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Blue Ocean Assignment

In: Business and Management

Submitted By youngli
Words 608
Pages 3
Executive Summary
Instagram is a photo sharing application developed originally for the Apple iPhone launched in October 2010 by two software engineers.
The slogan “Fast beautiful photo sharing” illustrates the view of this hugely successful company. Instagram would focus on a few key aspects very well. * Fast, intuitive and satisfying applications * Beautiful photos through customization * Photo sharing as a means of social communication
Instagram is currently a subsidiary of Facebook Inc., having being acquired by the company in Sept 2012 for $1 billion dollars. Current appraisals value it closer to $5 billion dollars.

Introduction
Social media has changed the way we interact and communicate with others; it has become a functional means of communication for some and an essential one for others. Its popularity can be attributed to our fundamental need to connect with others over common interests and to share our emotions and moments with others.
With the advancement of phone camera optics, it became incredibly easy to take photos at any place and time and share them with friends and family. Before the release of Instagram, there was a need for a mobile application which focused on photos as its primary method of sharing.

Analysis
Instagram’s business model was successful due to several factors: * Strong focus on photo sharing * Unique mobile application design * Easy to use and customizable photos * Quick, free and easily accessible * Ability to share with a community not just with friends * Cross platform * Easy way of finding pictures through hash tags * Strong active community

Industry Outlook
Social Media Industry * Young * Fast-growing * Flexible

Mobile Application Segment * Brand New * Aided by smart phone sales * Technology reliant * Enormous market and growing *...

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