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Blue Mountain Coffee

In: Business and Management

Submitted By moorefam828
Words 6669
Pages 27
E-Business Carrie Moore

Western Governors University

QRT Task 1

04/07/13

Part A: Developing an online business expansion proposal. 1. Viability of product or service

A. What is the business case for going online: In today’s society there is such a demand for coffee, not only in the United States, but worldwide. One highly increasing trend is the desire for specialty coffee. At Blue Mountain Coffee, they are right on track to meeting the growing consumer’s needs. They offer a wide line of specialty coffee made from the finest coffee beans. It appears that the Market and Sales potential for their specialty product line is vary vast. Consumers' purchase of gourmet coffee (specialty and premium) is increasing, according to the National Coffee Association, with over 40% of coffee consumed being gourmet. They currently are using a sales force to sell their coffee to a variety of wholesale locations, and have been very successful. Many customers already are loyal to their brand, and are even loyal to their coffee. With the desire to grow their business, they will need to make their company even more visible and easily accessible. By putting Blue Mountain Coffee online they will be able to achieve this task.

B. Why does it make sense to go online: There are many types of businesses that currently have online exposure, and have found great success. Creating a website to sell Blue Mountain Coffee’s superior product line would be an endearing, but certainly a rewarding task. By putting their business online it amplifies their marketing voice and allows the company to not only be in front of their neighbors or current customers, but it allows them to gain a piece of the global market. I read recently in the Lightbarar business blog, “Latest statistics show that 1,733,993,741 people worldwide have access to the Internet and use…...

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