...Blue Ocean Strategy Paper University of Phoenix Marketing MKT/421 Michael Wells June 10, 2014 Blue Ocean Strategy Paper Blue Ocean Strategy is a business strategy for businesses to overcome ones competition in a unique way that will separate themselves from the competition. According to Kim, W., & Mauborgne, R., “The blue ocean include the potential industries that do not exist at present and all the untapped market spaces and demand demographics that will take shape as and when such created from scratch” (2004). The blue ocean can be brought up two different ways, one by being completely new to the industry and there is nothing quite like it in comparison. The other would be created within the red ocean by copying some of it functionality but not all. The blue ocean is the reason why there is so much competition. Everyone is looking for the next best thing. Innovations and plans coming into reality and being the only product of its kind out there. The marketing business thrives on new products how it can be introduced to the public and if its cost worthy. Companies can succeed more if they think out of the box for the next best thing that has not been introduced before and will blow the consumer mind and will make everyone want one. When this occurs it place the company in the spotlight and it makes consumers aware of the new product as well as other products the company offers. Curves franchise began in 1995. There were a lot of health clubs out...
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...Blue Ocean Strategy Paper Blue Ocean Strategy is a book written in 2005 to provides readers the ability to no fight against their competitors brands but rather develop ones brand in what some would call a neglected or unusual market place. The book was recognized by the Wall Street Journal as a best seller, along with numerous other recommendations and acknowledgments from industry giants. Blue Oceans was written by two authors with the intent to show that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space (Brooks, 2013). When examining the Blue Ocean Strategy one must take the time to understand the thought process fully. There must be a willingness to abandon the practices and strategies that are commonly thought of today as the norm and amerce oneself into the Blue Ocean Strategy. The Blue Ocean Strategy is a methodology that encompasses the theory that there are two oceans. The first being a red ocean. The red ocean can be described as the common businesses that are seen every day. Within the red ocean there are boundaries and limitations that are accepted in industry and competition is clearly defined. While blue oceans in contrast denote all the industries not in existence today, the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant...
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...Blue Ocean Strategy Paper August 20, 2015 MKT/421 Ronald Rouillier The Blue Ocean Strategy is invented by Professors Renee Mauborgne and W. Chan Kim. This strategy proposes companies do better when they search for “uncontested market space” instead of engrossing in traditional competition. It entails how businesses fight for marketspace instead of finding or creating different ways to work in the marketplace that is competitor free. This strategy focuses on generating new distinctive merchandise using innovation as the launch for these new products. This strategy makes the competition irrelevant, captures and creates new demand, and creates unchallenged market space. “Blue ocean strategy presents a largely descriptive approach into assessing how successful companies are capable of creating a business model transformations that provide a foundation for creating completely new value offerings to the marketplace,” (Mauborgne, pg., 49,8. 2005). To find a subtle blue ocean, the professors suggest that entrepreneurs and businesses contemplate the “Four Actions Framework.” The Four Action Framework is to create new buyer constituents in an innovative way and consists of Eliminate, Raise, Reduce, and Create. Blue Ocean Strategy Example Southwest airlines are known as the low-cost carrier. This company anticipated alternative industries by creating innovative and better benefits for their cost- sensitive and non-customer travelers. Southwest adapted the following strategies...
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...Blue Ocean Strategy Paper Anthony Dobson MKT/421 July, 2014 Nickolas Skelton Blue Ocean Strategy Paper A blue ocean strategy can be described as the ability to create uncontested market space and render the competition obsolete. This strategy provides a systematic way to unlock the ocean of unrealized talent, opportunities, and energy within an organization quickly and at a low cost. It can achieve all of this from a management standpoint while preserving time and efficiency. The aim of a blue ocean strategy is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. While innovation has been seen as a random/experimental process where entrepreneurs and spin-offs are the primary drivers this strategy offers systematic and reproducible methodologies and processes in pursuit of blue oceans by both new and existing firms. Frameworks and tools within blue ocean strategies are designed to be visual in order to not only effectively build the collective wisdom of a business but also to allow for effective strategy execution through easy communication. Blue ocean strategies cover both strategy formulation and strategy execution. The three key conceptual building blocks of blue ocean strategy are: value innovation, tipping point leadership, and fair process. While competitive strategy is a structuralism theory of strategy where structure shapes strategy, blue ocean strategy is a Reconstructionist...
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...Blue Ocean Strategy Jamie M. Finch MKT/421 July 7, 2014 Mark Vitale Blue Ocean Strategy The marketing world is cut-throat and full of competition. Monopolies cut down all opposition until they are last and only ones standing. Oligopolies exist as multiple competitors work together to control the market and keep incoming competitors from entering the market. Perfect competition is a myriad of competitors constantly fighting with each other over their slice of the market. It is easy to see how such market circumstances could be considered as “bloody”, and earn these markets the title of red oceans. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne, 2004). These industries have boundaries, and competition is in varying states. A blue ocean is “all the industries not in existence today” (Kim & Mauborgne, 2004). Cell phones are everywhere today, only a small portion of the U.S.’s population does not use this product. In 1980’s cell phones existed, but they were not the craze that they are today. Most individuals used landline phones. In the beginning, the cell phone market was a blue ocean. It has since become a red ocean market from the sheer amount of competitors entering the field offering a variety of styles, OS, and services. A blue ocean is a place of potential. A blue ocean can also be created from the red ocean. If an already existing service or product industry can provide other complementary...
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...they are competing against no one except themselves. This strategy is called the blue ocean strategy. The term describes how instead of working in settings known as the red ocean, where business are rigorously competing with each other for a percentage of the marketplace, businesses should try to find a place in the marketplace that is free of competition. The Blue Ocean Strategy argues that innovative companies will advance not by battling competitors, but by strategically creating “blue oceans” of uncontested market space ready for growth. Using the blue ocean strategy means pursuing low cost and differentiation at the same time. The theory behind is not to outperform the competition in the current industry, but to create a blue ocean or new market space, making the completion insignificant. In order to find the fleeting “blue ocean” a business or an individual must take into consideration the “Four Actions Framework”. According to the authors of the Blue Ocean Strategy, the “Four Actions Framework” is used to reconstruct buyer value elements in crafting a new value curve. To break the trade-off between low cost and differentiation and to make a new value curve the framework presents four vital questions. The first http://www.smartinsights.com/online-brand-strategy/brand-positioning/blue-ocean-strategy-digital-marketing/ http://www.businessnewsdaily.com/5647-blue-ocean-strategy.html Blue Ocean...
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...present of lipid in food samples using brown paper. Introduction : We had learned about that all living organisms are made up of molecules, each molecule serve its own special purpose. Molecule can be divided into two types, macromolecules and micro molecules. The molecules that we are studying in this experiment are macromolecules. In this case, we are studying on 3 types of macromolecules, carbohydrates, protein and lipid that present in different food. Carbohydrate can be divided into monosaccharide, disaccharide and polysaccharide. Monosaccharide is the simplest sugar that appears in food, the most common example of this is glucose. Disaccharide is a double sugar, which means by it linked two monosaccharides together to form a disaccharide. The examples for disaccharide are maltose, galactose and sucrose. The example of polysaccharide is starch. Protein is build up by the monomers, amino acid. Each protein has it own special sequence that is different from others. The Biuret reagent is used to determine the presence of protein as it turns the original blue colour of the solution to purple when it react with the protein, specifically between the bonds of amino acid. Lipids are oily or greasy in nature and it is insoluble in water. It only can be dissolve with organic solvent such as ether or chloroform. It can store energy in the cell for long term usage. Its presence can be tested by rubbing some food samples on a brown paper and hold under the light. Materials : ...
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...Ba2+ Green Cu2+ Blue-green Aqueous Ion Colors Cu1+ Green Cu2+ Blue Fe Yellow to red-orange (depending on anion and charge of Fe); in rare cases, can form complex ion with a deep blue color Fe2+ yellow-green (depending on the anion) Fe3+ orange-red (depending on the anion) Co2+ Pink Cr3+ Violet (Cr(NO3)3 to Green (CrCl3) Ni2+ Green Mn2+ Pink Pb3+ blue-green (Pb2+ and Pb4+ are colorless) V2+ violet V3+ blue-green MnO4- Purple (Mn w/ +7 oxidation state is purple) CrO42- Yellow Cr2O72- Orange Cu(NH3)42+ Dark Blue; produced when ammonia is added to Cu2+ solutions FeSCN2+ Red-brown, Wine-red to dark orange CoCl42- Blue (Co2+ with HCl will form a CoCl42- complex that is blue) Ti(H2O)63+ Purple • Al, K, Li, Mg, Na...
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...my observation, marijuana leaves exhibits a warty appearance due to the presence of non glandular hairs which at their base contains a spheriodal cystollith of calcium carbonate while on the other sample of marijuana seeds I observed the lacy and hair like. During the Chemical Test of the Fast Blue Salt or FBS Test on the Marijuana seeds, hashish cake and hashish candy I observed that there was a reaction on the test conducted due to the appearance of purple color or violet. On the Marquis test conducted for Morphine, Shabu and Ephedrine there were reaction with the two sample wherein the morphine turned to purple, shabu became orange and lately turned to red dark brown in color while the Ephedrine had no reaction at all. On the Simmon’s test, the color of shabu became blue in color. On the other test in Chen Kao 123, the Ephedrine has a reaction and the color of the sample became purple. The last examination conducted was the Benzidine test- to test whether the stain is blood or not. A stain sample rub with a filter paper and added with 1-2 drops of Benzidine Reagent and 1-2 drops of hydrogen peroxide on the filter paper, instant blue color indicates the presence of blood. CONCLUSION: Based on my observation of the chemical examination or test of prohibited drugs, therefore I conclude that the Marijuana leaves and marijuana seeds are not the same in characteristics. In the chemical test conducted, all the samples reacted with the...
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...this paper but none stick out as much as my first and only brand new car buying experience. I had negotiated with my husband at the time for months on what kind of car we should buy. I had fallen in love with the new body style of Toyota Celica that came out in 2000. My husband wasn’t so sure. So we looked at Mustangs, Acuras, Eclipses, etc. The Mustang we ruled out because it wasn’t the same if you couldn’t get a Salleen or Rousch package and they were just too expensive. The Eclipse interior was lacking in creature comforts and the Acura was just too boring for me. We finally went to test drive a Celica and it was everything I wanted except it was bright red. (I read the statistics – I know better than to buy a red sports car). By this time it is getting late in the year and the 2003 models were coming out. We went in to a showroom to look at the new Celica colors and they had one in the show room in this light blue that looked almost purple on the edges in the lights. It was like one of those moments in the movies when a spotlight shines down on exactly what you have been looking for. My husband took one look at it and was like “Maybe you are right. Maybe we should get a Celica – in this color.” Now since that color was brand new that meant that a used Celica was out. I looked online to see what I could get the car for through my credit union’s car buying service (my parents got an incredible deal this way) but they didn’t have the new blue color...
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...Color Psychology Paper Research Question: How does color affect one’s mood? Review of Literature: Colors may just seem simple and unimportant, but they affect our daily lives more than we may know. If someone is feeling angry, it could just be because they’re angry, or it could be perhaps that they are surrounded by or looking at the color red. That’s right! People’s moods can change just because they are looking at different colors! There are many theories on how just a simple color can change one’s whole mood. According to Johnson (2007), color does affect mood by producing certain chemicals and stimulating different feelings such as hunger. For example, blue can make one feel calm because it releases calming chemicals, and red can make one hungry because it is an appetite stimulant. Yellow can make one feel irritated, and it is a fact that people lose their temper most in yellow rooms. However, pink is tranquilizing and can make one feel weak. In conclusion, Johnson says that depending on the color, one’s body can do things (like producing chemicals) that cause a certain emotional reaction (mad, sad, etc.). Another idea, by Smith (2007), is that the effect color produces is based on what one’s body does in response. For example, yellow is mentally stimulating, and activates memory, whereas red increases confidence. Also, brown can make a person feel orderly and stable, while a dark blue can make one feel sad. Therefore, Smith says that different colors do in fact change...
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... People sometimes say they are “in the pink” when they are in good health. The expression was first used in America at the beginning of the 20th century. It probably comes from the fact that many babies are born with a nice pink color that shows that they are in good health. Blue is a cool color. The traditional blues music in the United States is the opposite of red hot music. Blues is slow, sad and soulful. Duke Ellington and his orchestra recorded a famous song -- “Mood Indigo” -- about the deep blue color, indigo. In the words of the song: “You ain’t been blue till you’ve had that Mood Indigo.” Someone who is blue is very sad. The color green is natural for trees and grass. But it is an unnatural color for humans. A person who has a sick-feeling stomach may say she feels “a little green.” A passenger on a boat who is feeling very sick from high waves may look very green. Sometimes a person may be upset because he does not have something as nice as a friend has, like a fast new car. That person may say he is “green with envy. Some people are green with envy because a friend has more dollars or greenbacks. Dollars are called “greenbacks” because that is the color of the back side of the paper money. The color black is used often in expressions....
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...Investigative Question Write your experiment question here. A good experiment question format is: What is the effect of liquid on greenish-blue pennies? The effect of orange juice cleaned the pennies and took the dirt off and the effect of vinegar on the pennies seems to rust and form a black hard substance on the pennies in trial three after 24 hours. How does the liquid affect the pennies? I will say that the effect of these both liquids had the acidic effect as describe in the research. Which liquid cleans the pennies better the orange juice or the vinegar? Based on the experiment I will say on all three trials the orange juice cleaned the pennies better than the vinegar on a 24 hour period.I expected the vinegar to clean the pennies instead it made it rusty in the last trial when it was for 24 hours. Experiment Hypothesis Orange juice on one set of pennies and vinegar on another set of pennies in separate containers will make you ask which liquid will clean the pennies is it the orange juice or vinegar? Answer to testable question: I mention before we did three trials of this experiment and I noticed that the orange juice gave the pennies a cleaning effect on all three trials. The vinegar seems to give the pennies a hard on trial #3 after 24 hours. Experiment Details Independent Variables On Trial#1 we started off with glass cups and the results were the Simply Orange juice and the Heinz vinegar actually cleaned the pennies. Trial #2 The Simply Orange...
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...cabbage juice would be an accurate indicator for classifying liquid solutions. We came to this conclusion because we had 2 reviewed other reports testing red cabbage juice in a similar way to our method with an outcome in agreement to our hypothesis. We tested our hypothesis by gathering two tablespoons of the liquids: dish soap, ammonia, baking soda, tea, pop, lemon juice, and vinegar. We poured them into separate, clean plastic cups. We scooped two tablespoons of the cabbage juice solution into each chemical and then we observed the color changes (see the data table below). Name of Chemical Dish Soap Ammonia Baking Soda Color Changed Green Green Blue Green Tea Pop Cream of Tatar solution Grey Pink Rose Pink Pink Lemon Juice Vinegar Dark Pink Dark Pink We claim that all of the chemicals which turned a green or blue color (i.e. dish soap, ammonia, and baking soda.) were bases. Therefore, we also said that all of the chemicals that turned pink or red, where acidic. (i.e. Tea,soda,cream of tatar solution,lemon juice, and vinegar.) The above mentioned facts support our hypothesis. In an article we read to begin our lab, we learned about pH and the pH scale. We read that pH was a ranking that classified things as acidic or basic. The pH scale is a scale that gives chemicals a number or place on how acidic or how basic a substance is. On the scale numbers 1-6 are acidic. The numbers 8-14 are considered basic.The number 7 is considered a neutral or non basic nor acidic...
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...Malcolm john rebennack known as Dr John was born november 21 1940 in the 3rd ward of new orleans. After growing up in the music city of new orleans Dr John started playing guitar in the 1950’s for Professor Longhair, Art Neville, Joe Tex, Frankie Ford and Allen Toussaint. Headed into the 60’s Dr John had his left ring finger shot off in a bar brawl but still successfully able to play piano featured his talents with Sonny and Cher, Van Morrison, Aretha Franklin and The Rolling Stones. 8 years later Dr. John came out with his first hit solo album Gris Gris introducing “to the world his unique blend of voodoo mysticism, funk, rhythm and blues, psychedelic rock and creole roots”( ). His career highlights consist of albums “In the right place”...
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