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Submitted By gjclim17
Words 1546
Pages 7
Gerard Lim
BM4
MR.Reyes
September 24
CASE ANALYSIS

APPLE IPOD

Apple is one of the biggest companies in the world now. They have started from a very low standpoint and reached a very high standpoint after the revolution of the IPOD during 2001.
Apple sold 1,000,000 pieces of IPODS during 2003 , and even became higher until 2009. The iPod technology was a huge success for apple. But after the release of the iPhone the sales of the iPod lowered every year until the present time. The IPOD became a product that decreased in number because of the different growing features of the other apple products like the IPHONE and iPad. Right now the main problem of Apple is the decrease of popularity of the IPod products , because of the other products of Apple like the iPhones . Also there are also other brands that compete with apple like Samsung , Blackberry , and HTC , and many more. The iPod has fallen from its top rank falling down to the far bottom. Losing all its popularity.

My recommendation for apple are to stop the production of iPods and focus on the iPhones , Another recommendation is to make the products in a lower price , and to make a better iPod product to outshine other company products , and last is to have a better market grasp. The first recommendation is based on the sales of the iPod because the sales of the iPod gradually decrease every year because of other gadgets that function better than it. Also apple already has its iPhones so what’s the point of selling iPods if there are iPhones that are far more better .Another thing this would be a advantage for apple because they wont pay more cost in manufacturing iPods also with the iPods on the stop of manufacturing the company can focus more on its other products , but the disadvantage of this is that they wont have various of products anymore , and also not have the iPods in

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