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Blue Ocean Strategy Paper

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Blue Ocean Strategy Paper

Blue Ocean Strategy is a book written in 2005 to provides readers the ability to no fight against their competitors brands but rather develop ones brand in what some would call a neglected or unusual market place. The book was recognized by the Wall Street Journal as a best seller, along with numerous other recommendations and acknowledgments from industry giants. Blue Oceans was written by two authors with the intent to show that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space (Brooks, 2013).
When examining the Blue Ocean Strategy one must take the time to understand the thought process fully. There must be a willingness to abandon the practices and strategies that are commonly thought of today as the norm and amerce oneself into the Blue Ocean Strategy.
The Blue Ocean Strategy is a methodology that encompasses the theory that there are two oceans. The first being a red ocean. The red ocean can be described as the common businesses that are seen every day. Within the red ocean there are boundaries and limitations that are accepted in industry and competition is clearly defined. While blue oceans in contrast denote all the industries not in existence today, the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored (Brooks, 2013).
The Blue Ocean Strategy is important to comprehend because it provides a business the ability to strive for value innovation. Many companies try to develop products to fit into a market space, while competition...

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