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Blue Ocean Paper

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Blue Ocean Strategy Paper

University of Phoenix
Marketing
MKT/421
Michael Wells
June 10, 2014

Blue Ocean Strategy Paper
Blue Ocean Strategy is a business strategy for businesses to overcome ones competition in a unique way that will separate themselves from the competition. According to Kim, W., & Mauborgne, R., “The blue ocean include the potential industries that do not exist at present and all the untapped market spaces and demand demographics that will take shape as and when such created from scratch” (2004).
The blue ocean can be brought up two different ways, one by being completely new to the industry and there is nothing quite like it in comparison. The other would be created within the red ocean by copying some of it functionality but not all. The blue ocean is the reason why there is so much competition. Everyone is looking for the next best thing. Innovations and plans coming into reality and being the only product of its kind out there. The marketing business thrives on new products how it can be introduced to the public and if its cost worthy.
Companies can succeed more if they think out of the box for the next best thing that has not been introduced before and will blow the consumer mind and will make everyone want one. When this occurs it place the company in the spotlight and it makes consumers aware of the new product as well as other products the company offers.
Curves franchise began in 1995. There were a lot of health clubs out there for people to join, however, they were not Curves. Curves stood out different from the other competition. They adapted the blue ocean strategy by separating themselves from the other competition by catering to women. Most women would love to work out and stay in shape in the least amount of time. Curves took a busy women approach by looking at all the excuses women make not to go to a...

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