuster later began offering Blu-ray discs in their rental stores in 2007 attempting to stay relevant with emerging technologies. In recent news, Blockbuster filed for...
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...PBM Case Analysis Sony Playstation3 Abhishek Ram B11064 Piyush Pandey B11097 Mayank Anand Jha B11091 Problem Statement: In spite of entering the video game console market in the late 90s, Sony had been able to become the market leader. Its products Playstation and Playstation 2 had been very successful. But its console Playstation 3 was not performing well. Playstation 3 was touted to be superior in technology compared to other consoles. It was powered by Cell Broadband engine which increase speed greatly. It also had Blu-ray disc player which enabled storage of large amount of data of high definition content. Due to these features price was kept in the range of 499-599. Microsoft had entered the gaming market with its own console Xbox. Microsoft was able to use its expertise in software development to develop its own gaming titles and also partner with third party developers. It was priced in the range of 299-399.Its other competitor Nintendo had come up with its gaming console Wii, which was priced at 249. Even though it was observed that its graphics were inferior to that of Sony and Microsoft’s, it was able to detect arm and hand motions which provided a realistic experience. This was very much prized by the consumers, which was reflected in its sales. Gaming titles for PS3 were available at 59.99 whereas for Wii it was available at 19.99-49.99 and for Xbox at 19.99-59.99. There was a dearth of gaming titles for PS3. Hence, Sony needed...
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...Page 8 SWOT Analysis cont. Page 9 PESTLE Analysis Page 10 PESTLE Analysis cont. Page 11 PESTLE Analysis cont. Page 12 Current and Projected Labour Requirements (3-5yrs) Page 13 Current and Projected Labour Requirements (3-5yrs) cont. Page 14 Current and Projected Labour Requirements (3-5yrs) cont. Page 15 Gap Analysis Page 16 Monitoring and Evaluating Workforce Trends Conclusion Page 17 Reference List Introduction: This intent of this Workforce Planning Report is to ensure the correct management of current labour supplies and demands and those for the next 3–5 years and to enable Video Ezy to correctly and efficiently manage its overall workforce. Video Ezy is one of Australia’s best-known and largest names for DVD, Blu-Ray and video game rentals and purchasing in Australia, with both in store and online shopping available. Video Ezy employs 70 people at their head office in Rhodes, Sydney, New South Wales. With the inclusion of 375 franchise stores, over 2,600 people are employed under the Video Ezy banner. Video Ezy has also created synergetic partnerships with the likes of McDonalds, Coke, Virgin Mobile, Pizza Hut and Smiths. In the busiest hour on an average Saturday night, Video Ezy stores serve approximately 100,000 people. Company History and Background: Video Ezy opened in 1983 with the first store in Hurstville, Sydney. Video Ezy expanded rapidly and now boasts 375 stores nationwide. 2009 - Video Ezy acquired DVD retailer, EzyDVD Pty Limited...
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...Blockbuster Acquires Movielink: A Growth Strategy? Joao Marcos da Silveira Terra 6/7/2012 Wayland Baptist University BUAD5312 – Strategic Management Summer VC02 Executive Summary 2 Introduction 3 Business and Financial Metrics 5 Business Segments 6 In Store 6 By Mail 6 Vending 6 Download to PC 6 Trends and Forces 7 Cyclicality of Rental Sector 7 The Future of Media and BBI´s Brick-and-Mortar Model 7 Saturation in Kiosk Distribution Market 7 Competition 8 In-Store Rentals and Sales 9 Movie Gallery 9 Online Rentals 10 Netflix 10 Amazon 11 Apple 11 Online Viewing 11 SWOT Analysis 12 Strengths 12 Weaknesses 12 Opportunities 12 Threats 13 Summary 13 Executive Summary Movielink is the leading movie download service offering U.S customers an extensive selection of new and classic movies, foreign films, TV shows and other hard-to-find content. It is a web-based video on demand (VOD) and electronic sell-through (EST) service offering entertainment for rental or purchase. It was created in November 2002, as a joint venture ($100 million investment) of most of the big studios – Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios, Warner Bros., and others on a non-exclusive basis. While it was only available to users in the United States, it was the first company in the world to offer legally downloadable movies from major studios. Today, Movielink is a wholly-owned subsidiary of...
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...Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing management principles include analyzing the market, market planning, implementing the plan and market control. The goal of these activities is to enter into an exchange with customers. Once a company understands the marketing environment, reacts to it and gathers results, it is able to evaluate the impact of its activities. In larger firms, marketing management is typically handled by a marketing manager, while in smaller firms, the owner may take the lead in marketing activities. In marketing management, SWOT analysis is very important because it is a element of the research necessary preliminary stage in the preparation of any level of strategic and marketing plans. It helps marketers build detailed profiles of their company and each competitor in the market, focusing especially on their strengths , weaknesses , opportunities and threats.Now,I conduct a SWOT analysis of Sony Shockwave, include four factors : strength factors, weakness factors,opportunity factors and threat factors. One of Sony ‘s greatest strengths is new products with high technology,such as Blu-Ray disc, helps Sony win the war to be the next generation of DVD. It boasts greater rivals and possesses anti-piracy technology and has the ability to deal with high-definition broadcasts.Besides, Sony beats its Japanese...
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...Ultimate Gaming Technology (UGT) Marketing Plan MKT 500 UGT Marking Plan Executive Summary The video game console market is a fast growing market. The UGT Mega B0x competes together with Sony’s PlayStation 3, Nintendo’s Wii and Microsoft’s Xbox 360 for the market leader position. Compared with these competitors, the Mega B0x includes the newest technologies and provides the highest variety of functionalities. Therefore, our strategy is to target customers who focus on high technologies and multimedia-entertainment. This involves that the Mega B0x competes not only with console manufacturers, but also with other multimedia producers such as PC manufacturers. Rather than reduce the retail price, UGT seek to maximize the value of the Mega B0x and to aggressively market it as not only a powerful video game console but also an affordable home entertainment hub. The most important marketing tool is the Internet for promoting the Mega B0x. Blogs, MySpace, YouTube and other kind of websites enable an area-wide promotion of the game console and especially, it is done by consumers. Finally UGT financing objectives are to sell over 20 million consoles in the first year and to achieve total sales revenue of $10 million dollars. ...
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... Nintendo is finding out that the marketing of the new 3D device is not what people really want necessarily and do not want to spend $250 on one of these devices. They are lowering the price to $170 and offered free software to those who purchased it at the higher cost. The lowering of the price not only reflects the change in gaming but the bleak and weakness around the world economically. “The world is different today that it has been for every other platform transition in the past,” said John Taylor a videogame analyst at Arcadia Research in Portland, OR” (Wingfield, 2011). This problem with the 3DS is more notable because of Nintendo’s marketing and redefining of video games. While Sony and Microsoft were trying to incorporate Blu-ray players and other items, they were developing the Wii and motion-sensing gaming devices. They have sold more than 85 million Wii’s and over 147 million DS devices since the products arrived on the market. This makes both devices the best-selling products in their respective categories in gaming. Nintendo is using post-hoc segmentation to try to...
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