Premium Essay

Booo

In: Business and Management

Submitted By courto
Words 304
Pages 2
Because the signs and codes within this advertisement interact, even with these suggestive images, the advertisement would not make sense without the text. The text informs the reader that the product is a book. There is no uniformity, however, among the elements within the image: the colors, the product and its placement, the subjects and their positions, or the text. However, despite the lack of uniformity, as Russian linguist Valentin Voloshinov says, “Whenever a sign is present, an ideology is present too.” This advertisement stresses the Machismo ideology of the dominant, mysterious heterosexual male and the beautiful, seductive female. The conventional combination of the two familiar subjects becomes paradigmatic in the sense that the targeted audience, heterosexual males, will fall into the lifestyle because it is a repetitive fallacy presented in various magazines. When first glancing at the advertisement, the male’s position and almost invisible expression caught my attention and made me question what was happening in the advertisement. On second glance, I noticed the male was wearing a suit and the female was in a bathing suit. This made me think of the roles I had seen portrayed in other magazine advertisements, and I could relate them to the society in which I live in and the people around me. The gendered roles in the advertisement manipulate readers into believing specific gendered scripts that are guided by what the advertiser deems valuable. Mediums such as Fashion Magazine and others display similar formats, images, and context in order to persuade the readers to buy into their ideologies, brand, or products. Advertisers display messages that are either obvious or covert but it remains clear that they do more than just sell products; they also sell the meaning behind them. Their goal is to sell an idea and an image as much as a

Similar Documents

Premium Essay

Billie Jean King Accomplishments

...Booo! You're a women you can’t play tennis in the championship in the men's division. Billie Jean King said with determination women’s should have rights to play sports in any division no matter what their gender is and make the same money as the men’s do. The crowd goes quiet, King walks to the tennis court, and faces off a man, she serves the ball, Game Over! Says the referee the winner is Billie Jean King! The crowd goes wild with confusion now everyone started thinking about “If women can really play sports and make the same or more money than men do.” Billie Jean King was an important person in sports and women society, she changed how people looked at women's in sports and daily life, but mostly sports. She was determined to let women...

Words: 1466 - Pages: 6

Premium Essay

Content Analysis of Facebook Data Costa Coffee

...Xavier Institute Of Management, Bhubaneswar | Content Analysis of Facebook Data Costa Coffee | Submitted to Prof. Sandip Anand | By | Rubinderjit Singh Randhawa | U112164 PGDM 2012-14 Marketing Management – III Date: 5th March, 2013 Xavier Institute of Management, Bhubaneswar Contents Introduction 3 Facebook Data for COSTA COFFEE 3 Summary 19 Overall Attitude towards Costa Coffee 19 Key Insights 20 Managerial Action Imperative 20 Introduction Consumers choose brands on basis of following benefits. These benefits may be either positive or negative. They can be further categorized as:- * Functional criteria or M1 e.g. Apple iPhone 5 have smooth finishing, slim (M1 +ve), Apple iPhone 5 aluminum back get scratch marks easily (M1 –ve) * Emotional criteria or M2 e.g. iPhone 5 is a status symbol (M2 +ve) Android users consider iPhone users as isheep (M2 –ve) * Social or M3 e.g. iPhone parts are ISO 14000 certified (environmental) (M3 +ve) iPhone parts are produced in factories where workers are forced to overtime (M3 –ve) Most brands have started using Social Media to reach their customers. These social platforms are also used by customers to provide their appreciation and criticism of the brand. The comments and feedback by the customers reflects their benefits being derived from the brand. By content analysis of the comments and feedbacks, we can classify...

Words: 8671 - Pages: 35

Free Essay

Facebook Comments on Olay

...Melissa Grabel A nightmare! I am 36 years old and cannot control the oil and breakouts! Jo Williams In past years, I enjoyed using your products, but low value coupons or NO coupons for your products make them beyond my finances. Have been using your competitors for a year now, and getting equitable results. Shirley Ferry Kalinosky Almost as light as albaster Dona DeAvera honey with spots of chocolate. Wendy Auscherman Reed Forgot to winterize and paying for it. Ashante Approvalnotneeded Nichols Light brown sugar...silky to the touch..flawless..I use Olay all over my body literally head to toe. Katie Marone very hard to match foundation with Katie Ellen Knowles AMAZING!!!! Julie Witt Lots just say I have 5 kids!!!!!!!! Help my skin! Colette Eaglehouse very dry and very sensitive Rachel Oberle snow white Jesusonly Jesus Oily and blotchy Julia Aznoe Almond Cat Kirk medium honey beige, and dry Lisa Ault Feeling fresh because I use all the products for my face and it makes my face feel younger. Same as the body lotion in the shower. I use it everyday and my skin is softer as when I get out of the shower I use the lotion too! So my skin is very soft! Thank you! :) Michelle Dudlo Gardeakos Can't complain!!! Amanda Owens Snead My son and my daughter both have horrible excema. I started using the oil of olay with shea butter after trying many other body washes that were excema. none of the other products worked. I have even used prescription washes prescribed...

Words: 15190 - Pages: 61

Free Essay

Best (Unfinished and Unedited)

...B-E-S-T (Be with Each Sweatest Time) By: Isn’t it lovely (SimplicityisLovely) Theme songs: * 7-days by Wheesung * Falling in love by Six part invension * I know (instrumental) saxophone * You belong to my heart by Jolina * Saranggateun geo by Brand new day * Captured by Christian and Sitti * Love song for no one by John Mayer * Oppa Nappa by Soshi’s Jessica, Tiffany and Seo Hyun * How do you heal a broken heart by Chris Walker * My Everything by Lee Min ho * Can I have this Dance by Troy and Gabriella Characters: Kaitherine Yancel Torrez Nickolo Alvarez Mico Gomez Sabrina Young Kaith’s Friends: Samantha “Sam” Ricks Dorothea “Dara” Sioson Christina “Tita Chiqui” Torrez (Kaith’s Aunt) Yolando Torrez (Kaith’s Father) Nick’s Friends: Marco Angeles Vince Quizon Other Characters: Miss Theresa Lopez Mr. Geraldo Cruz Mr. Vicente Reyes Louise Chen Kuya Rigs (Torrez’ Family Driver) Other PLEASE DON’T REDISTRIBUTE W/O THE AUTHOR’S PERMISSION OR CLAIM AS YOUR OWN PROLOGUE: There are different definitions of LOVE… kung genius ang tatanungin mo… sasabihin nila Love is an expression… love is a feeling… talagang according sa dictionary… yung mga nakaexperience naman at ineenjoy ang salitang LOVE…sabi nila, love conquers all, love moves in mysterious ways, love makes a lover blind, pero merong mga bitter about sa salitang iyon. Yung iba nga halos isumpa at halos kalimutan na ang ‘LOVE’ sa bokabularyo nila…...

Words: 35672 - Pages: 143

Free Essay

Nbsb

...Prologue Ako nga Pala si Natasha Julie Ann Cameron.. haba ng name ko noh? Ashie for short, apelyedo ko po ang Cameron :DD NBSB ako, dahil naniniwala ako na sagabal lang sa pag-aaral ang mga lalaki,. I hate guys except for my kuya, blame my father he left us without a trail, iniwan niya kami nila mommy, what is LOve? -for me epal, darating kung saka di pa ako handa. well, kahit NBSB ako may mga manliligaw parin ako, hihihi. pero no luck na ata ngayon, kasi dati pa yun na mga manliligaw... nag sawa na sa kakahintay. kaya ayon, wala na, pero okay lang.. **/if you want to read it on your mobile fone copy paste niyo na lang ‘toh sa notepad. :D sa ibang phone nababasa ‘toh as it. I mean as MC word talaga pero yung iba ebook so you need to cpy paste this pa sa notepad and then saka niyo isend sa cp niyo.. kung myphone gamit niyo you’re lucky enough. copy paste mo lang ‘toh sa notepad and send mo sa cp mo. okay na! kung nokia naman gamit mo, N70 na o-open siya as note.. I don’t know sa ibang model….AT! hindi ko na rin poi to na edit TT^TT, so sorry sa mga wrong spelling,wrong grammar.etc. hope u understand. thanks! :*** Chapter 1 "Natasha! bumaba kana dito kakain na" - mommy "coming right up mom"- me pag baba ko, hmm, mas safe ng idescribe na si mommy ang nag handa ng food namin kahit hindi, >:) "good morning Kuya" –me lagi ko siya ginegreet, kahit di niya ako ginegreet. close kami pero di niya lang type mang bati pag umaga. :D 1 year agwat namin, kaya close. "Ashie...

Words: 71306 - Pages: 286

Free Essay

Perahu Kertas

...Undang-undang Republik Indonesia Nomor 19 Tahun 2002 Tentang Hak Cipta Lingkup Hak Cipta Pasal 2: 1. Hak Cipta merupakan hak eksklusif bagi Pencipta atau Pemegang Hak Cipta untuk mengumumkan atau memperbanyak ciptaannya, yang timbul secara otomatis setelah suatu ciptaan dilahirkan tanpa mengurangi pembatasan menurut peraturan perundangan-undangan yang berlaku. Ketentuan Pidana: Pasal 72: 1. Barangsiapa dengan sengaja melanggar dan tanpa hak melakukan perbuatan sebagaimana dimaksud dalam Pasal 2 Ayat (1) atau Pasal 49 Ayat (1) dan Ayat (2) dipidana dengan pidana penjara masing-masing paling singkat 1 (satu) bulan dan/atau denda paling sedikit Rp 1.000.000,00 (satu juta rupiah), atau pidana penjara paling lama 7 (tujuh) tahun dan/atau denda paling banyak Rp 5.000.000.000,00 (lima miliar rupiah). 2. Barangsiapa dengan sengaja menyiarkan, memamerkan, mengedarkan, atau menjual kepada umum suatu ciptaan atau barang hasil pelanggaran hak cipta atau hak terkait sebagai dimaksud pada Ayat (1) dipidana dengan pidana penjara paling lama 5 (lima) tahun dan/atau denda paling banyak Rp 500.000.000,00 (lima ratus juta rupiah). Dee PERAHU KERTAS © 2009, Dee / Dewi Lestari Editor: Hermawan Aksan Proof Reader: Jenny Jusuf Reza Gunawan Desain Sampul: Kebun Angan www.kebun-angan.com Tata Letak Isi: Irevitari Kontak Dee: Jenny Jusuf +62-817 992 8558 Email: j3nnyjusuf@yahoo.com Penerbit: Bentang Pustaka Truedee Pustaka Sejati Jl. Pandega Padma no 19 Jl. Rajawali no 2 Yogyakarta 55824 Bandung...

Words: 89668 - Pages: 359