Makenna Ruiz
11/2/15
WGST
Culture of Beauty
With constant exposure of advertisements every day, do we really notice what is actually really being advertised or, or the specific audiences it is directed towards? I personally, don’t, we are so constantly exposed on a daily basis with images of “ideal beauty” and culture norms, that when we see a huge billboard with a slim skinny women with big breasts on it, we think to ourselves this is what we have to look like to be accepted or to be able to be to be pictured on a billboard. I am not saying these women aren’t beautiful, but when most mainstream images push one narrow definition of beauty, and how women should be perceived, it also suggests that women who don’t look like that are not important. …show more content…
Clean ad above, we not only see a women doing the cleaning in the ad but also it states an extremely offensive statement that started a huge controversy. Why that is multiple decades later, women are still considered the primary source of a clean home? Are the children or men not capable of helping out with simple tasks? Myself personally, and my brother and sister, had chores to complete every day when we got home from school. As much as I hated doing chores when I was younger, it did teach me a couple lessons like self-responsibility, and to work as a team to get things done together, rather than just the mom does the cleaning like the media portrays. By showing that only the mother used the advertised products from the example above, it sets the message to be that a woman’s time is less vulnerable the male or children’s time. Or what about single dad’s that don’t have a women to rely on, why are they not praised or advertised for cleaning and taking care of the children? Gender roles have changed, so why that advertising is does not replace the traditional roles with those with ones which are more gender neutral. It is disappointing, that men sometimes don’t get the credit they deserve as well, advertising has failed to reflect the changing roles of men, whether about helping around the household or being a single father. But when men are the main focus of a cleaning, other men often make fun of their masculinity, because helping around the house is not considered to be a part of the strong masculine image. The main message in this example is that men and women are always targeted to portray the ideal image of a man and woman, which really there shouldn’t be an ideal image, everyone should work together and have equal opportunities for