...problem. The problem that is chosen must be the problem that motivates the researcher to address it and support in many perspectives. The good problem statement also can be developing by choosing the topic research which is researchable. This is to make sure that the researcher will not find in the midst of investigating a complex research project. The researcher also should choose a right research topic to make sure that research problems can be the supported by the resources available. 2. Problem statement Body dissatisfaction is the top ranked issue of concern for young people (Mission Australia, 2011). Over the last 30 years, body image issues have rose worldwide and this matters did not only pertain young people but affect people of all ages. This spreading problem is concerning because this issue assign too high value to body image in defining ones self-worth. People who experiencing body dissatisfaction can become obsessively on trying to change their body shape. These practices which don’t usually achieve the desired outcome physically or emotionally, can develop the extreme feelings of disappointment, shame and guilt and, ultimately, increase the...
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...Abstract: This project was based on body image and social media. There are several articles which state that social media plays a huge role in the influence of young adults and the way they see themselves. The reason i did this is to show the impact either being negative or positive on the understandings of body image on young adults and that social media plays a role. The research methods used were primary and secondary as i need existing data as well as gathering new data, both were qualitative research. In this project there was an interview on a school teacher that was taken in consideration. In this report i displayed a survey and interview that was used to gather results on this subject. The survey was given online which was easier for people...
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...2010-060 Literature Review Pressure to be Perfect Media has become an increasingly important aspect of today’s society. People interact with many different forms of media on a daily basis. Because of the frequent usage of media, it is reasonable to assume that it has its effects on people. The topic discussed in this paper is the impact social media has truly had on society. Focusing on the main factors that cause an influence to the general well being of people in modern society, this paper will discuss how the effects of media are determined and explore what is believed to be the two main categories in which media affects today’s society: mental illness and body dissatisfaction. In reviewing the literature on the different effects that media has on society as a whole, ten pieces of literature that discuss the effects that media has on the psychological well being of society will be shown, and that ultimately what is at stake in this conversation is the health of our society. In reviewing the literature regarding the health impacts of social media on society, the authors used in this paper discuss either mental illness or body dissatisfaction. Authors such as Dohyun Ahn, Sheri Bauman, and Sandee LaMotte discuss the mental illnesses in their articles (“Is the Social Use of Media…”, “Associations Among Bullying…”, and “The Health Risks of Cyberbullying…” respectively. The remaining seven authors who focus on body image and how it is influenced by the media can be separated...
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...A Review of Literature of MEDIA’S INFLUENCE ON BODY IMAGE and its AFFECTS Introduction Body image is a central part of mental and physical well-being, and because the mass media are pervasive communicators of social standards, they greatly influence people’s perception by setting unrealistic standards for what is “normal” for body weight and appearance. Thus, reinforcing people to emulate and believe what they see and hear. There is an extensive amount of studies on the effects of media exposure on body dissatisfaction and the experience of negative thoughts and esteem about one’s body, which is linked to a range of physical and mental health problems, including eating disorders and low self-esteem. Body Image: Self-Esteem and Identity Several individual variables predict or influence the relationship between media exposure and body disturbances. Most of the research has been done with women and girls, for whom the “body perfect” ideal is ultra-thin, and whose media models are typically underweight (Tantleff-Dunn, 1999). To determine whether viewing images of thin models influences how women feel about their bodies, there were many studies done using the social comparison framework, finding that women engage in “upward social comparisons,” comparing themselves to the thin models depicted in the media. When women believe that they do not measure up to the models, they feel more negatively about their own weight and body. For example, Lin and...
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...Linking Factors to Childhood Obesity and Interventions: A Literature Review Dontonio Earls Colin University Abstract The prevalence of childhood obesity worldwide has created an immense concern in how to combat the chronic disease; however, researchers have found that there are fundamental risk factors that contribute to childhood obesity. Because of this immense concern, researchers have examined several risk factors that may be linked to the rising number of obesity among children. The literature reviewed has revealed that the contributions of the built environment have played negative role in providing support to children who are obese or overweight. The objective of this research was to examine the negative risk factors that may be correlated with childhood obesity. The results revealed that the effects of childhood obesity have emerged from different phases of life: (a) familial stress, (b) emotional-behavioral stress (c) self-esteem, (d) peer victimization, (e) eating-habits and influences, and (f) physical activities. In addition to examining the fundamental risk factors, interventions have been suggested and discussed in this paper. Keywords: childhood, obesity, parents, schools, physical activity, food, intervention Linking Factors to Childhood Obesity and Intervention: A Literature Review Overview. Today, childhood obesity has become a primary issue for public health worldwide. It has been well documented that over 23 million children in the United...
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...INTRODUCTION This study is conducted to determine the physical image of women portrayed by Filipino beauty commercials. A feministic view of these commercials is applied in trying to show the ideal image they present which influences the decisions and perceptions of women. Specifically, the researchers are defining how it has shaped the outlook of women towards beauty with regards to the physical aspects. The methods used to achieve results were documentary analysis and interviews. Through interviews, the researchers were able to generate information based on perceptions of selected individuals with expertise on feminism and visual communication. The documentary analysis deals with the examination of sample commercials which are part of the research scope. CHAPTER I THE RESEARCH AND ITS BACKGROUND This chapter contains the background of the study with a short introduction of the whole research and the reasons why the researchers chose the topic. It also contains the specific problems of the study as well as the theoretical and conceptual frameworks which were the foundation of the research. The limitations and scope are also provided in this chapter. It also contains the significance of the study to different people affected by the research and the definition of terms as to how they were used in the study. BACKGROUND OF THE STUDY As people tend to watch television, we also tend to encounter the commercials that come along with watching. According to a study conducted...
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...This article is a detailed, academically supported body of work, designed to retort the following questions: How and why are semantically sexualised women used as a perceptive marketing stunt’ and ‘what role does the media play in legitimizing gender discrepancies through framing and cultivation strategies? Coaxed by the issue of female objectification in the mass media, the following research was conducted both practically, and theoretically, to overtly annunciate the social and democratic problems associated with advertised female subordination. The relative research involves a semiotic analysis of two sources, coupled with a survey of 40 candidates of varying ages. Furthermore, theoretical mechanisms of media framing and cultivation have been deconstructed throughout this article to uncover the impact of magnified female subordination on the domestic expectations of children and young adults. Through the collection of data, it was able to be conclusively recognized the impact of objectification on social attitudes. Results had shown the many conceptions concerning the female purpose, these include; a woman’s role as a domestic and sexual slave to her male partner. Through the convergence of data, semiotic analysis and academic theory, it may be meticulously understood how female objectification in the mass media is a social complication in the construction of an egalitarian future. ‘Women’s bodies are predominantly valued for its use to others’ Fredrickson & Roberts 1997 ...
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...BEAUTY IN THE AGE OF MARKETING Bingqing Yin and Susie Pryor Contact person: Susie Pryor Bingqing Yin Assistant Professor Master’s student School of Business School of Business Washburn University Washburn University 1700 S. W. College 1700 S. W. College Topeka, KS 66621 Topeka, KS 66621 Phone: 785-670-1601 Phone: 785-670-1601 Email: susie.pryor@washburn.edu Email: bingqing.yin@washburn.edu Beauty in the Age of Marketing Beauty, it is said, is in the eye of the beholder. It is, accordingly, subjective and presumably both socially and culturally influenced. From a marketer’s perspective, this is a less than useful perspective, for beauty sells. A body of research suggests, for example, that physically attractive models used in advertising produce consumer expectations of accountability, dynamism and trustworthiness; therefore, marketers tend to use these models to enhance and strengthen the appeal of their advertisements and products (Atkin and Block 1983; Kamins and Gupta 1994). Physically attractive people are known to be perceived by consumers as friendly, warm, dominant, sociable, outgoing, responsive, and possessing both self-esteem and intelligence (Adams, 1977; Adams & Read, 1983; Berscheid & Walster, 1974; Bloch & Richins, 1992; Cann, Siegfried, & Pearce, 1981; Dion & Dion ,1987; Goldman & Lewis, 1977). Individuals favor and are favorably disposed towards physically attractive people...
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...Communications) School of Media and Communication Pan-African University 3, Ahmed Onibudo St. Victoria Island Lagos Nigeria 00234 802 300 2328 alextevi@yahoo.com Olutayo Otubanjo, PhD Senior Lecturer (Marketing) Lagos Business School Pan-African University Km 22 Lekki Epe Expressway Ajah, Lagos, Nigeria. 00234 808 608 6816 totubanjo@lbs.edu.ng Electronic copy available at: http://ssrn.com/abstract=2197664 Abstract Purpose: This paper seeks to create an epistemologically grounded understanding of the causes and process of corporate rebranding via the lens of the theory of evolution by natural selection. Approach: A review of the factors that trigger corporate rebranding, as reported in academic literature, is made. Following the review, a case is made for the absence of an epistemologically grounded understanding of why firms rebrand. Consequently, the theory of evolution by natural selection is brought forward as a platform for the development of a new model that explicates the causes and process of corporate rebranding. Findings: A new model anchored on the theory of evolution by natural selection, and a new definition of corporate rebranding is advanced. Essentially, the model offers epistemologically grounded reasons for ascendancy of corporate rebranding in the environment. Limitations: This is a conceptual paper – meaning that the model suggested in this study is yet to be subjected to a serious empirical exercise Originality: The review of literature indicates the absence...
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...bulimia. A brief summary of all the key points has also been provided. Thereafter, some important recommendations regarding research in some key areas involving eating disorders has been provided as well. Keywords: Anorexia, Bulimia, Females, Males, Study, Eating Disorders, Gender, Media Introduction Eating disorders have now become part of the current culture people live in. In fact, the eating disorders tend to affect different people regardless of their genders and socioeconomic classes. There is even an overall prevalence that is estimated to be about five percent among the population. Many people have a desire to become thin since it is an issue that is always being highlighted by the media. Some of the popular sources of media that influence individuals to become thin include movies, television shows, and magazines, among others. It is such a pity that the prevailing culture, and specifically the western culture influences people to lose weight using diet products because of the many diet advertisements. They seem to portray the message that an individual can never be extremely thin or extremely rich. When girls are growing up, they play with dolls that are quite thin, and their body proportions are extremely unachievable. It seems that women deal with weight related issues from a...
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... Danny Lowe, certify that this is an original piece of work. I have acknowledged all sources and citation. No section of this literature review has been plagiarised. Signed: ….......................................................................................................................... ii TABLE OF CONTENTS Abstract List of Illustrations Introduction Methodology Literature Review Chapter 1: Chapter 2: Chapter 3: Historical and Cultural Contexts – Defining the 'Mod' and Youth Cultures in Post WWII Britain Americanisation – Music, Motives and Movement The Signs of Style iv v vi ix xi xi xvii xxi xxii xxiv xxvi xxviii xxix xxxii Interpretative Analysis Photography: Music: Fashion Conclusion Bibliography Appendix iii Abstract The purpose of this research study is to identify the signs of masculinity and European influence that dominated aspects of 'Modernist', or Mod, culture and lifestyle. The Mod is a British subculture which developed in the 1960's. The first stage of this study involves introducing the subcultural theories attributed to the Mod character and the basic roles of masculinity. The second stage introduces a proposed framework used as a methodology in interpreting these signs. A particular reference is the use of Roland Barthes 'Camera Lucida' (Barthes 1982). Following from this, a Literature review will discuss the role of key influences from European and American ideologies that impacted on the style and culture of the...
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...These organizations are responsible for the formulation of national tourism policies. That is, the national tourism administration (NTA) and the national tourism organization (NTO) / destination management organizations (DMOs)(Borzyszkowski, 2005). The firstis a government administration body which is responsible for formulating the tourism policy within the framework of the general economic strategy of the country`s administration (Zawistowska, 1999). The UNWTO (Tourist Images, 1979) introduced the term national tourism administration (NTA) as: “the authorities in the central state administration, or other official organization, in charge of tourism development at the national level”. Another definition specifies the NTA as “a government body that performs the function of a coordinator of the tourism policy of the state” (Tourist promotion,...
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...How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today? Business Research Methods UO5115C Hemis Number: 440759 Degree: Marketing BA (Hons) Seminar Tutor: Kajal Sharma Title How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today? Research Statement The aim of this research is to investigate how women feel about themselves and their body images since Dove’s marketing campaign “Real Beauty”. Women in the media are perceived a certain way and since the marketing campaign have ordinary women changed their opinions on how they see celebrities. Rationale and Research Questions 81% of women in the United States agree that “…the media and advertising set an unrealistic standard of beauty that most women can never achieve”. Body confidence has been a serious issue with women due to how women celebrities look in magazines. Perfect skin, flawless and slim is seen as a way all women are expected to look, but a majority of this is down to airbrushing and advanced computer technology. (2004) Dove created a marketing campaign to show women they can be happy no matter what size they are, and have taught women of all ages that women in the media have an easier access to tools to make them look a certain way, and they should not feel the need to conform to this. For this research, a more in depth analysis of how...
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...may have preceded (vacation, prejudices, media reports, acquaintances, circle of friends, etc.) which barely match a country’s actual...
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...Chapter-1 INTRODUCTION 1.1Background of the Study: Advertising is one of the most important marketing activities in the modern world. Globalization has increased its importance. Advertising is the impersonal method of communicating messages to prospective buyers. It is also the art of persuasion of human minds through a range of communication media. It aims to create positive impressions about a brand, an organization, or an idea. The American Marketing Association defines advertising as ‘any paid form of non-personal presentation of goods, services or ideas for action, openly paid by an identified sponsor’. The advertising is salesmanship in print, voice and visual. The field of advertising is made up of a system of interacting institutions that play their role in creating and executing the advertising process. This study has been carried out study the benefits of using colour identified by a company. In order to study he stated topic Ncell has been chosen. Ncell private limited stands as a privately owned GSM services in telecommunication sector of Nepal with the brand name ‘Mero Mobile’, which was re-branded as Ncell in 12 March 2010. Ncell with a new brand identity including a new brand symbol in the shape of a hitek stone in rich purple colour replaced the brand Mero Mobile with its red and yellow colouring. The stone symbolizes connectivity and connection between people. The purple colour is energizing and inspiring, it reflects the creativity passion and reliability...
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