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Bond Sales for Sme Clients

In: Business and Management

Submitted By tansawkien
Words 5848
Pages 24
BOND SALES FOR SME CLIENTS An Action Research Study in

Lecturer: Dr. Mirza Manirajah Abdullah
Prepared by Student Name : Tan Saw Kien Student ID : EMBA-R-121525 I/C NO : 700707-07-5174


CONTENTS DESCRIPTION PAGE Executive summary Introduction To Standard Chartered Bank Introduction to Bond Sales & Literature Review Purpose of Study Objective of Study Problem Statement Literature Review Methodlogy Limitation of Study & Data Anaylsis Summary and Conclusions Recommendations page 3 page 4 page 15 page 19 page 21 page 23 page 25 page 27 page 29 page 31 page 32


Executive summary Business research functions to study the internal and external factors that affect profitability and market share for a company. There are several methods used in business research that helps executives to focus the energy of developers, production staff and distribution forces. The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept of "translating purchasing power into demand" is nothing other than this. Therefore, sales "theory and practice" is an aspect of microeconomics and revolves around the response to demand. Nowadays, it is very difficult to find dedicated employees who could be relied on when the going gets tough. It takes an encouraging supervisor to motivate an employee to stay on his/her job position and to do his/her job well. Likewise, it takes a committed worker to persist in his/her job no matter how difficult it may be, as long as he/she is properly motivated and satisfied...

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