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Bmw Strategic Analysis

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Strategic Planning of BMW's Global Production Network Author(s): Bernhard Fleischmann, Sonja Ferber and Peter Henrich Source: Interfaces, Vol. 36, No. 3 (May - Jun., 2006), pp. 194-208 Published by: INFORMS Stable URL: http://www.jstor.org/stable/20141389 . Accessed: 23/12/2013 16:01
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Interfaces
Vol. 36, No.

infjffiHJL
2006, pp. 194-208 DOI i0.l287/inte.l050.0187

ISSN 0092-21021 EissN 1526-551X1061360310194 @ 2006 INFORMS

3, May-June

Strategic

Planning Production
Bernhard
and Logistics, Germany,

of BMW's Network
Fleischmann
University of Augsburg,

Global

of Production Department D-86135 Augsburg,

Universit?tsstra?e

16,

bernhard.fleischmann@wiwi.uni-augsburg.de

BMW

AG,

D-80788

Sonja Ferber, Peter Henrich
M?nchen, Germany (sonja.ferber@bmw.de, peter.henrich@bmw.de)

We sites cars

developed over a to the

a

strategic-planning planning markets.

model horizon. It determines

12-year

assembly, improved Key words:

global and paint shop, the transparency

to BMW's allocation of various optimize as well It includes the supply of materials the investments in...

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