...Wie bereiken? Met de BMW i3 willen we ons richten op alle mensen die al klant zijn van BMW en van hybride auto’s. We zouden het product bekendmaken bij ons doelgroep in het 2de kwartaal van 2015. Bij het introduceren van het product zal er vooral aandacht besteed worden aan de mensen die economische willen rijden. Aangezien dat de benzine prijs steeds stijgt en dat vele mensen minder de auto gebruiken is het belangrijke om het product op een goede manier te lanceren. Na de bekendmaking van ons product, zullen we verschillende acties introduceren om de verkoop te bevorderen ( bv; bij aankoop van een BMWi3 een reductie op de BTW of een overheidskorting doordat het een ecologische auto is). Dit plannen we voor het 3de kwartaal van het jaar 2015. De auto’s zullen in het begin enkel beschikbaar zijn in het zwart en wit. Niet veel extra snufjes zullen aanwezig zijn. Pas rond eind jaar 2015 zouden we rekening kunnen houden met de echte behoeften van de klanten qua kleur, model,… Het product zal kunnen gefabriceerde worden naargelang hun eisen (designs, kleur, model, interieur,… Later zullen we nog andere doelgroepen proberen te overtuigen met ons nieuwe product. Met het feit dat mensen meer en meer voor ecologische auto’s opteren zullen ons verkopen kunnen verdubbelen. Dit hopen we toch voor de toekomst. BMW is één van de bekendste autobedrijven. De merk wordt over de hele wereld verkocht. We kiezen ervoor om de bijhorende BMWi3 ter beschikking te stellen in heel België...
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...BMW i3 Launching Strategy * BMW uses pre-announcement strategy three times in 2011, 2012, and 2013 consecutively before its launching date, 15 November 2013. The first pre-annnouncement date reveals the BMW’s intention to develop BMW-I as a goal on delivering sustainable mobility. One year later, they announce its i-prototype in London’s Park Lane. In 2013, four months before its launching date, they announced the BMW i3’s price. Source: http://www.plugincars.com/bmw-share-more-about-2014-i3-electric-car-127704.html Source: http://www.carmagazine.co.uk/car-news/industry-news/bmw/bmw-unveils-i3-edition-2012-explains-i-strategy/ Source: http://www.autoblog.com/2013/07/22/bmw-i3-to-start-at-41-350/ DATE | COUNTRIES | October-December 2013 | Germany | | Italy | | Spain | | Sweden | | Netherland | | French | | Switzerland | November 2013 | United Kingdom | May 2014 | United States | | Canada | April 2014 | South Korea | | Japan | September 2014 | Mexico | | Brazil | | China | October 2014 | Colombia | November 2014 | Australia | December | Singapore | | Latin America | | | LAUNCHING STRATEGIES Types | Activities | Sources | FANFARES | * The BMW launches a mobile and tablet campaign in order to create real-user experiences. It aims to build a mobile-centric platform which offers a deeper level of brand and content engagement. * Social Media Campaign through Facebook Fans Page, BMW Blog, Website * Broadcasting...
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...CASE STUDY OF BMWi INTRODUCTION: BMW start their work as a business entity in 1917. They entered in automobiles in 1928-29. They first significant aircraft engine then they shift their business to motorcycle and then automobile industry. They unveiled two new models, they launch their electric motoring division BMWi. This i3 is an electric small car and on the other hand i8 is a very powerful sports car. They combine the electric motor with the three cylinder combustion engine. For the reduction of weight the car is constructed with the light weight aluminum, in their structure and body from the strong but light carbon fiber. They also have small batteries. BMW are very much cautious about predicting that there will be a demand of electric car in the future. TASK 1 (1a,1b): Reason behind this decision: The reason behind this decision of BMW to make BMWi is that, they have taken preventive measures to reduce the impact of automobiles on the environment. They want to design less polluting cars by making their existing models into the more efficient along with the environmental friendly fuels as vehicles if future. The possibilities of which are as: electric power, hybrid power (combustion engine and electric motors) hydrogen engine. Now the BMWi has all this, it is relatively simple in production process. It does not involve any press shop, welding shop and the paint work is also in a very small quantity. Mr. Robertson insists that it means, “it is much easier to ramp up production...
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...------------------------------------------------- CASE 2-1 BMW Taps the Emerging Chinese Luxury Markets ------------------------------------------------- MAR 4503 Consumer Behavior FIU JEREMIAS CUADRA, CHARLES KETTEL Abstract BMW is one the largest automobile industries in the word, when you think of BMW you can surely say it's a high quality luxury car. The focus is to re-position itself in a new market. Which is the Chinese luxury market. How does a powerful company like BMW get ahead start in this un-tapped market with so much potential for growth? Leading to more global exposure and also more revenues. (JEREMIAS CUADRA) Q1. There is often a natural tendency to assume that in collectivist cultures such that in China, luxury products would not be popular. a. Explain how luxury products such as the BMW automobile might fulfill needs even within the traditional collectivist value set of China. I believe by growing this economy will give Chinese citizens more opportunity and more purchasing power to one-day own a luxury vehicle. Also social status is something that can represents that you’re doing well. I also believe it can lead to a showing off culture. b. Explain other factors that might be driving the desire for luxury in China. Well we all want what we can’t have, I believe that's human nature, but in China I other factors could play a role such as advanced luxury shopping experiences. More options would be available theirs a perfect gift for everyone...
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...The BMW Group - Bayerische Motoren Werke AG (English: Bavarian Motor Works) was found in 1916 and today with its brands BMW, Mini, Rolls-Royce and BMW motorcycles is one of the largest car manufacturers in the World. As part of being leader in luxury car manufacturing, BMW group provides services such as Finance services for leasing its cars, BMW performance Insurance, BMW Teleservices, Apps, car servicing, airplane and train design. In this project we will be focusing just on production aspect of the company. BMW group long time management strategy includes growing number of brand models from 24 in 2005, to 46 in 2015 and 60 models by 2020. It is known as luxury brand, all range of products has innovative technologies build in. Company has Research Innovation Centre, called FIZ in Germany, where more than 9000 scientists works to develop new technologies and adopt it to new vehicles. As for example the new “The BMW i3 is 100% emission-free and characterized by the use of high-quality and sustainable materials. In addition a BMW i3 car can be recycled for 95%.” (http://www.between-us.com/1048/sustainable-innovation-business-lessons.htm). BMW group supports Kyoto targets and works constantly to reduce its engines fuel consumption by “highly efficient engine generations, active aerodynamics, the use of innovative lightweight materials and intelligent energy management within the vehicle.” (http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/forschung_entwicklung/innovation_netzwerke/effiziente_dynamik/effiziente_dynamik...
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...Assignment Development of BMW into the leading car company in the UK for luxury class cars Abstract: The following report will examine the story of the German car producer BMW. Initiating from its inception to the modern day where BMW is a multinational concern. This report will highlight the internal and external circumstances to which BMW owes its current place as market leader for luxury cars in the UK. The subsequent analysis is based exclusively on sources collated from secondary research data. Research data consisted of chronicles and literature from BMW, domestic and foreign journals, marketing and market statistics, as well as published company reports. To reveal the success story of BMW, we will explore the concern with the aid of the SWOT-Analysis and of course using the 5-Forces according to Porter, to compare BMW with their competitors in the same product category. Furthermore we will use the PEST Analysis to scan the external macro-environment in which the company is operating. In addition to the outline above we will examine several important findings of our research. For example the strong dependency of BMW to foreign markets, these markets contribute 81% of the total turnover. (Schmid, Grosche et al., 2008, p. 16) Also, we can examine the reasons leading to a 4% increase in sales in the trading year 2012, operating within the premium segment of the UK to which they already had a lead (BMW Group, 2013). We will discover why the strategy of BMW is superior to their...
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...BMW Brand Audit 1. Company and Market Analysis Dating back to almost a century ago, BMW has had a hand in the transportation industry in many ways. From manufacturing one of the first aircraft carriers, to then manufacturing the motorcycle, and now a luxury car manufacturer, BMW has created a well-respected and recognized reputation in the automobile industry. Entering the automobile industry in 1929, it did not take long for BMW to begin designing sports cars. In 1936, BMW began production of what was known as the 328 sports cars. The company now offers numerous vehicles to accommodate for each individuals needs. Almost twenty years ago, BMW acquired Rolls Royce. Many people consider BMW as a more “everyday” car when comparing to Rolls Royce, however, amongst the majority of the population, a BMW is considered a luxury vehicle. Anyone who has owned, or even driven in a BMW would attest to this. In the past 5 years, BMW has increased sales over 12% annually and are continuing down this path of success. BMW holds the highest market share percentage at 23.6% in the U.S. luxury segment. Innovation and manufacturing advancement such as the BMW i3 electric vehicle has brought greater success than expected. Less than a year after it was available to consumers, it became the best-selling electric car in Germany. 2. Brand Essence When the name BMW crosses someone’s mind, he/she may think of the following categories: luxurious, Innovation, speed, and user friendly. As one may...
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...January 2013 INVESTOR PRESENTATION BMW Group Investor Presentation, January 2013 Page 1 NINE MONTH 2012 RESULTS. in euro million Revenues Profit / loss before financial result (EBIT) Automotive1) Motorcycles Financial Services2) Other entities Eliminations Profit before tax Net profit EPS in euro (common / preferred) Operating cash flow (Automotive) Free cash flow (Automotive)3) Net interest-bearing assets (Automotive) Equity (Group) *) Adjusted 1) 9M-2011 January – September 2012 56,312 6,406 5,548 82 1,291 44 January – September 2011* 50,472 6,358 5,935 62 1,506 -115 Change in % 11.6 0.8 -6.5 32.3 -14.3 - -559 6,040 3,915 5.94 /5.95 6,768 3,840 13,025 28,853 -1,030 6,044 4,028 6.12 / 6.13 6,787 4,055 13,016 26,018 45.7 -0.1 -2.8 -2.9 / -2.9 -0.3 -5.3 0.1 10.9 for effect of change in accounting policy for leased products as described in note 3 on pages 36ff. of the quarterly report to September 30, 2012. EBIT includes a positive effect of € 85 million from the adjustment of residual value risk provisions. 2) EBIT includes a positive effect of € 124 million from better than expected off-lease business (9M-2011 one-effects amounted to € 439 million). 3) Free cash flow includes net investments in marketable securities of € 134 million (€ 839 million in 9M-2011). BMW Group Investor Presentation, January 2013 Page 2 GUIDANCE 2012. BMW Group We aim to achieve a higher full-year Group profit before tax than in 2011. Automotive Segment ...
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... | |Company Name: |Bayerische Motoren Werke AG (BMW) | |Mission Statement. | |The BMW group is a world leader in providing premium products and services to allow individual mobility. | |Summarize the company’s mission (what does it mean?). | |The mission of BMW is to provide individuals with the option of transportation. | |History of company up to present day. | |BMW was founded in 1916. | |In 1922 the company relocated to Munich, where they are still located today. | |In 1941, BMW supplied the German air force with aircraft engines....
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...Financial Statement Analysis – BMW Group ------------------------------------------------- ------------------------------------------------- Yuliya Bondarchuk 27991 ------------------------------------------------- Academic Year 2014/2015 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- I hereby certify that this paper is the result of our work and that all sources we used have been reported. ------------------------------------------------- ------------------------------------------------- -------------------------------------------------- Signature ------------------------------------------------- © Kozminski University 2014 Executive Summary The aim of this analysis is to decide whether to grant a loan to BMW Group. BMW is one of the biggest car producers in the world. The company produces also motorcycles and offers the financial services. In the ‘Conclusions’ section it is presented, that the company is stable and well-performing. Also the ratios are growing and its position on the market is strong. The Company BayerischeMotorenWerke AG (BMW) is a German holding company and automobile manufacturer that focuses on the production of luxury cars and motorcycle. It divides its activities into the three main segments : Automobiles, Motorcycles and Financial Services. The company owns three brands: BMW, MINI and Rolls-Royce. BMW being also a Financial...
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...innovation across the retail industry. From pioneering the concept of designer partnerships to consistently being best in class in store design, Target remains focused on not only meeting, but exceeding, its guests' needs. To remain relevant to its guests over time, Target continually reinvents its stores, including layout, presentation and merchandise assortment, to create an engaging shopping experience. BMW Summary BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto Company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke Company morphed into Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918. BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the birth-date of Bayerische Motoren Werke AG. BMW embarks on a new era of electric mobility. With the BMW i3, the new BMW i brand presented the...
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...Vikash Nahar The New king of Indian Roads: Mercedes and BMW Since the time of its invention, automobiles and more specifically the luxury cars have always captured the fancies of men and the Indian consumers are no exception to this. The Indian luxury car market over the years has evolved from being a humble consumer of a handful of the so called dream machines in the early 1950s to becoming the fastest growing market for luxury cars in the world, in 2010. Two companies that can be distinctly identified in race for supremacy in the Indian luxury car market would be BMW and Mercedes Benz. Baggonkar, S (2011, Dec 02) writes that “Though ballooning inflation and dipping growth prospects are slowing the economy, Germany’s BMW and Mercedes-Benz are betting big on Indians’ voracious appetite for luxury cars.” Though of the same origin, the strategic positioning and performance of both this auto-makers can be categorized into the following: (1) Product innovation, (2) Adaptation to Indian conditions, (3) Customer service and brand image. Though historically,considered conservative and easy to please, the Indian auto consumers of today are becoming increasingly discerning about their tastes and preferences. In addition to design and quality, product innovation is appreciated and preferred. Krishnan, N of Business Standard Moroting, explains in his article,Mercedes enjoyed monopoly in the luxury car segment for 12 years till BMW rocked its foundation by driving past its annual sales...
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...The competitive challenges in the automotive industry and how was BMW affected by it? The case was written by PROF Stefen Thomke and research associate Ashoke Nimgade during the late 1990’s. Hence we shall concentrate on the changes that occurred in the automotive industry during this period, the kind of competitive challenges it created and the effect it had on BMW. Firstly this decade saw Globalization, regionalization and market convergence in the automotive industry– Due to the effects of liberalization, national markets became increasingly globalized. Though this gave companies a chance to expand to new markets, but it also increased the threat of new entrants or increased competition in traditional markets. Hence all car manufacturers were experiencing the boons and banes of the biggest buyer market in history. Next we see the emergence of increasingly diversified consumer aggregate patterns of behaviour – Consumers were no longer accepting standardized products, but wanted products that satisfied their individual requirements and tastes. Target groups thus had to be downsized by companies to attract customers by the products offered. However, because of the increased global competition with a stronger focus on price and not on brand loyalty, consumers generally did not reward companies only for their more individualized products irrespective of price. In other words the customers became price sensitive, were not ready to pay a premium for more innovative products...
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...the pricing and distribution of their products. However, there are not that many small parts manufacturers in this market and therefore, the majority of suppliers to major automotive makers are medium to large businesses. As a result they have some flex in determining product pricing, delivery, and distribution. Power of Buyers - Medium While buyers are individuals and are not grouped together, they still have an immense amount of information available to them regarding the pricing and cost to manufacture a BMW. As a result, buyers do have some leverage in being able to negotiate a purchasing price from BMW. Competitive Rivalry - Extremely High Any competitor in this market is generally a global company with billions of dollars in assets and can compete on any level that BMW can. Furthermore, there is intense competition on all fronts in the car market in general, not to mention the luxury car market. Major manufacturers such as Toyota and Honda are pinching BMW with their luxury segments (Lexus & Acura) in terms of quality product and...
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...Strengths BMW is a company with high status branding in the world . For this few year, BMW was have a lot of advertised on their car to the consumers by the way from media to greatly to showing the car that their built for all the car classes. Beside that , BMW group have a high budget to provide for their labour , services or all of the Research And Development . That’s mean that BMW was a company who has enough of fund to invest for the whole company . Moreover , they also have a good skilled of labour to make their products to be more better , if they have lack of skilled of the labour to produce poor products for the company , they can loose the customers . The more they invest, more profit they get it . Weaknesses Everyday BMW is work hard to produce and develop for new technology to the new classes of the car to satisfy for the customers . In long time , who know that if these develop new technology car are going to be a big hit or might be wasting their time and invest for the model that will not to be worth for the future . So , the development and produce cars is the important part whether or not the car will become famous on market . Another weakness of BMW factory is to getting customers to buy the BMW cars at others country . The new technology ‘Hybrid’ , this Hybrid technology will give vehicles save more fuel , but this technology will be more expensive that getting harder to find the customers to buy their product such a high price . Beside that , the...
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