...Boots Case Study Group 9 Section A ArjunSpolia Manish Soni Mayank Gupta Shitij Jain VarunAhooja 3 FOR 2 Allows consumers to combine any three products of their choice(of the same brand) Least expensive item will be given free Expected sales increase to 300% 60% of these customers would not have purchased boots hair care products otherwise Gift With Purchase Product sample given with regular purchase Existing sample products used Cost of sample 93p Expected sales increase to 170% 40% of these customers would not have purchased boots hair care products otherwise ONE PACK COUPON 50p off Conservative Approach Expected sales increase to 150% Customers would be able to redeem coupon during the current visit to the store 50% of these customers would not have purchased boots hair care products otherwise Shampoo I/O Shampoo Brand Max Average Min 3 for 2 GWP GWP On-Pack On-Pack Price Price Price (max) (min) Coupon Coupon (Max) (Min) 2.2 2.5 1.6 1.6 2 2 1.6 1.95 1.95 1.6 1.6 1.75 2 1.6 1.7 1.4 1.6 1.6 1.5 2 1.6 0.41 0.31 0.50 0.50 0.40 0.50 0.50 0.42 0.55 0.37 0.66 0.58 0.58 0.58 0.58 0.47 0.62 0.47 0.47 0.58 0.58 0.23 0.20 0.31 0.31 0.25 0.25 0.31 0.29 0.36 0.31 0.31 0.33 0.25 0.31 Charles Worthington John Freida Nicky Clarke Umberto Giannini Tony & Guy Trevor Sorbie Lee Strafford Conditioner I/O Conditioner Brand Max Average Min 3 for 2 GWP GWP On-Pack On-Pack Price Price Price (max) (min) Coupon Coupon (Max) (Min) 1.70 1.70 1...
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...Overview of adverts 4 5. Segmenting, Targeting and Positioning 5 6. Consumer Buying Behaviour 8 7. Promotion 12 8. Communication strategy 16 9. Price 17 10. Product 18 11. Place 20 12. Critique & Recommendations 22 13. Bibliography 23 14. Appendices 26 1. Executive Summary 2. Terms of reference 3. Industry Information The Cosmetic Toiletry and Perfumery Association annual report (CTPA), (2009) declares ‘Mass toiletries have performed less well with higher growth from units (4.3%) than value (2.5%)’, as seen by the sales figures in Table 1.1. In addition to this Mintel (2010) suggests ‘women spend an average £653.64 a year on beauty products’. Such products include toiletries like cosmetics, fragrances and personal care products as seen in table 1.1. The director of Research at Mintel, Joan Holleran (2009) states "Personal care companies need to focus on value, feel-good benefits and new product innovation to keep shoppers interested" in order to generate sales growth. The distribution channel of the companies within the industry include direct and multiple selling depending on the specific product categories, these include department stores, supermarkets, drugstores and speciality retailers. Further sales are also generated through e-commerce, catalogues, mall kiosks and spa, beauty and hair salons. Table 1.1: CTPA Toiletry sales estimates for December 2008 & 2009 Source: http://www.ctpa.org.uk/download.asp?dl=2014 The core...
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...Fitness, Inc. Milwaukee Adventure Boot Camp Indoor Facility Catherine Andersen 3961 North Stowell Ave. Shorewood, WI 53211 414-416-5873 Executive Summary Milwaukee Adventure Boot Camp (MABC) indoor facility is an exciting new concept in the fitness industry in general and in Milwaukee specifically, one where adults don’t need to struggle to fit exercising into their daily routines and where they can get personalized instruction, effective exercise routines AND nutrition support – all of which support a healthy lifestyle and are promoted by the fitness industry. Adults in the Milwaukee area will no longer need to waste time with the trial and error of trying to figure out an efficient exercise regimen and nutrition plan that works for them in their busy lives as well as one that supports their goals AND works for their families. Milwaukee Adventure Boot Camp incorporates these concepts in a seamlessly integrated way. At the Milwaukee Adventure Boot Camp indoor facility, we will offer non-traditional fitness services in the form of boot camp training; training that most gyms across the...
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...may have user interface that resemble consumer software as well as software around individual data sources, which are designed for use by analysts. There are various steps that can be taken by a company to improve the quality of its marketing intelligence function. These include; train and motivate the sales force, motivate distributors, retailers, and other intermediaries to pass along important intelligence, network externally, set up a customer, advisory panel optimal usage of government data resource, information bought from external supplies and collecting competitive intelligence through online customer feedback. A company’s sales force can be an excellent source of information about the current trends in the market. Hans Hedin (2010) states that it is important for the company to develop team effort and knowledge sharing sessions among the employees to understand the markets and to be able actively contribute more useful information into the system. As “intelligence gatherers the sales force needs to be motivated and properly trained to gather information on customers, competitors, distributors and retailers. This can be done through scheduling regular meetings with sales staff, which can help assess performance as well as the challenges facing staff. A company can increase staff motivation by appointing salespeople to train their peers, taking field trips, choosing an outside consultant to...
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...HELP SHEET 2.11 P1: Describe the recruitment documentation used in a selected organization The desired organisation we shall see regarding this matter is a famous departmental store in bangladesh. Agora is a renouned departmental store which is owned by Rahimafrooz Ltd. Agora founded in 1954 by Late A. C. Abdur Rahim. If agora decides on hiring employees for their many deparmental stores situated accross the whole of bangladesh they have to initially advertise this vacancy. There can be a number of ways to advertise this vacancy, out of the many a few may be via newspaper, posters, website, web adverts and existing employees. Hypothetically if we say the vacancy is for a cashier, in that case the recruitment process would be a lot quicker with a healthy number of curriculum vitae (cv) to choose from. The advert should state the job description and should specify the duties the position holds. It should also state the educational qualification and skills they require in the applicant. After the vacancy has been advertised, interested applicants will send their cv to the given address which will state their name, educational qualification, work experience, career objective and expectation, personal skills, a personal statement etc. on approval of the cv’s the preferred candidates will be notified by the employer for a interview. This is the part were the employer gets to meet up the candidates face to face and have a conversation with them and choose the best fitting...
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...International Views on the Cosmetics Industry: Japan, Saudi Arabia, China, Germany, & the United States of America BMGT454-0101: Global Marketing Professor Fardanesh Spring 2015 Mica Cocco Molly Pinkas Nora Keller Antonia Murray Katie Ta Table of Contents: Introduction Article Summary: Saudi Arabia “Booming KSA Beauty Market Attracts Investors” by Jamadil Akhir & “Saudi Arabia and UAE top world list in consumption of cosmetics” "Route to Market: Saudi Arabia" "Chapter 4: Ughmuri Ahasisaki: Cosmetics and Personal Care Products" by Roni Zirinski Article Summary: Japan “Blueprint for a Cosmetics Empire” by Terrie Lloyd “Exploring International Cosmetics Advertising in Japan” by Bradley Barnes & Maki Yamamoto “Face Time: A Digital Makeover for Japan’s Cosmetics Industry” by Kiyoshi Miura, Ian St-Maurice, Brian Salsberg Article Summary: China Understanding the Chinese Cosmetics Market - Dr. Mark Mobius Investigating the Impact of International Cosmetics in China - Bradley R. Barnes Western cosmetics in the gendered development of consumer culture in China - Barbara Hopkins Article Summary: Germany Trends in the European Cosmetic Market- Tereza Roubalikova Vivness 2015: The place to be for the global natural cosmetics industry Beauty Around The World- Germany - Eternal Voyageur Article Summary: United States of America “FDA official says cosmetics industry is trying to undercut government regulations”...
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...Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2014. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world's stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the MBA program, I tried to expose real life performance of Unilever by preparing this report. To prepare this report I have come across with different information of the Unilever. From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program...
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...RESEARCH FINDINGS (SUPPORTING DOCUMENTS/DETAILS OF EMERGING TREND[S] OF THE IDENTIFIED COUNTRY MARKET) References: http://www.portal.euromonitor.com/portal/analysis/tab TOP FIVE CONSUMER TRENDS Consumers remain optimistic about their financial futures In recent years Latvian consumers have come back from several challenges. As noted in a recent article in the Financial Times, “The Baltic state of Latvia endured a harsh recession following the global financial crisis, with 25% pay cuts in the public sector and an exodus of young workers to friendlier economic climates. However, tough austerity measures meant its economy was one of the first in Europe to bounce back”. Consumer confidence wavered slightly in late 2013 due to uncertainty about transition to the Euro. But the changeover in early 2014 worked relatively well, with little immediate price or inflation rises and, as a result, optimism returned. According to a recent study of consumers and households by the Swedbank Institute of Private Finance, 37% of Latvians believe that there were no significant changes to their family budgets in 2014; 30% believe that their financial situations improved; and 30% believed their financial situations got worse. Compared to 2013 results, Latvians were clearly more optimistic. At the same time, the same study identified consumers’ primary concerns over the coming short term. These included rising electricity costs (cited by 72% of respondents), rising food costs (57% of respondents) and...
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...Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national...
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...AY 2011 COMPARISON OF MARKETING STRATEGIES BETWEEN JAPANESE AND KOREAN COSMETICS COMPANIES IN THAILAND’S MARKET MATHAVEE REUNGSINPINYA Major in Business Administration GRADUATE SCHOOL OF COMMERCE WASEDA UNIVERSITY 35092351-8 C.E. PROF. GROSSBERG PROF. SUGIURA D.E. PROF. FUJITA Table of Contents CHAPTER 1. SECTION 1. SECTION 2. SECTION 3. SECTION 4. CHAPTER 2. SECTION 1. SECTION 2. SECTION 3. INTRODUCTION ................................................................................... 1 INTRODUCTION ............................................................................................ 1 OBJECTIVE OF THE STUDY........................................................................... 3 RESEARCH METHODOLOGY ......................................................................... 3 STRUCTURE OF PAPER ................................................................................. 4 INDUSTRY ANALYSIS .......................................................................... 5 THAILAND’S COSMETIC MARKET ................................................................. 5 JAPANESE COSMETICS IN THAILAND ........................................................... 8 KOREAN COSMETICS IN THAILAND ........................................................... 10 CHAPTER 3. MARKETING STRATEGIES OF MAJOR JAPANESE AND KOREAN COSMETIC COMPANIES ..............................................................................................14 SECTION 1. JAPANESE...
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...HBR AT LARGE Most companies' orientation programs were designed to help new hires hit the ground running. Trilogy's boot camp has a bigger goal: keep the company running. No Ordinary Boot Camp by Noel M.Tichy C ORPORATE BOOT CAMPS. We've all heard about tbem. Many of us have lived through them. In my case, I've even invented a number of them. It's fair to say that, while some achieve their goals better tban others, they're ail pretty mucb the same. They APRIL 2001 typically focus on knowledge transferinforming new hires, for instance, about the company's products and markets and how to access key resources in the organization. The best ones, like those at GE and Ford, do this by having the recruits work on real business problems, where intense teamwork is required to meet tight deadlines (a technique I've described elsewhere as "compressed action learning"). I've studied tbem all. I thought I'd seen it all. But then I saw Trilogy University. It was 1998, and I was traveling around the 63 HBR AT LARGE • No Ordinary Boot Camp country, studying corporate universities as part of a benchmarking research project on action learning. Within days of my arrival, I knew Trilogy University was a breed apart ~ in fact, my definition of best practice shot out to the horizon line. I've spent hundreds of hours since then at TU, documenting its unconventional approach-and its phenomenal results. (It should be stated, by way of...
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...Table of Contents Executive Summary 3 PEST Analysis 3 Financial Analysis 6 Porter’s Five Forces 8 Market Audit-Space 10 Boston Consulting Group( BCG) 13 Segmentation 15 Critical Success Factors 16 Key Problem Identification 17 Marketing Objectives 21 Other Strategies 22 Marketing Budget 24 Monitoring and Control-Balance Score Card 26 Bibliography 28 EXECUTIVE SUMMARY We are the XYZ Group and our aim is to develop a Global Strategic Marketing Plan for three years for Unilever Company.Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement is deduced from the case study and stated to give a clear picture and guide to the global marketing plan for Unilever. The paper will assess the changes taking place in the company’s environment and how...
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...resulted cutting back on many direct market activities such as mass mailing.etc, which would have further accelerated the bad-debt ratio. To cut down on the losses, the company decided to hike the transaction fee levied on retailers by a massive 10 percent. The decision was opposed and the hike was termed as excessive by all retailers and others who opposed this move very seriously. After many discussions, the company had to roll back the fee hike. This retailers and banks all over but Grace lost an opportunity to cut back on its losses. The firm also suffered as it intended to offer some incentives to banks and retailers to push the card over competition. The company wanted the retailers and bankers to prefer it’s own card and expected boots in sales. However, the entire plan failed. If anything, the company gained negative publicity about the whole issue. “If they had hiked the fee, we would have been forced to indirectly promote them. The fee is important for the retailers for the retailers and us alike. But right now, nothing seems to be working night for Grace”, commented a senior executive of a...
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...MQCS Hamad AlAjmi - 1109504 MQCS Hamad AlAjmi - 1109504 VICTORIA’S SECRET VICTORIA’S SECRET Contents Business profile and interview 3 Interview With alshaya CS Officer 3 Victoria's Secret Business description 5 Type of Business 6 Location and Number of Employees 6 Ownership Structure 6 Product and Services 8 Levels of Customer Service 11 Customer Profile 12 External customers of Victoria’s Secret 13 Internal Customers 15 Satisfaction of Customers Five Needs 20 Appropriate Market Research 21 Best seller product 21 Product range information 22 Product information and specifications 23 Delivery, warranty and return or cancelation policy 24 Sample promotional materials 24 Management and Leadership qualities 26 Leadership qualities 26 Management skills 27 Position description of CS manager: 31 Types of customer service training 35 Schedule for training 37 Example of customer service training policies 38 Feedback from customers 42 Survey 43 Managing customer service reports 46 Conclusion 47 Referencing 48 Business profile and interview Interview With alshaya CS Officer 1. What is great customer service in your understanding? You should always smile and greet the customer with good morning sir / mam or which part of the day it is. After that the query should enter the system for any follow up or feedback. Always make sure the customer ends the call as satisfied as possible. 2. How would you handle an...
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...million glasses of the popular stout were sold every day, predominantly in Guinness’s top markets: respectively, the UK, Ireland, Nigeria, the USA and Cameroon. However, the famous dark stout with the white, creamy head was causing some strategic concerns for Diageo. In 1999, for the first time in the 241-year of Guinness, sales fell. In early 2002 Diageo CEO Paul Walsh announced to the group’s concerned shareholders that global volume growth of Guinness was down 4 per cent in the last six months of 2001 and, more alarmingly, sales were also down 4 per cent in its home market, Ireland. How should Diageo address falling sales in the centuries-old brand shrouded in Irish mystique and tradition? The changing face of the Irish beer market The Irish were very fond of beer and even fonder of Guinness. With close to 200 litres per capita drunk each year—the equivalent of one pint per person per day—Ireland ranked top in worldwide per capita beer consumption, ahead of the Czech Republic and Germany. Beer accounted for two-thirds of all alcohol bought in Ireland in 2001. Stout led the way in volume sales and accounted for 40 per cent of all beer value sales. Guinness, first brewed in 1759 in Dublin by Arthur Guinness, enjoyed legendary status in Ireland, a national symbol as respected as the green, white and gold flag. It was by far the most popular alcoholic drink in Ireland, accounting for nearly one of every two pints of beer sold. Its nearest competitors were Budweiser...
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