...How to Fund a Non-Profit Community Book Festival Team A University of Phoenix COMM /215 Week 5 September 23, 2008 Abstract The University of Phoenix Charity Foundation is a nonprofit organization that promotes literacy and continued learning. A community book festival is both educational and entertaining. The festival will host reading-related exhibitors and food vendors. The festival will include a host of activities and performances. Fund a Nonprofit Community Book Festival The University of Phoenix Charity Foundation (a nonprofit organization) in Greenbelt, Maryland is hosting its first literary event, the goal of which to raise funds to support libraries and literacy programs in Prince George’s County, Maryland. The UOP Charity Foundation Book Festival offers extensive publicity to the community of Greenbelt and the surrounding area. The Book Festival will be at Greenbelt fairgrounds on the first Saturday of November 2008. History Local community leaders support The Greenbelt Book Festival. The foundation will hold the festival at Historic Greenbelt Regional Park, a large, open park, which will be transformed into a village like environment of large, enclosed tents each housing a literary venue. Open Access The Greenbelt Book Festival is a one-day festival that offers programming for all ages with free admission. The University of Phoenix Charity Foundation is committed to the following: providing a positive literacy experience for all ages and family demographics...
Words: 855 - Pages: 4
...Funding a NYC Book Festival Shane Freer Martha Austin COMM 215 February 24, 2013 Elizabeth Hoyle “New York City is the most populated city in the U.S. with well over double the population of the country’s second largest city, Los Angeles” (www.nycedc.com). With a city this large, over 8 million people, there is no wonder that their public schools have a bad reputation. If children had the possibility to read more books in school or in the comfort of their own home than the high school graduation could rise higher than 65.5% in 2011 (Goldman, 2012). Due to the current economic setbacks, it makes it hard for schools, libraries, and families alike to be able to set money aside to purchase new books for children of all ages. Cities, big and small, across the U.S. are always in need of books for their children; nonprofit book festivals always tend to help bring communities together for the hope that it will make a brighter future for New York City and its people that it touches. The key to any successful nonprofit book drive are an abundance of sponsors to help secure funding for a venue, advertising, book donations, and even a possible celebrity appearance to help with national attention. When it comes to a local book festival in New York City it is a good idea to try to get businesses either that are located within the city, or who operate throughout the city involved to help raise the pride of the residents. This tactic will help get other local businesses and people...
Words: 2149 - Pages: 9
...Non-Profit Community Book Fair Alberto Torres COMM 215 December 12, 2011 Dr.Patterson Non-Profit Community Book Fair Due to the recent decline of the economy, creative thinking needs to be used in order to fund a non-profit, community book festival for Chicago, Illinois. According to CNN Health, (2010), about 21 percent of children in the United States will be living below the poverty line in 2010 because of job losses, through declines in real income and other aspects of family economic well-being. These decreasing family economic indicators will likely impact children's abilities in reading and math, and the deterioration which will likely impact their future. Chicago, with a population of nearly three million people, would be an ideal local to hold a non-profit, community book festival, City of Chicago (2010), Creative thinking, therefore, will become increasingly important to provide reading material for those who would otherwise go without. This could be accomplished through several means including a literacy children's fair, incorporating large and small businesses, and engaging diverse cultures in the Chicago area. Chicago is the third largest city in the United States, after New York City and Los Angeles, with an official population of 2,896,016, as of the 2000 US Census. Chicago has been a center for commerce in the United States for most of its modern history. Today Chicago is considered to be a Prime Accountancy, Advertising and Legal Service Centers...
Words: 1254 - Pages: 6
...Case study C1. Oxfam Introduction: Oxfam, name formally adopt in 1965 after is abbreviation of its telegraph address, originally known as Oxford Committee for the Famine Relief. It was created in England in 1942 like many others to help during World War II. After the war Oxfam saw the need to continue helping Europe with famine and the poor, unlike others which cease to operate after the war, latter it also expanded its horizon to the rest of the world. Mission: Oxfam’s programs address the structural causes of poverty and related injustice and work primarily through local accountable organizations, seeking to enhance their effectiveness. We aim to help people directly where local capacity is insufficient or inappropriate for Oxfam’s purposes, and to assist in the development of structures which directly benefit people facing the realities of poverty and injustice Oxfam believes that poverty and powerlessness are avoidable and can be eliminated by human action and political will. The right to a sustainable livelihood, and the right and capacity to participate in societies and make positive changes to people's lives are basic human needs and rights which can be met. Oxfam believes that peace and substantial arms reduction are essential conditions for development and that inequalities can be significantly reduced both between rich and poor nations and within nations. The success of it’s grow was mainly due to many dedicated volunteers and donors who continued...
Words: 1482 - Pages: 6
...New Belgium Brewing: Ethical and Environmental Responsibility1 Although most of the companies frequently cited as examples of ethical and socially responsible firms are large corporations, it is the social responsibility initiatives of small businesses that often have the greatest impact on local communities and neighborhoods. These businesses create jobs and provide goods and services for customers in smaller markets that larger corporations often are not interested in serving. Moreover, they also contribute money, resources, and volunteer time to local causes. Their owners often serve as community and neighborhood leaders, and many choose to apply their skills and some of the fruits of their success to tackling local problems and issues that benefit everyone in the community. Managers and employees become role models for ethical and socially responsible actions. One such small business is the New Belgium Brewing Company, Inc., based in Fort Collins, Colorado. History of the New Belgium Brewing Company The idea for the New Belgium Brewing Company began with a bicycling trip through Belgium. Belgium is arguably the home of some of the world’s finest ales, some of which have been brewed for centuries in that country’s monasteries. As Jeff Lebesch, an American electrical engineer, cruised around that country on his fat-tired mountain bike, he wondered if he could produce such high-quality beers back home in Colorado. After acquiring the special strain of yeast used to brew Belgian-style...
Words: 3564 - Pages: 15
...‘It’s Business, Man!': Unions and ‘Socially Responsible’ Corporations Liza Featherstone ▪ Fall 1999 “How do you feel?” roared Jerry Greenfield, CEO and co-founder of Ben & Jerry’s, the ice cream company that has (in the public imagination, at least) long epitomized corporate social responsibility. He posed this question a few years ago to the audience at the company’s folk music festival, held annually in mansion-packed Newport, Rhode Island. “I feel good!” roared back the Teva-and tie-dye-clad crowd. (Greenfield opens the company’s staff meetings with the same ritualized call and response.) The folk festival—featuring countercultural icons like Joan Baez and accessorized by petitions supporting legislation to “Save the Family Farm”—was vintage Ben & Jerry’s. Greenfield’s performance was designed to assure the festival’s upper-middle-class audience that Ben & Jerry’s, maker of flavors with trippy names like Cherry Garcia, is not a bunch of grim stuffed shirts in a boardroom, but a downright groovy (and ethical) little company. The skeptical observer, however, couldn’t help wondering: what happens if you don’t feel so good? Last year, a group of maintenance employees at the Ben & Jerry’s plant in St. Albans, Vermont, found out. These workers wanted time and a half for work on weekends and for any work that exceeded the standard eight-hour day. Company policy was to pay the federal minimum: time and a half only after forty hours have been worked in a week. (This...
Words: 3293 - Pages: 14
...PUBLIC RELATIONS & EVENTS IN LUXURY Lousi Vuitton CASE STUDY SKEMA BUSINESS SCHOOL LUXURY AND FASHION MANAGEMENT GROUP MEMBERS: Huanping HU Jingcheng LI Mingjun XIE Yuzhu ZHAO Yinghang ZHOU PUBLIC RELATIONS Definition There is not one single generally accepted definition of public relations. Instead, there are many ways to define it. Generally speaking, public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business, government agency, or a nonprofit organization) and the public. Significance/Purpose • Significance: public relations possess deep skills in media relations, market positioning and branding. • Purpose: to help companies deliver clear and unambiguous information to a target audience that matters to them event not sometimes. Composition • Public relations work consists of a variety of activities by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design. (Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.) • Tactics Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Luxury Brand Government relations Food-centric relations IN LUXURY History of Louis Vuitton • • • • In 1854 it was first...
Words: 3658 - Pages: 15
...COPYRIGHT NOTICE © Copyright Insta Research Ltd. All rights reserved. You may not copy, modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, display, or in any way exploit any of the content of this report, in whole or in part, save as hereinafter provided. You may download or copy one copy of the report you have purchased only for your own personal use for academic study purposes only, however, you may not submit this document under your own name for academic assessment. This also applies to any sections we add to the work that you have completed however; it does not apply to sections completed solely by you. The statements contained herein are statements of opinion of the writer only and not the statements of Ivory Research Ltd, its officers, employees or agents. To the fullest extent permissible by law, Ivory Research Ltd hereby excludes liability for the truth or accuracy of any information provided herein, your statutory rights as a customer are not affected. HND BUSINESS FUND RAISING PROJECT 2015 FOR ETHAMES CLIENT UNICEF NEPAL EARTH QUAKE SUPPORT INITIATIVE Ivory Research [Type the company address] Introduction: In order to organise an event to raise funds for UNICEF, supporting the earthquake victims of Nepal, EThames took up the initiative with help of HND business students. The role played by the HND business students is to propose a suitable fund raising event which can aim to raise funds...
Words: 3606 - Pages: 15
...Article I. ------------------------------------------------- Marfa, Texas From Wikipedia, the free encyclopedia Marfa, Texas | City | Presidio County courthouse in Marfa | Location of Marfa in Presidio County, Texas | Marfa, TexasLocation in the United States of America | Coordinates: 30°18′43″N 104°1′29″WCoordinates: 30°18′43″N 104°1′29″W | Country | United States | State | Texas | County | Presidio | Government | • Mayor | Dan Dunlap | Area | • Total | 1.6 sq mi (4.1 km2) | • Land | 1.6 sq mi (4.1 km2) | • Water | 0.0 sq mi (0.0 km2) | Elevation | 4,685 ft (1,428 m) | Population (2010) | • Total | 1,981 | • Density | 1,354.6/sq mi (523.0/km2) | Time zone | Central (CST) (UTC-6) | • Summer (DST) | CDT (UTC-5) | ZIP code | 79843 | Area code | 432 | FIPS code | 48-46620[1] | GNIS feature ID | 1340942[2] | Website | marfacc.com | Marfa is a city in the high desert of the Trans-Pecos in far West Texas, located between the Davis Mountains and Big Bend National Park. It is the county seat of Presidio County, and its population as of the 2010 United States Census was 1,981. The city was founded in the early 1880s as a waterstop; the population increased during World War II, but the growth stalled and reversed somewhat during the late 20th century. Today, Marfa is a tourist destination and a major center for Minimalist art. Attractions include Building 98, the Chinati Foundation, artisan shops, historical architecture...
Words: 3045 - Pages: 13
...Events Management Introduction Recent times have seen events turn into popular vehicles for regeneration of the urban areas and for economic growth and development as well as playing a massive role in reflecting the extensive changes that have taken place in culture and the society (Raj, Walters and Rashid 2008). As a result, the events industry has emerged and grown so large leading to some suggestions that the events management field should become a discipline of its own (Smith 2012). Many countries around the globe have seen growth in their events industries with the industry contributing handsomely to the respective country’s Growth Domestic Product (GDP). An event is a short-term organizational phenomenon that is bounded both in space and time that features in a calendar on a regular basis (Smith 2012). Despite the fact that events are temporary, Hede (2007) asserts that they are overseen by professionals that are well trained and operate in business networks that are very complex. Event managers always take into account the impacts associated with holding an event all through the planning process of the event as well as after the event. The minds of the policy makers and funding organizations are also taxed so as to justify whichever negative externalities and public spending associated with the event (Hede 2007). This paper aims to provide the reader with a detailed evaluation of the current level of understanding of event management and its impacts on the economy, culture...
Words: 2824 - Pages: 12
...Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. Event Marketing The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events: Twenty-first Century Global Event Management, Third Edition by Dr. Joe Goldblatt, CSEP Dictionary of Event Management, Second Edition by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP Corporate Event Project Management by William O’Toole and Phyllis Mikolaitis, CSEP Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle, CAE, CMP Event Risk Management and Safety by Peter E. Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner and Vladimir Rukavina The Complete Guide to Destination Management by Pat Schauman, CMP, CSEP Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. This book is printed on acid-free paper. Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher...
Words: 72488 - Pages: 290
...Online Exercises 1 1. The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members find employment in member firms. Visit the AMA web site athttp://www.marketingpower.com. a. What type of information is available on the AMA web site to assist students in planning their careers and finding jobs? b. If you joined a student chapter of the AMA, what benefits would you receive? c. What marketing mix variable does the AMA's Internet marketing effort best exemplify? 2. The Blue Cross Blue Shield Association of Independent Plans collectively provides insurance coverage for one in four Americans. To communicate with subscribers, potential customers, and others interested in the health-care industry, research and insurance coverage, Blue Cross has now developed a page on the World Wide Web. Explore this site now at http://www.bluecares.com . a. What types of information are available through Blue Cross's web page? b. How does Blue Cross's web page facilitate relationship marketing?c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? Online Exercises 2 1. Internet analysts have praised Sony's web site as one of the best organized and most...
Words: 4016 - Pages: 17
...THE 2015-2016 SHORT TERM STRATEGIC PLAN I. Introduction by the Founder/Chairman and CEO of GTQF Trust II. Executive summary 1.0. Situation analysis 2.0. Strategic plan with –Vision, Mission statement and Statement of Core Values 3.0. GTQF Internal (SWOT) and External (PESTELD) Environment analysis. 4.0. Organization Back Ground 5.0. Strategic Goals and Objectives 6.0. Task and Budget 7.0. Implementation and Control Appendices A. Current member list B. Operational Activities C. List of Accomplishments D. Planning Principals E. GTQF contact details I. INTRODUCTION BY THE GTQF Founder/Chairman and CEO The GTQF strategic plan, 2015-2016 which follows is the result of hard work and many meetings, drafts by the Strategic planning committee, the input and guidance of myself. The process began in 2015 when the Strategic planning Committee formed (Lorato Chalimba, Ndifanji Namacha , MaryAnn Talemba, Reuben Ndovie, Kingsley Mtila, and myself) began to assess our Foundation environment. This committee then issued a report to the Board of Trustees soon after meeting updating the Board on goals and objectives to be accomplished and recommendations for action items needing to be completed. Three Board of Trustees representatives; thus, myself, Blessings Nkhata and Zondwayo Mafuleka were invited to participate, the Executive Committee was proposed by the Chairman to the Board of Trustees and it was introduced by the CEO to the Strategic planning...
Words: 4790 - Pages: 20
...Case Application More Than A Good Story 1. Case Application More Than a Good Story 1. Jake and Rocket a cartoon guy and his cartoon dog, can be found on most of the apparel and other branded products sold by the Life is Good Company. With his perky beret (or other appropriate head gear), Jake has that contended look of being able to enjoy life as it is and finding reasons to be happy right now, and Rocket? Well he is just happy to be along for the ride. And what a ride it‟s been for the two! They‟ve been part of the company growth to over $100 million in revenues. Company co-founders and brothers, Bert and John Jacobs have a personal and Business philosophy much like Jake; simplicity, humor and humility. However both understand that even this philosophy they need to be good managers throughout the organization in order to stay successful. 2. Bert and John designed their first tee shirts in 1989 and sold them door-to- door in college dorms along the East Coast and in Boston where they‟d set up shop using an old card table in locations on one way streets so they could pick up and move quickly if they needed to. They used this simple approach because like many young entrepreneurs, they couldn‟t afford required business licenses. Although they met a lot of wonderful people and heard a lot of good stories during those early years, sales weren‟t that great. As the company legend goes, the brothers “lived on peanut butter and jelly, slept in their beat-up van, and showered when they...
Words: 2373 - Pages: 10
...ACKNOWLEGMENT Starting with name of Allah and its beloved Prophet Hazart Muhammad (P.B.U.H), due to whose mercy and graciousness, I was able to accomplish the internship report as requirements of my BBA (hons) degree. And special thanks to my project Advisor Mam Shafaq Naeem and all facility members of LBS. I am also happy to pay my regards to their Sir Khurram (Branch Manager) who had instead and help me in my report. Lastly I would love to thanks my family members all the support and prayers in every steps. Summary: This internship report grasps the achievement of my particular understanding of banking Environment along with achievement of banking rules. I had begun this internship of mine. From soneri bank private limited Okara Branch. The duration of my internship was six weeks. I was introduced to the basic working of banking along with real life Practice. Soneri bank is the one of the Pakistani private and supportive commercial bank having 234 branches in larger cities of Pakistan. It’s main head office in Karachi on chundrigar Road. Its head Quarters in Lahore. The bank starts its developments in year 1992. Soneri bank limited came in to being on September 28, 1991; the first branch of bank opened in Lahore on April 16, 1992 and also has branch in Karachi on May 09, 1992 & listed on all the stock exchange of Pakistan. To open a customer account like Individual, joint partnerships, private limited are the minor types of accounts. Different certification is...
Words: 6097 - Pages: 25
