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MARKETING STRATEGY FOR JUBBLY

NAME
To make it more appealing to the customers , we are planning to change the product’s name. We have chose “Fun-dae” to replace “Jubbly” because we think that it is more emotive and inspiring. The word fun because we want the customers to have fun during and after eating the ice-cream. Futhermore, we think that “fun-dae” is short, punchy and memorable. Short and punchy name is a must to grab the customers’ attention. Fun-dae is a unique name and we have high expectation that this ice confection will be a hit.

TAGLINE “HAVE FUN EVERYDAY WITH FUN-DAE”
This new tagline will replace the old one that is “Lovely Jubbly”. We put the word “everyday” because we want the customer to eat it everyday. As this tagline is simple , we want the tagline be the people’s talk and when to have fun they will find “fun-dae”.

DESIGN
The design for the logo is also given a fresh image that goes well with the current generation’s trend.

PRODUCT RANGE The original flavours such as orange , tropical , strawberry , blackcurrant, will remain as part of Fun-dae. We will add few new flavours that will be announced soon. All these flavours are suitable for the whole family. Product shape which is triangular will remain the same as we want the customers to still have memory of eating Jubbly. Besides that, this shape is unique as ice confection and ice-cream mostly come in cone or rectangular shapes.

We will also give option for the buyers which would come in themed boxes such as: * Fun-dae Love – for couples * Fun-dae buddy - for friends * Fun-dae classic – for family
For example in Fun-dae love box. We will put flavours such as strawberry and chocolate that is suitable for lovey-dovey partners and the ice confections would be two in number. For Fun-dae buddy, we will put cherry, apple, grape and watermelon and would have 4

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