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Boost

In: Business and Management

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BOOST JUICE FRANCHISEE
The boost juice Company has its own Mission statement: “To become one of the world’s most famous & loved brands!”
To define it Strategic management is the process of formulating and implementing strategies to accomplish long-term goals and sustain competitive advantage. This strategy has various merits, which creates consistent brand image and quality of product. The acquisition growth strategy allows boost to grow faster than normal.in addition it’s a lot easier to finance by the bank.
The franchisee strategy entails a few dangers associated with the model. Having to deal with fierce market competition from established brands and their popularity, managing seasonal inputs and acquiring a failing franchisee may drag the organisation down.
This model also helps leveraging off synergy, from Salsa’s fresh mix grill. This subsidiary of Boost juice has complementary products to support its healthy image. Undoubtedly, the future strategic challenges must tackle problems like changing environments, conjuring a differentiation strategy and competition will always be a challenge coupled with sustainability struggle during off season.

The biggest aspects that boost prides itself in its social responsibility that Boost Juice Bars have taken on is, the commitment to the health and wellbeing of its customers. Providing fresh produce and low calorie alternatives. Also its cups are made of bio degradable materials, reducing recyclable waste.
Boost’s menu is a host to a variety of fruit drinks. It has to maintain variety as it faces strong competition from substitutes like supermarket juices, premium gourmet juices etc.
The core question around which any business revolves, what is the potential for earning. For a potential franchisee it’s essential that it has a pre-established brand name in the market. It is also vital that how much training and...

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