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Bombardier

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Submitted By danstow
Words 3971
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Bombardier
International Business

Goran Vitic, Tim Subion, Tim Dunkin, Dan
Table of Contents
Introduction 3
Top Two Countries 3
United States 4
United Kingdom 7
Political, Economical & Cultural 8
Political Differences 8
United States: 8
United Kingdom: 10
Economic 11
United States: 11
United Kingdom: 12
Culture 12
United States 12
United Kingdom 12
Overcoming Differences 13
United Kingdom 14
Opportunities 14
America 15
Opportunities 15
Threats 15
Conclusion 16
Executive Summary 16
Works Sited 17

Introduction
Bombardier’s headquarters is located in Montréal, Canada. It is a publically traded company on the Toronto Stock Exchange, traded under BBD. At the end of the fiscal year January 31, 2011, the company had posted revenues of $17.7 billion USD. Bombardier’s goal is to earn worldwide leadership in aerospace and rail transportation. The company’s mission statement successfully depicts the firm.
We are committed to providing superior value and service to our customers and sustained profitability to our shareholders by investing in our people and products. We lead through innovation and outstanding product safety, efficiency and performance. Our standards are high. We define excellence and we deliver .

Bombardier started with inventor and entrepreneur J. Armand Bombardier, founder in 1942 through his invention of the snowmobile. Laurent Beaudoin, the son-in-law took the reins of the company in 1964 after the demise of J. Armand Bombardier. Laurent Beaudoin and his leadership of Bombardier are the reason for the growth and diversification of the company into different modes of transportation. The initial acquisition of Canadair in 1986 was the start of the company towards the company’s current business strategy.
Top Two Countries
Today Bombardier has 59 production

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