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The automobile industry is one of the core industries in Indian economy, whose prospect is reflective of the economic resilience of the country. With the Liberalization of the economy, India had become the playground of major global automobile majors. The automobile industry in India is gradually evolving to replicate those of the developed countries. The report focuses on the trends that are emerging in the Industry across segments, namely, passenger cars/multi-utility vehicle, commercial vehicles, two wheelers and Tractors. The qualitative analysis of the various trends reveals that industry offers immense scope even for allied industries and those looking at investing in the automobile Industry. Indian automotive industry has become more competitive in the export market due to its Technological and quality advances, so much so that in quality conscious market as such as Europe and America, Indian automotive industry is emerging as a major player judging by its performance. India today exports engine and Engine parts, Electrical parts, Drive transmission and steering parts, Suspension and braking parts among others.

Automobile industry in India is still in its infancy but growing rapidly. The opportunities in the automobile industry in India are attracting big names with big purse and they are investing vigorously in infrastructure, design and development and Marketing. Automobile industry in India is today poised for the big leap. It contributes 17% of the total indirect taxes collected by the exchequer and is a driver of the product and process technologies, and has become an excellent manufacturing base for the global players because of its- - High machine tools capabilities - Extremely capable component industry - Most of the raw materials are locally produced. - Low cost manufacturing base - Highly skilled manpower. - Special capability in the supplying a large volume of automotive products.

AUTO COMPONENTS: India has gradually become the sourcing hub for auto companies worldwide. Among the companies outsourcing from India are General Motor, Ford, Daimler Chrysler, Hyundai, Fiat, Toyota, Delphi, Navistar, Vista, Cummins and Caterpillar. The auto component sector has posted significant growth of 20% in 2003-04, to achieve a sales turnover of Rs.30, 640 crores (US$6.7 billion)

Indian Automobile Sector - India is the second largest two wheeler manufacturer in the world. - Second largest tractor manufacturer in the world. - Fifth largest commercial manufacturer in the world. - Third largest car market in Asia, surpassing China in the process.

Indian Automobile Industry Performance - Key players in the Industry: 402 - Investments: US $2.3 billion - Output: US $ 4 billion - Exports: US $ 17 million - Employment: 2,50,000 persons

Institutionalization of automobile finance has paved the way to sustain a long – term high growth for the Industry. Automobile finance took off in India in a large way along with many other changes that followed the liberalization policy. Till the early 1990’ finance was generally marred by substantial supply constraint. Availing of auto finance was primarily intended for the taxation purposes. In the recent past things have undergone drastic changes. The past-Asian model of creating purchasing power of the Customers through financing came in vogue. As a consequence, a large number of new financing agencies have come up over the years. Auto finance is available both from the banks as well as from the non-banking finance companies (NBFC’s). These NBFC’s generally have tie-up with the dealers and manufacturers. The booming automobile sector in India can be attributable to the enhanced affordability due available to financing schemes at a reasonably low rate of interest, both for new as well as old cars, from the financial institutions.


Indian Automobile component industry has been making rapid strikes towards achievement of world class quality systems in imbibing ISO 9000/ QS 9000 Quality Systems. Till now 230 companies in ACMA membership have been certified to QS 9000 and 4 companies awarded to ISO 14000.

The industry has been exporting more than 10% of its output for the last few years. In the year 1999-2000, Industry has exported US $ 396 million versus US $ 333 million in the year 1998-99. Principle export items include replacement parts, tractor parts, motor cycle parts, piston rings, gaskets, engine valves, fuel pump nozzles, fuel injection parts, filler & filler elements, radiator gears, leaf strings, brake assemblies and bearings, clutch facing, head lamps, auto bulbs and halogen bulbs, spark plugs and body parts.

India has a good network of manufacturers of auto components and space spread all over the country. These components manufacture all kinds of parts for all Indian vehicles apart from Japanese, German and Continental vehicles. They have the capability to design as per client’s specification or drawing to provide them quality service.


Auto component manufacturers supply to two kinds of buyers i.e., Original Equipment Manufacturers (OEM) and the Replacement Market. At present replacement markets form around 65% of demand. OEM accounts for approximately 25% of demand and exports accounts for the balance 10%. The replacement market structure on the basis of the product life and contribution of replacement sales to total sales.

The replacement industries in India is serviced by 5000 odd Small Scale Industries (SSI) auto component manufacturers and to small extent organized by sector players. The replacement market is also serviced by reconditions, which buy worn out parts, recondition them and then sell at a very low price compared to new product. Sales of auto components are carried out through dealer network of components, authorized vehicles dealers and retailers.

Demand from replacement market generally yields higher margins. But success in the market id depends on the presence of an established brand name and setting up of wide spread distribution network.

Demand from the OEM market is dependent on the demand for new vehicles. This market is characterized by the requirement of high quality tight delivery schedules and lower margins. OEM has also come to realize the importance of vendor development. The OEM market for components has witnessed major structural changes since early 1980s.


The BOSCH Group is a leading global supplier of technology and services. In the areas of Automotive Technology, Industrial Technology, Consumer Goods and Building Technology some 2, 81,000 associates generated sales of 45billion Euros in fiscal 2008. The Bosch Group comprises of Robert Bosch Gmbh and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and services partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing and sales network is the foundation for further growth. Each year, Bosch spends more than three billion Euros for research and development and applies for over 3000 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as ‘Workshop for Precision Mechanics and Electrical Engineering’. The special ownership structure of Robert Bosch Gmbh guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch Gmbh is held by Robert Bosch Stiftung Gmbh, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch Gmbh.

The Bosch slogan ‘Invented for Life’ is part of its long tradition, through which it communicates the group’s core competencies and vision, that include technological leadership, modernity, dynamics, quality and customer orientation.


Bosch has been present in India for more than 80 years – first via a representative office in Calcutta and then from 1951 via its subsidiary Bosch limited (then Motor Industries Company Limited).

Robert Bosch Gmbh holds 70.12 % stake (as on 09.02.09) in Bosch limited. The company is headquartered in Bangalore having its manufacturing facilities at Bangalore, Nashik, Naganathapura, Jaipur and GAO. These plants are TS 16949 and ISO 14001 certified. Bosch limited has its presence across automotive technology, industrial technology, consumer goods and building technology, with employee strength of over 10,000. It manufactures and trades products as diverse as diesel and gasoline fuel injection systems, auto electrical, special purpose machines, packaging machines, electric power tools and security systems. The company recorded a turnover of RS. 4,542 crores in the year 2008.

The company has developed excellent R&D and manufacturing capabilities and a strong customer base. Its market leadership is testimony to the high quality and technology of its products. It also has a strong presence in the Indian automotive service sector. Bosch’s service network spans across 1,000 towns and cities with over 4,000 authorized representatives who ensure widespread availability of both products and services. Bosch is also represented by five other group companies in India. Robert Bosch Engineering and Business Solutions Limited a 100 % subsidiary of Robert Bosch Gmbh, which is present in India since 1998, has emerged as one of the largest Bosch development centers outside Germany. It provides end to end engineering and technology solutions for all the business sectors of automotive technology, industrial technology, consumer goods and building technology. Bosch Rexroth India Limited established in 1974 in India, serves customers through its manufacturing facilities and service centers in Ahmedabad and Bangalore. Bosch Chassis Systems India Limited established in 1982 as Kalian Brakes Limited in India, is amongst the leading manufacturers of brakes in the country. It currently manufactures a range of hydraulic Brake Systems meeting the stringent quality norms of many leading Indian and International vehicle manufacturers. Bosch Automotive Electronics India Private Limited is a 100 % subsidiary of BOSCH Group and is engaged in the manufacture and sale of electronic devices and electronic control units. The company is based at Naganathapura in Bangalore. Bosch Electrical Drives India Private Limited is a joint venture company. It is based near Chennai and manufactures and sells electrical drives for various automotive applications such as window lift drive, wiper system, engine cooling fans etc

In India, the Bosch Group operates through the following - • Bosch Ltd. • Bosch Chassis Systems India Ltd. • Bosch Rexroth India Ltd. • Robert Bosch Engineering and Business Solutions Ltd. • Bosch Automotive Electronics India Private Ltd. • Bosch Electrical Drives India Private Ltd. • MHB Filter India Private Ltd
Board of Directors:

Dr. Albert Hieronimus :Chairman

Bernhard Steinruecke :Director

B. Muthuraman: Director

Renu S. Karnad: Director

Prasad Chandran: Director

Dr. Bernd Bohr: Director

K. Viswanathan: Managing Director

Dr. Manfred Duernholz: Joint Managing Director

Bosch Limited manufactures and trades in all the major business sectors of Bosch. Details below –
Automotive technology Bosch innovations have shaped cars from the start and will keep doing so in future. As the world’s biggest independent automotive supplier, Bosch focuses on innovations to make driving safer, cleaner and economical. Automotive Technology is the largest business segment of Bosch in India, supplying to the local automotive industry, and exporting components overseas. Business divisions: Diesel Systems, Gasoline Systems, Chassis Brakes, Automotive Accessories, Car multimedia, Starters and Generators, Energy and Body Systems, Electrical Drives, Spark Plugs and Glow Plugs.
Industrial technology Bosch Rexroth AG is an expert for all drive, control and motion technologies. The Bosch Packaging Machines division in India brings the global expertise to address the needs of the local confectionary and pharmaceutical industries. The Special Purpose Machines (SPMs) and High Precision Toolings division engineers customized equipment using cutting-edge technologies for industries. Business divisions: Automation technology, Packaging Machines, Special Purpose Machines.
Consumer goods and building technology The Bosch Power Tools division in India is the market leader in the segment, offers a complete range of power tools for construction, woodworking and metalworking industry; cordless tools, accessories and tools for DIY (Do-It-Yourself) enthusiasts as well. The Security Systems division in India is one of the leading security technology players with a comprehensive portfolio.
Engineering and IT Services The Engineering and Information Technology division of Bosch in India is the largest development center of Bosch outside Germany. For over 15 years, it has been the preferred engineering services and solutions partner for the Bosch Group worldwide


CREATING VALUES – SHARING VALUES As a leading technology and services company, we take advantage of our global opportunities worldwide for a strong and meaningful development. Our ambition is to enhance the quality of life with solutions that are both innovative and beneficial. We focus on our core competencies in automotive and industrial technologies as well as in products and services for professional and private use.

We strive for sustained economic success and a leading market position in all that we do. Entrepreneurial freedom and financial independence allow our action to be guided by a long-term perspective. In the spirit of our founder, we particularly demonstrate social and environmental responsibility- wherever we do business.

Our customers choose us for our innovative strength and efficiency, for our reliability and quality of work. Our organization structures, processes and leadership tools are clear and effective, and support the requirements of our various businesses. We act according to common principles. We are strongly determined to jointly achieve the goals we agree upon.

As associates worldwide, we feel a special bond in our values that we live day by day. The diversity of our cultures is a source of additional strength. We experience our task as challenging; we are dedicated to our work, and are proud to be part of BOSCH. .

Quality is our most valued asset Innovation today ensures business tomorrow Customer orientation inspires customers and associates

Be Better

We want continuous improvement We want to be better than our competitors


We offer outstanding products and services worldwide We keep our promises Profit secures our growth



DIESEL SYSTEMS ➢ Common Rail Systems for passenger cars, commercial vehicles and off – high way vehicles.

➢ Axial Distributors Injection Pumps

- Electrically Controlled (VP37)

- Mechanically Controlled (VE)

➢ Multi – cylinder Inline Injection Pumps (PE)

➢ Single – cylinder Injection Pumps (PF)

➢ Injector and Injection Nozzles

➢ Elements

➢ Delivery Valves( DV)

➢ Governors

➢ Injection Timers for PE Pumps

➢ High Pressure Fuel Injection Pipes

➢ Fuel Filters and Water Separators

➢ Sensors for Electrically Controlled Fuel Injection Systems

➢ Glow Equipment :

- 4, 5 and 6 dia metallic glow plugs for Euro II, III and IV engines - Microprocessor based Glow Duration Unit


➢ Electronic Control Unit

➢ Fuel Injectors

➢ Lambda Sensors

➢ Engine Speed Sensors

➢ Camshaft Position Sensors

➢ Temperature Sensors

➢ Knock Sensors

➢ Throttle Position Sensors

➢ Combined Manifold Pressure and Temperature Sensors

➢ Hot Film Air Mass Meter

➢ In tank Fuel Pump Module

➢ Accelerator Pedal Module

➢ Pressure Regulators

➢ Canister Purge Valves

➢ Idle Speed Actuators

➢ Ignition coils

➢ Connectors and other Plastic Parts

➢ CVT Belts


➢ Spark Plugs for 2,3 and 4 wheelers and industrial application

➢ Long life plugs :

- Nickel Yttrium and Twin Electrode


➢ Starter Motors

➢ Generators


➢ Diesel Fuel Injection Components

➢ Gasoline Systems

➢ Alternators

➢ Spark Plugs

➢ Automotive Belts

➢ Glow Plugs

➢ Glow Duration Units

➢ Diesel Filters

➢ Petrol Filters

➢ Lub Oil Filters

➢ Air Filters

➢ Automotive Batteries

➢ Cabin Filters

➢ Inverter Batteries

➢ Horns

➢ Relays

➢ Halogen Bulbs

➢ Fog Lamps

➢ Stop and Tail Lamps

➢ Incandescent Bulbs

➢ Miniature Bulbs

➢ 4 wheeler head lamp assemblies

➢ Brake Fluid

➢ 2/3 wheeler clutch plates and pressure plates

➢ Brake Pads

➢ Miniature Bulbs

➢ Lubricants

➢ Gear Pumps


➢ Thermal Systems

➢ Wiping Systems

➢ Head Units

➢ Speakers

➢ Amplifiers

➢ Subwoofers

➢ Coach – Audio , Video , Public Address and Multichannel systems

➢ Truck – Audio and Video systems

➢ In-car DVD players and LCD Monitors


➢ Fuel Injection Pump Calibration Test Benches( from inline pumps to the common rail testing EPS 815)

➢ Nozzle Tester

➢ Auto Electrical Test Bench ( for starter motors and alternators )

➢ Diagnostic Tool : KTS series

➢ Engine Analyzer : FSA series

➢ Emission Analyzer: BEA series

➢ Chassis Systems Check : Brake , Suspension , wheels (Tyre changer and wheel balancer)

➢ Battery Service Equipment

➢ Wide range of service tools for unit and vehicle repairs

➢ Software / Teach ware

- ESI (tronic) -MSI -K-CD



➢ Special Purpose Metal Cutting / Grinding/ Honing / Lapping / Super Finishing Machines

➢ Semi / Fully Automatic Assembly Machines

➢ Semi / Fully Automatic Inspection and Measuring Equipment

➢ Tools, Gauges and Fixtures

➢ Exhaust Gas Re – circulating Unit (EGR)



➢ Vertical Form Fill and Seal Machines

➢ Dosing Systems – Cup Filler , Auger Filler, Weigher and Pump

➢ Pharmaceutical Packaging Machines

➢ Confectionary Processing and Packaging Machines



➢ Construction Tools

➢ Wood Working Tools

➢ Metal Working Tools

➢ Cordless Tools

➢ Do- It – Yourself Tools

➢ Lawn and Garden Tools

➢ High Pressure Water Jets

➢ Speciality Tools

➢ Pneumatic Tools

➢ High Frequency Tools

➢ Automation Technology

➢ Accessories for all Tools

➢ Fischer Fixing Systems


➢ Fire Detection

➢ Intrusion Detection System

➢ Access Control

➢ CCTV Surveillance

➢ Integrated Security Management

➢ Public Address and Emergency Sound System

➢ Conference, Language Interpretation and Distribution Systems.


The objective of the company is to continuously improve our internal processes, and CIP (Continuous Improvement Process) remains the benchmark for change at Bosch. BeQIK stands for grater sped in everything that we do, and it stands for Quality (Q), Innovation (I) and Customer Orientation (K). This principle will ensure the ability to generate the profits needed to secure our growth and economic success, which themselves are the guarantee of the company’s long-term survival.


➢ 1952:- Establishment of the company as Motor Industries Company Limited

➢ 1953:- Construction of the first factory building at Bangalore

➢ 1954:- Manufacture of Spark plugs, single- cylinder diesel fuel injection pumps and nozzle- holders

➢ 1956:- Manufacture of Multi- cylinder diesel fuel injection pumps

➢ 1972:- Manufacture of nozzles and nozzle- holders at Nashik Plant

➢ 1974:- Production begins at Nashik Plant

➢ 1981:- Manufacture of Special purpose machines and tools

➢ 1986:- Manufacture of VE Distributor pumps

➢ 1989:- Manufacture of hydraulic products

▪ Manufacture of auto electrical

➢ 1990:- Inauguration of Naganathapura Plant

➢ 1991:- MICO become the Bosch Global Development Center for single-cylinder diesel fuel injection pumps ▪ MICO represents Bosch for imported automotive aftermarket products, automotive workshop test equipment and hydraulics and pneumatics

▪ MICO establishes purchase office for Bosch

➢ 1992:- Marketing of automotive accessories

▪ ISO 9001 certification for all the three plants

➢ 1993:- Manufacture of Bosch electric power tools

➢ 1994:- Manufacture of packaging machines

➢ 1995:- MICO becomes the Bosch Global Development Center for a range of multi –cylinder diesel fuel injection pumps

➢ 1996:- Launch of Blaupunkt car audio systems

➢ 1997:- QS 9000 certification for Bangalore, Nashik and Naganathapura Plants

➢ 1998:- Production of 20-millionth single cylinder pump

➢ 1999:- Inauguration of Jaipur Plant manufacture of Blaupunkt car audio systems in India

➢ 2000:- Inauguration of Mico Application Center(MAC)

▪ Bangalore plant adjusted “ ALL- INDIA BEST ESTABLISHMENT” for the 25th time

▪ Manufacture of one- millionth auto electrical unit at Naganathapura Plant

▪ Production of 50,000 VE pumps at Jaipur Plant QS 9000 certification for Jaipur Plant

➢ 2001:- Launch of terra-25 packaging machine

➢ 2002:- Production of 25- millionth single- cylinder pump

▪ Launch of indigenously developed marble and granite cutter

▪ Launch of first Bosch car service outlet

▪ Mico enters into communication, security and imaging business

▪ ISO 9001:2000 certification for industrial equipment, packaging technology and power tools divisions

▪ ISO 14001 ( Environmental Management System) certification for Bangalore Plant

➢ 2003:- Production of 10-millionth inline-A pump

▪ Launch of Bosch Security Systems

▪ TS 16949 certification for all Mico plants

▪ ISO 9001:2000 certification for car multimedia division

▪ Blaupunkt crosses the 10,000 mark of car radios that have been sold since its inception

➢ 2004:- Bosch announces an investment of RS. 1,000 crores in India over the next 4 years

▪ ISO 14001:1996 certification for Environmental Management System for all the plants

▪ Launch of terra 40 packaging machine

▪ Introduction of capsule packaging(to address counterfeit) as an anti-spurious measure for elements, nozzles and delivery valves

▪ Bosch car service network expands to 50 centers launch of ‘ Plena Voice Alarm Systems’ by Bosch security systems for application in emergency evacuation

➢ 2005:- Start of the gasoline system business at MICO

▪ Production of 30 millionth single- cylinder PF pump

▪ First locally applied common rail fitted vehicle launched

➢ 2006:- Launch of Bosch brand at Auto Expo 2006

▪ Inauguration of the common rail pump manufacturing facility at Bangalore

➢ 2007:- Inauguration of the common rail injector manufacturing facility at Nashik

▪ Verna , Goa Plant inaugurated for Bosch packaging technology

▪ Announcement to change company’s name from Motor Industries Company Limited to Bosch Limited .Thus migrating the brand name MICO to BOSCH.

➢ 2008:- Company name changed from Motor Industries Company Limited to BOSCH Limited


The Bosch Values are the foundation upon which the successes of the past were built, and upon which they will build there future. The Values guide the actions and tell them what is important to them and for what they are committed to.


In order to ensure dynamic development of the company and to guarantee long term corporate success, the employees participate in shaping the changes in markets and technologies. By doing so, they provide their customers with innovative solutions and the associates with attractive jobs. They act result focused in order to secure growth and financial independence. With the dividends generated, the Robert Bosch Foundation supports charitable activities.


They accept that their actions must accord with the interests of society. Above all else, they place their products and services in the interest of the safety of people, the economic use of resources, and environment sustainability.


They act on their own initiative, with an entrepreneurial but accountable spirit and demonstrate determination in pursuing the goals.


They inform their associates, business partners, and investors in a timely and open fashion of important developments within the company. This is the best basis for a trustful relationship.


They view mutual fairness as a condition of corporate success when dealing with each other and with the business partners.


They promise only what they can deliver, accept agreements as a binding and respect and observe the law in all the business transactions.

They are aware of the company’s regional and cultural origins and at the same time regard diversity as an asset, as well as a precondition of the global success.



Products Manufactured:- Multi and single cylinder fuel injection pumps, common rail pumps, elements, delivery valves and components for the VE pumps


Products Manufactured:- Classical and euro series of nozzles and injectors, common rail injectors


Products Manufactured:- Starters and alternators for commercial vehicles, spark plugs, glow plugs, engine cooling fan module, regulators, single cylinder pumps, few gasoline products


Products Manufactured:- VE ( mechanical) pumps for domestic market and export purchases


Products Manufactured:- Packaging machines



1) MICO general library

2) MICO technical library


1) Provides recreation to employees and their family members

2) Promote and encourage sports man spirit

❖ PRED: - Performance Review and Employee Development

It is an annual feature of BOSCH where in employee’s Performance is evaluated


Technical Director, Mr. E. LANG, started MICO canteen in 1959. The canteen in Bangalore is a show piece of the factory and one of the best equipped in the country and it can accommodate 1200 persons at a time. An advisory committee on which the employees have an equal representation with the nominee from the management guides the working of the canteen.


Medical center works round the clock and also provide a 24 hours ambulance service. Most of the medicines are dispensed here. The medical also liaisons with important hospitals, labs and senior medical consultants in the city.

During the year 2009 the company received several awards like • April 15, 2009: DHL - CNBC TV18 International Trade Award Bosch won this honor in the category of auto component industry, for doing extremely well in exports through its low-cost solutions. The award recognizes the company’s commitment and innovations that address the needs of the Indian market, and keep Brand India alive.

• Feb. 20, 2009: NDTV Car & Bike Award – ‘Auto component manufacturer of the year 2009’

Bosch was chosen as the best in the auto component industry of India for the year 2009. These awards are considered as benchmarks for auto excellence in India and widely trusted by consumers, manufacturers and auto experts alike. The award recognizes the best in the automobile industry of India.

• Jan. 7, 2009: UTVi Auto car Award Bosch and Mahindra & Mahindra won the ‘Best Innovation of the Year’ UTVi Auto car Award. The award recognizes Bosch innovation start/stop system which contributes to fuel efficiency at a very reasonable cost. The Mahindra Bolero Micro Hybrid is the first vehicle in India to integrate this technology in their new car.
During the year 2008 the company received several awards like:- • June 21, 2008: Business Standard Award ‘Star MNC of the year’ Bosch was noted for its cutting edge technologies, especially for designing and delivering low cost high quality fuel injection system and for pioneering the common rail system in India.

• Jan. 10, 2008: NDTV Car & Bike Award - 'Car Technology of the year' Bosch not only setup the common rail injector and pump manufacturing projects in record time, but also pioneered the new application of Common Rail in low cost car segment. This is a revolutionary leap achieved by Bosch in India, which is the pioneer of Common Rail technology in the rest of the world as well.
During the year 2007 the company received several awards like:-

• Jan, 12, 2007: NDTV Profit Car & Bike Award 2007 – ‘Automotive Technology of the year'

Audited by PricewaterhouseCoopers, these awards honored the best in the Indian automotive industry for their handiwork in calendar year 2006. Bosch was presented with the award for its application of ABS / ESP technology.

• Jan. 4, 2007: CNBC-TV18 Auto car Auto Award – ‘Auto Component manufacturer of the year’ Bosch Limited was chosen for the mark that it has made both in the domestic and international markets with its superior technology and products. These awards seek to reward exemplary performance in the industry in 2006 based on a comprehensive set of attributes including design, technology, value, product experience and so on. The selection process truly reflects the choices and sentiments of all stakeholders and justifies their stature as benchmarks in auto excellence.
During the year 2006 the company received several awards like:-

• Aug.17, 2006: Dun & Bradstreet American Express Corporate Award - ‘Top Indian company in the Auto Components sector’

The award recognizes the twin virtues of size and growth in the organizations of corporate India, from a derived list of top 500 companies in the country. Bosch Limited was selected as the best amongst the top 10 auto component manufacturers in India.

• Aug. 10, 2006: EEPC Award – ‘Star Performer for outstanding export performance’ The Engineering Export Promotion Council (EEPC) conferred the 'Star Performer' for outstanding export performance in the large enterprises category on Bosch Ltd, which garnered a total export figure of Rs .423 crores in 2005, almost twice as high as Rs. 193 crores in 2001.

• Jan. 12, 2006: NDTV Profit Car India Award – ‘Safety & Technology Award’ Bosch was presented with this award for its pioneering work on the new age direct injection diesel fueling systems, with notable emphasis in the range of common rail diesels. Also taken into account was the persistent focus on unit injector systems which are entering the scene in the high profile high aspiration D-segment cars. The jury considered not just the technology but its bearing on safety, and the benefits it brought to automotive users as well as the potential it has for India.
During the year 2005 the company received several awards like:- • Jan. 8, 2005: Overdrive–Auto Monitor Award – ‘Auto component manufacturer of the year’ Recognized for innovations in technology and the scale and size of manufacturing capabilities, the award also commemorated the customer satisfaction earned by Bosch over the years, performance, quality and diverse range of products.

This Annual Award is the “Oscar” for the automobile industry in India and recognizes the “best” in the industry in association with reputed industry bodies like CII, SIAM & ACMA.

MAJOR BOSCH CUSTOMERS:- • Ashok Leyland • Eicher Tractors • Bajaj Tempo • Escorts • Hindustan Motors • HMT • Kirloskar oil engines • Mahindra and Mahindra • Maruti udyog • Premier Automobiles • Simpson • Swaraj Mazda • Telco

Organization chart


The purchasing organization of Bosch Limited seeks a close and long-term relationship with suppliers, in order to jointly achieve an optimal quality and efficiency level. The following major material fields are covered: Steels, castings, forgings, turned and machined parts, sintered components, fasteners, springs, bearings, assemblies, sub-assemblies, packing materials, logistic services and capital goods.

Divisions Due to Bosch’s wide-ranging product mix and requirement for variety of Components the purchasing organization is divided into

A] Corporate Logistics and Purchase Corporate Logistics and Purchase (CLP) fulfills corporate requirements, by Bundling and sourcing common materials such as raw materials, standard Components, capital goods etc, across all Bosch Ltd locations. CLP also finalizes the logistics contracts.

B] Corporate Logistics and Purchase Responsibilities 1. Raw materials

2. Logistics contracts and Customs Clearance

3. Capital goods and equipment

4. Trade goods

C] Plant Purchase Departments

1. Plant specific materials are sourced by the concerned Plant

2. Logistics and Purchase (PLP) departments.

D] Plant Purchase Departments' Responsibilities

1. Plant specific parts

2. Machined components

3. Mechanical subassemblies,

4. Capital goods

Purchasing Guidelines The function of industrial purchasing is undergoing a drastic change. Bosch has developed the purchasing guidelines to accomplish this challenge. “Customer Satisfaction: Our purchasing targets are driven by customer satisfaction and customer requirements. We work in cross-functional teams to receive the best value, which is a combination of function, delivery and cost. Quality is first in this process.

Quality: We in purchasing are responsible for supplier quality. We are striving for zero-defects in purchased goods and services. We work closely together with other departments to accomplish zero-defects.

Supplier Development: We need innovative and high performing suppliers for goods and services. We have an open and fair long-term relationship with our suppliers. We respect our suppliers as independent entrepreneurs. We actively develop our suppliers towards world-class suppliers.

Fairness and Openness: We make purchasing decisions unbiased only based on facts and known criteria. We utilize mutually agreed upon criteria and processes within RB to select suppliers, to reach our targets and to evaluate supplier performance.

Environmental Responsibility: Environmental issues are important to us. We consider them in our purchasing decisions regarding recycling and waste production, in packaging and in transportation.”


At BOSCH safety has always been given a place over riding importance. Thus, they do because they recognize that human lives and limbs should be protected. In their modernization program they kept environmental protection and safety at the work place as two important objectives. BOSCH has initiated a safety training program. BOSCH has made commitment to provide safety machinery, equipment, methods, operations, tools and environment to achieve an integrated safety system in all areas of activities.

The Safety Department looks after the entire safety activities like fire works of the company.

Engineers And safety officers usually render safety in industry. They look upon prevention of accidents basically as an engineering problem to be tackled through proper beginning of mechanical safety devices.

Safety aspects have been regulated internally since the 1930s. now, Bosch has a comprehensive set of norms in place which standardizes safety environment protection and fire protection worldwide. We see to it that the standards remain manageable and that the sections have enough space for individual solutions too. The regional coordinators are involved in the formulation of standards. Our experience with the implementation of environmental and safety management systems are positive in every aspect. The achievements in avoiding environmental contamination and work accidents are proof to this.

Safety workplace is of utmost importance to Bosch. The company’s initiatives towards providing a safe and accident-free work place have won many accolades. Recently Nashik plant was awarded Greentech Safety Silver Award for year 2009 by the Greentech Foundation, New Delhi, for its outstanding contribution in workplace safety.


The finance department at BOSCH located at the main administration office which looks after the planning and controlling of the finance of all the plants, sales houses and offices. BOSCH is cash rich. Hence, the major challenges lie in investment of surplus funds. BOSCH thus went for buyback of shares twice for this reason. The financial accounts are taken care at both the corporate levels as well as at the plant level. Each plant has its own financial system. The commercial head, i.e., the joint managing director takes care of the finance at the plant level.

SFA – Sales Houses Accounting CTG – Corporate Accounting CFN – Corporate Finance (investment, treasury, trusts, bank transaction etc) CDN – Direct taxes CEC – customs, Central Excise, Sales tax & so on ICA – Internal Audit CPR – personnel Related Issues At the plant level, a plan is made, where the actual cash flow is calculated for the coming month & a fair estimate for the next two months is given to the corporate. Each plant has to account for its transactions. One major function of the PAC is costing. In BOSCH even the current assets are also depreciated. The budgeting process is done for the next 3 years. The coming year is called as the plan period. While the next two years after that is called as the forecast period. Today the major responsibility for BOSCH is at the plant level. Its major function is to identify the problems at the plant level.


1. To provide funds wherever and whenever they are required.

2. To arrange for optimal stopgap finance for overcoming temporary

shortfalls through banking arrangements.

3. To minimize ‘float’ loss involved in the collection of money from

customer and to minimize bank charges involved.

4. To minimize the idle funds by active deployment of surplus funds.

5. To reduce working capital cycle through innovative financing thus increasing variable cost.


Requirement of funds (immediate)

1. To pay suppliers 2. To pay employees 3. To pay taxes, duties etc 4. To pay for services like power, telephone etc

Significant Accounting Policies
a) Accounting basis and convention The Accounts have been prepared to comply in all materials aspects with GAAP in India, Accounting Standards issued by the Institute off chartered Accountants of India and the relevant provisions of the companies Act 1956.
b) Revenue Sale of goods is recognised on dispatch of goods to customers and is recorded net of trade discounts. Interest on investment and deposits is recognised on a time proportion basis. Dividend income is accounted for when it is declared. Income from services is recognised on rendering of services based on agreements/ arrangements with the concerned parties.
c) Fixed Assets Fixed assets are stated at cost of acquisition or construction less depreciation.
d) Investments Current investments are stated at lower of costs and net realizable value. Long term Investments are stated at cost. A provision for diminution, if any, is made to recognise a decline, other than temporary, in the value of long term investments. Premium paid on acquisition of government bonds is amortised over residual period of such bonds.
e) Depreciation Depreciation on fixed assets is provided using the Written down value method based on the useful life as estimated by the management.
f) Inventories Inventories are valued at lower cost and realized value. Cost is ascertained on weighted average basis. In case on WIP and finished goods, appropriate overheads are included. Obsolete/slow moving inventories are adequately provided for.
g) Retirement benefits The Company has various schemes of retirement benefits such as provident, superannuation and gratuity funds duly recognized by Income-Tax authorities. The company’s contributions to these funds are charged to the P/L account.
h) Research & Development R & D costs (other than cost of fixed assets acquired) are charged as expenses in the year in which they are incurred.
i) Foreign currency transactions Transactions in foreign currencies are recorded at exchange rates prevailing on the respective dates of the relevant transactions. Exchange gains or losses are recognized in the P/L account, except for exchange differences on translation of foreign currency liabilities contracted for acquisition of fixed assets, which are adjusted to the cost of the relevant assets.

j) Leases Assets acquired under finance leases are capitalized at the lower of the fair value of the leased assets at the inception of the lease term and the present value of minimum lease payments. Lease payments are apportioned between the finance charge and the reduction of the outstanding liability.
k) Income Tax
i) Current Taxation:- Provision is made for income tax annually based on the tax liability computed after considering tax allowances and exemptions. ii) Deferred Taxation:- Deferred Income Tax is provided, on all timing differences at the Balance Sheet date between the tax bases of assts and liability and their carrying amounts for financial reporting purposes. The carrying amounts of deferred tax assets is reviewed at each Balance Sheet date and reduced to the extent that it is no longer probable that sufficient taxable profit will be available to allow all or part of the deferred tax asset to be utilized.


|Category |No. of Members |No. of shares held |% to the Capital |
|Robert Bosch GmbH |2 |2,23,49,420 |70.123 |
|Public Financial Institutions |11 |42,62,195 |13.372 |
|Foreign Institutional Investors |47 |16,23,295 |5.093 |
|Mutual Funds |28 |68,2496 |2.142 |
|Nationalized Banks |10 |9,176 |0.029 |
|Bodies Corporate |622 |3,80,372 | 1.193 |
|Foreign Nationals/NRIs/ OCBs |448 |73,848 |0.231 |
|Public |18,793 |24,90,914 |7.817 |
|Total |19,961 |3,187,1716 |100.000 |

(Share holding pattern as on 09/02/2009)


The marketing department at Bosch Ltd is headed by the sales and
Automotive after market division (SAA) and sales original equipment (SOE). Status in market It has a strong after sales network spanning across 1000 towns and cities in India with over 4,000 authorized representations which ensure widespread availability of both products and after-sales services.. Bosch Ltd has four sales houses in the four metros.


The Functions of the Marketing Department:- • Obtaining orders • Attending tenders and sending the quotations • Arrangement for production • Arrangement for dispatch • Forecasting of sales • Preparation of Sales Plan • Preparation of Price list

Distribution Network in India


The Automotive Aftermarket Division at Bosch Limited, India is based in Bangalore and is responsible for all aftermarket operations in India and SAARC countries. The Division has over 5000 outlets in India, spread across 1000 cities and towns, catering to 12000 part numbers, to ensure widespread availability of products and after sales services. The product range in the Automotive Aftermarket in India is the largest under one brand, which finds extensive applications in 2 & 3 wheelers, Cars, MUVs, LCVs, HCVs, Buses, Tractors, Railways, Off-road applications and stationary engines. The Division also manages 1024 Bosch Service Workshop Centers and more than 200 Bosch Car Service outlets in India. These centers provide highest quality of customer service and solutions to the vehicle owners. There are 16 Bosch Training Centers in India which offers training to customers, on both technical and commercial aspects. The products marketed by the AA Division include Diesel fuel injection pumps and spares, Glow plugs, Filters, Gasoline systems and components, Starter Motors, Alternators, Belts, Spark plugs, Batteries, Horns, Bulbs and headlamp assemblies, 2 & 3 wheeler clutch plates, Brake pads and brake fluid, Wiper blades, Lubricants, Gear pumps. The range of diagnostic products includes Diesel Fuel injection Test benches, auto electrical test bench, KTS engine diagnostic equipments, nozzle testers, battery testers and chargers, tyre changers, wheel balancers, test lanes, air conditioning equipments etc

Dealers Location in Karnataka

[pic] - Main Distributor (FIE) [pic] - Blaupunkt Main Distributors


BOSCH has sophisticated information systems and communications infrastructure to support its global business needs in a timely and cost effective manner.

Leveraging on its company wide electronic communication and extensive intranet information repository, it is resolutely making the culture shift from “Knowledge is power” to know sharing is power.”

The major focus areas are enterprise resource planning (ERP) enhancement, internet based electronic data interchange with trading partners and use of key performance measures and MIS for business advantage.


BOSCH plants are located at four places Bangalore, Naganathapura, Nashik, Jaipur, AND goa. Production at BOSCH is divided in to four departments:- • Process planning • MAterial procurement • Qality control • SHOP PRODUCTION

Planning, Purchasing Indirect Material (PPI) This department is headed by Mathews Mammen. PPI is responsible for planning, inventory control, procurement, vendor development, price negotiation and stores management of indirect materials.

Major Indirect Materials

| |Cutting tools, Jigs/fixtures, tools holder, gauges, cutting oils, coolants, lapping |
| |paste, gases like nitrogen, oxygen, cleaning media like SBP spirit, special trays |
| | |
|Production | |
| | |
|Machine maintenance |Electrical & mechanical spares, instrument spares, lubricating oils |
| | |
| | |
|RMB, SPM manufacturer & Tool manufacturer |Imported parts for machine building & tool manufacture standard parts |
| | |
|Automobile repairs |Vehicle spares |
| | |
|Offices |Stationery materials, furnishing materials |
| | |
|Medical |All medicines, instruments, etc., |
| | |
|Welfare |Uniforms, shoes, aprons, raincoats, etc., |
| | |
|Safety |Hand gloves, goggles, ear plugs, hand creams, etc., |

Material Planning Group

There are two groups viz., PPI-1 & PPI-2 for Material Planning and one group PPI-3 for Vendor establishment and Price Finalization and one group PPI-4 for Stores and Tool Cribs Management.

Products Manufactured at Bangalore Plant (Shop Production) • Diesel fuel injection equipment • Spark plugs • Fuel injection pumps • Single cylinder & Multi cylinder • Governors, Injection timers and feed pumps delivery valves • Industrial equipment SPM, Deburring machines • Inspection Automates assembly techniques • Packaging machines

Organization Structure of Production Dept [pic]
Bosch Production System (BPS) The Bosch Production System (BPS) is a new initiative for change at Bosch According to the guiding principles of BeQIK.The focal point of BPS is the Prevention of waste in production and all of its associated business processes. 1. Overproduction 2. Waiting time 3. Transport 4. Waste in the production process itself 5. Storage 6. Non-value-added movement 7. Faults and rework The Bosch Production System (BPS) is used worldwide to improve quality, delivery performance and the cost of our products by actively seeking the participation of employees with the aim of a sustained increase in value contribution. With the implementation of the BPS, standardize


Bosch Ltd is acknowledged as the pioneer and leader in Diesel Fuel Injection technology and Spark Plugs in India. These places on it, the global
Responsibility of developing certain products like
Single Cylinder Pumps, Multi-Cylinder Pumps and
Mechanical Distributor Pumps for the entire Bosch

R&D is involved in:

• Design and development of new products from concept to manufacturing • Manufacture and Testing of proto samples • Reliability testing • Product quality improvements and rationalization • Technical co-ordination with other manufacturing locations, in respect of quality and warranty. The company has spent 469 million in the year 2000 towards Research & Development. Partnering the country’s major engine manufactures its engineers Work constantly on the design and development of fuel-efficient injection Systems, with reduced smoke levels, for existing and new machines. BOSCH R&D spread over an area of approximately 10,000 sqm. Including the Application Center has over 250 qualified and experienced engineers and technicians and facilities/ infrastructure to cater to the needs of automotive industry. Bosch Limited works in tandem with the automotive industry to develop products to Match specific needs.

Specific areas in which R&D is carried out:- ▪ Fuel Injection Equipment: Diesel - Efforts are being made to upgrade inline pumps(PE) for higher injection pressure capability, which will also help in meeting next level of emission norms.

▪ Gasoline Systems - Smart use of sensors/actuators with optimized performance contributed for development of low price fuel efficient vehicles. - Cost effective system solutions with value motronics ECU (lean SW structures)

▪ Auto Electrical - Development of start/stop system and reinforced starter motors which saves up to 10% fuel. - Development of high efficiency generators which reduces fuel consumption by 1-2% - Development of intelligent regulators on generators which will help in regeneration of power and hence reduce fuel consumption in vehicles.

▪ Spark Plugs - Spark Plugs with extra long thread reach for GDI engines. - Development of smaller size spark plugs than existing “U” type spark plugs.

▪ Glow Equipment - Developing a Glow Plug with new tip profile (05/04.5mm) for the first time. - Developing an alternative material for round nut and tube to reduce the cost of the plug.

EXPENDITURE ON R&D:- (Rs. Million)
|a) Capital |389 |
|b) Revenue |837 |
|c) Total |1226 |
|d) Total R&D expenditure as a % of total turnover |2.7% |


The Sales Department looks after the two types of sales activities i.e. OE sales and Aftermarket sales

-OE sales means selling the products directly to the companies
Eg: - Products like fuel injection pump; single-cylinder injection pumps (PF), injector and injection nozzles etc.

-After market sales means selling the products through the dealers Eg:- Products like spark plugs, horns, bulbs, cleaning machines, relays, lambda sensors, CVT belts, elements, glow plugs, automotive belts etc.

The plant witnessed a slow and steady growth in the beginning, but raced faster after adding new products and production capacities in the course of time. Year 2003 witnessed an unprecedented boom in the Indian automobile industry, driven by spectacular growth in the commercial vehicles and passenger car segments. This development positively impacted the OE sales of company. The showed commendable performance in the automotive aftermarket as well as in the non-traditional business segments such as power tools, security systems, packaging machines and industrial equipment which supported the company to achieve an all time high turnover and profit. Thus the overall business of the company showed significant improvement supported by substantial increase in the net sales, successful cost reduction measures, lower capital expenditure for traditional products and higher productivity of assets. The company which grew 14% in the first three quarters witnessed a contraction of nearly 16% in the 4th quarter. The company posted net sales of Rs 416 million in 2008, registering a growth of 6.1% over 2007.

In the automotive technology sector the diesel business de-grew by 1.1% affected by the slowdown in commercial vehicles starter and generator business grew by 11.7% and the Gasoline business by 55% albeit with a low base.

The automotive after market business continued its strong performance posting a growth of more than 19.3% to achieve a landmark sales turnover of more than Rs 10,000 million. Among the non automotive businesses, the packaging technology grew by 12.7% whereas the power tools and security systems business grew by 27.7% respectively.

BOSCH SALES AND MARKETING SYSTEM(BSS) The Bosch Sales and Marketing System starts from the requirements made of sales and marketing by the market. The defined goal of BSS is to achieve “Sales Excellence”.


HUMAN RESOURCE MANAGEMENT – AN OVERVIEW Human Resource Management is a philosophy of People Management based on the belief that Human Resources are uniquely important to sustained business success. An organization gains competitive advantage by using its people effectively, drawing on their expertise and ingenuity to meet clearly defined objective. HRM aims at recruiting capable, flexible and committed people, managing and rewarding their performance and developing key competencies.

HRM is concerned with the effective and efficient use of the organization’s Human Resources. Any organization needs human resources to run their operations. Hence, they need to attract and hire the best employees possible. One of the functions of Human Resource Management Department is to attract potential employees. Having attracted potential employees, they need to be able to choose the best of these applicants. After having hired employees, they need to train them if they are to function effectively. Furthermore, to ensure that the employees continue to function effectively, they need to be motivated with a good compensation.


• To develop a talent pool with the competence to take the challenges of the present and future. • To facilitate improvements in quality and quantity of individual and provide a congenial work environment.

Strategic Objectives Of HR Department ⇨ To shift from a supply side role to a pro-active role. ⇨ To align all HRM activities towards cost containment and Performance Management across the organization.


1. Consolidate competency of HRM personnel
2. Improve HRM perspective of the business and the different functions by building closer rapport with other functions
3. Improve constancy support on "Human Issues" in department organization building
4. Develop achievement oriented culture




HR Functions

|HRM |Corporate HR Administration of M&SS |
| |Management development & Training |
| |Compensation & Benefits |
| |Career Plan, Succession Plan, Job Rotation |
| |Human Resource Information System |
| |Selection and Recruitment |
| |HR Policies and Procedures |
| |HR administration of MA |
|HRM -1 |Training & Development programmes |
| |Training database on HRIS from PRED inputs |
| |Internal / External Training Audits |
| |Management development Centre |
| |Education Expenses, Subscription to Professional Institutions, Project Trainees, |
| |Magazine Subscription |
| | |
|HRM -2 |Compensation & Benefits Administration |
| |HR Policies and procedures, HRIS |
| |Deputation to RB(MA) , Company Loans |
| |Career Plan , Job Rotation , Succession Plan |
| |CGT Scheme |
| | |
|HRM -3 |Selection & Recruitment, up gradations |
| |MT/TGT/ET Schèmes administration |

| |HRM -1 |
|HRM -11 |Co-ordination with faculty and participants |
| |Internal / External Correspondence, Maintenance of training records , Project |
| |Trainees |
| | |
|HRM -12 |Administration & Upkeep of Seminar Hall , Resources for Programmes |
| | |
| |HRM -2 |
|HRM -21 |Annual Compensation review, HRIS |
| |Compensation & Benefits Administration |
| |Salary Fitments |
| |Career Plan, Job Rotation, Succession Plan |
| |HR page on Intranet |
| |HR reports / studies (Employee Satisfaction Surveys etc.) |
| |CGT Scheme administration |
| | |
|HRM – 22 |Deputation to RB and return (MA), Assistance to MA, International Summer Trainees , |
| |Club Membership |
| |Assistance in Compensation & Benefits Administration |
| |Company Housing , Transit Houses |
| |Organization Charts / Circulars, WOM Co-ordinator |
| |Service Certificates, Retirements |
| | |
|HRM -23 |Appointment Letters , Trial confirmations, Trainees Absorption, HRIS Updating, |
| |Payroll Input, Joining/Separation/Clearance formalities |
| |Nominations to Gratuity / Super annuation Fund / Accident Benefits, Hospitalization |
| |Insurance/ Medical Expenses Reimbursement coverage |
| | |
|HRM -24 |Company Loans , Housing Loan Interest Subsidy |
| |Medical benefits to retired employees |
| | |
| |HRM – 3 |
|HRM -31 |Selection & Recruitment, Placement, Up gradation, Trial placement , transfers, |
| |Induction – L Range |
| |MT administration |
| | |
|HRM -32 |Selection & Recruitment, Placement, Up gradation, Trial placement , transfers, |
| |Induction – LF and LK Ranges |
| |TGT/ET/Other trainees administration |
| |Documentation / Statistics / Reports |

HR Policies in BOSCH


0. Annual Master Health Check-up 1. Hospitalization Insurance 2. Manipal Hospital Scheme 3. Medical Reimbursement Scheme

House Related

4. Furniture Guidelines 5. Refundable House Deposit 6. Minor / Assets Maintenance


7. Educational Reimbursement Scheme 8. Policy on German Language Course 9. Policy on External Training for MICO M&SS Employees 10. Membership to Professional Institutions 11. Policy on Business Magazine Subscription


12. Consumer Durable Loan Guidelines 13. Housing Loan Guidelines 14. Vehicle Loan Guidelines

Other Benefits

15. Telephone Guidelines 16. Holiday Homes 17. Timeshare Holidays 18. Vehicle Expense Reimbursement 19. Death Relief Scheme

Miscellaneous 20. Rules & Regulations of Service & Conduct 21. PRED 22. Leave Rules 23. Transfer Rules 24. Reimbursement of Conveyance Expenses



❖ The Company has value for money products ❖ The Company is well established in the Asian market and the distribution network is good ❖ The Company has got maximum market share ❖ The Company is running a well computerized Information technology in action ❖ The Products of the company are of high quality ❖ The accident rates are low ❖ The organization has excellent brand image


❖ In new markets the brands of the Company is unknown ❖ There are many union related problems in the organization ❖ The prices of the products are slightly higher than others due to high overhead expenses ❖ The Company proposes inadequate advertising ❖ The organization is unable to curb reconditioned markets


❖ The Company has a huge potential in the aftermarket segment ❖ The Company has several opportunities in putting up their business in Australia and New Zealand ❖ Use of IT enable growth opportunities and be at a competitive advantage to other manufacturers ❖ They can enhance after sales service package for 2 wheelers


❖ There are many Cheaper Chinese and Korean brands ❖ The Company is losing its brand equity ❖ As more brands are entering into the market there is increase in competition ❖ The organization has fear of slow down in the automobile industry


❖ Company maintains customer base which is sustained through their core competence and quality policy ❖ Company is growing year to year profitably ❖ There is a good employer employee relationship and a conductive industrial climate ❖ All Plants are TS16949 and ISO 14001 certified ❖ The company is committed to good corporate Governance practices aimed at increasing value for on state holders ❖ The company and the employees contribute for relief measures in times of natural calamity affecting section of the society ❖ Measures on safety and health are undertaken


• The training programme should be well planed and executed in order to ensure a greater efficiency of the employees in the performance of their task economically and effectively • Materials department should impose penalty to the render in case of delay in the delivery of the materials • Planning department should plan the production plan as per the availability of the men, materials and machine • The work should be equally distributed among the employees so that individual is not over burdened • The training programme will be highly fruitful only when the employees receive feedback on their improvement after training , Therefore the management should provide feedback to the employees on their performance after successful completion of the training programme • The company should take necessary steps to increase the automotive business so that their will be equal balance in the automotive and non – automotive business • The R&D activities should be carried out in other areas other than fuel injection equipment , gasoline systems , auto electrical etc.


BOSCH LIMITED is a leading global supplier of technology and services. It has its presence across automotive technology , industrial technology , consumer goods and building technology .

The BOCSH slogan ‘ Invented For Life ‘ is part of its long tradition , through which it communicates the Group’s core competencies and vision , that include technological leadership , modernity , dynamics , quality and consumer orientation. The slogan has being used worldwide in the languages of the given countries .

BOSCH as an origin includes all the departments which is working effectively and efficiently which results in the overall growth of the company . With all its products and services , BOSCH enhances the quality of life by providing solutions which are both innovative and beneficial .

The company has developed excellent R&D and manufacturing capabilities and strong customer base . Its market leadership is testimony to the high quality and technology of its products . The relationship between the employees and the management is cordial .

Financial Management by I.M.Pandey, ninth edition, vikas publication
Human Resource Management by Ashwathappa , eigth edition, Himalaya Publication
Production Management by Ashwathappa, first edition Himalaya Publication

























Regional Manager

Regional Manager West

Regional Manager South

Area Managers

Area Managers


Regional Manager East

Territory Executives
(Specific Area)


Territory Executives
(Specific Area)

Territory Executives
(Specific Area)

Territory Executives
(Specific Area)


SELF AUDIT: This is where we are today

HR Initiatives

OBJECTIVES: This is where we want to be





Marketing Department

Finance Department

Purchase Department

Personnel Department

DGM Marketing

Finance Manager

Material Manager

Product Department

Personal Manager

Production Manager

Marketing Manager

Project Manager


Assistant Manager


Assistant Manager


Assistant Manager

Junior officer

Junior officer

Dispatch Manager

Junior Manager

Staff member

Staff member

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...To: Professor John Swassy From: Rashid Vanoni Date: February 21 Black & Decker and Bosch The U.S Market for Power Tools The power tools industry in United States generates approximately $8.6 billion in boost growth and profit margin. The U.S. power tools industry is dominated by these major companies: Black & Decker that posses 9.3% market share.,  China’s TTI, Bosch., DeWalt and Craftsman . Thanks to all largest home centers these manufactures dominated the model of supply structure of this power tool market. Power tools as drills, saws, routers, and lathes with motor attachment that helps to reduce the work charge that are difficult to perform if you are using your hands. Black & Decker and Craftsman are the most popular brands among equipment owners, Black & Decker report 72% owning Sears Craftman brand. Far Away we can position Dewalt in the list owning 32%. Bosch increase in the year 2007 their global sales, but the company stated that the power tool sales fell in United States all of this due to the economic crisis. Bosch still the cordless strongest seller in this division. In the United States mostly 64 % of the people own some power tool equipment. These people share certain characteristics. The males are the ones that possess the mayor roll in the market of power tools corresponding to them the 68 % , by age between 35-64 posses 68% , race 70% corresponding white people and with a household income above $50K which is the 72% of......

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...        5HLQLJHQ IHUWLJ LQ  6WG $ % &   5HVHW  VHF                en Table of contents Intensive zone . . . . . . . . . . . . . . . . . . High gloss drying . . . . . . . . . . . . . . . Energy Save . . . . . . . . . . . . . . . . . . . Washing the dishes . . . . . . . . . . . . . . . Programme data . . . . . . . . . . . . . . . . Aqua sensor . . . . . . . . . . . . . . . . . . . Zeolith drying . . . . . . . . . . . . . . . . . . . Switching on the appliance . . . . . . . . Remaining running time display . . . . Display window . . . . . . . . . . . . . . . . . Timer programming . . . . . . . . . . . . . . End of programme . . . . . . . . . . . . . . Automatic switch off / interior light . . Switching off the appliance . . . . . . . . Interrupting the programme . . . . . . . . Terminating the programme . . . . . . . Changing the programme . . . . . . . . . Intensive drying . . . . . . . . . . . . . . . . . Maintenance and care . . . . . . . . . . . . . Overall condition of the machine . . . . Special salt and rinse aid . . . . . . . . . Filters . . . . . . . . . . . . . . . . . . . . . . . . . Spray arms . . . . . . . . . . . . . . . . . . . . Troubleshooting . . . . . . . . . . . . . . . . . . Waste water pump . . . . . . . . . . . . . . . ... when the appliance is switched on ... changing settings . . . . . . . . . . . . . . ... on the appliance . . . . . . . . . . . . . . ... during the......

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