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In: Business and Management

Submitted By karloluwa
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InstaBike Shop & Assembly: Online Cyclist Guide to Satisfaction

A Capstone Project presented to the
Department of Information Technology
Faculty of Engineering
Institute of Information and Computing Sciences
University of Santo Tomas

in partial fulfilment of the requirements in the degree of
Bachelor of Science in Information Technology

Azarias, Bernard Ezekiel A.
Dasalla, Jose Paulo D.R.
Espiritu, Karlo Antonio A.
Peralta, Paolo Javier J.
Guevara, Steven Kristian L.

April 2015

Table of Contents
Chapter l......................................................................................................................... 3
Introduction ................................................................................................................. 3
Project Context ........................................................................................................... 4
Purpose and Description ............................................................................................. 5
Objectives ................................................................................................................... 5
Scope and Limitation .................................................................................................. 6
CHAPTER II ................................................................................................................... 8
Traditional Shopping vs Online Shopping ................................................................... 8
Information Gathering/Shopping ................................................................................. 9
Customer Satisfaction ................................................................................................. 9
Customer Service Pyramid ........................................................................................11
Mobile Technologies

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