...Bottled Water Market Penetration Name Institution Bottled Water Market Penetration Introduction The demand for bottles water has grown tremendously owing to its increased popularity. The industry has been growing at an average rate of 20% per year (Gleick, 2010, p. 15). Demand has grown over 500% in the last decade and a half. In the United States there is a demand of 79 liters of bottles water per person in a year, which has resulted in the sale of up to 30 billion in the sale of the product (Gleick, 2010, p. 17). This has been driven by increased population and the decreased quality of water supplies from the public mains. People have feared for their health and thus have opted for bottles water that is more purified and fresh. The consumption of bottled water in the United States fell in 2008 to 30 billion bottles compared to 2007 (Clarke et al, 2009, p. 28). Bottles water faces stiff competition from other beverages such as sodas. It is thus important that companies to reposition the product in order to get back to the positive growth trend. Repositioned Target Market The market for bottled water is quite large as water is a commodity that is essential to life. Bottled water may face competition from soft drinks and supplies from local authorities. Manufacturers of the product (bottled water) have used various methods in segmenting the market and obtaining potential targets. For instance, coca cola the manufacturer of Dasani, and Nestle have targeted...
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...simplicity and ease of disposable bottled water has become the “norm” for most Americans. This generation has become increasingly dependent on the plastic pollutant. Each bottle purchased does not just relieve our thirst, but affects our planet too. Back in 2008 Nestlé Canada released an ad stating that bottled water “is the most environmentally responsible consumer product in the world.” My question is, exactly how is destroying our planet to make a product that will be disposed of within 10 minutes of purchasing it environmentally responsible? Due to consumer demand in the US, 17 million barrels of oil are used to make the bottles that house the same water that comes flowing out of your tap at home. To put this into perspective 17 million barrels is capable of fuelling 1.3 million cars for one year. Another way to look at it is by envisioning that the same bottle you are drinking out of is filled a quarter of the way with oil. Now that mental image you thought of is how much oil was needed for that single bottle. And if that weren’t bad enough, the pollution involved in shipping this product around the planet has greatly contributed to our worldwide crisis! Does this really make sense? Not only is it the product leaving a huge ecological footprint in production but also in the end of its life cycle. As a global effort, society does a very poor job at preforming the basics of recycling. In which case it leaves about five in every six bottles sitting in landfills where they sit,...
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...Water Bottle Survey We chose to create a survey for water bottles. We wanted to know what types of bottles were bought by people and what kinds would sell the best. I sent out links to my friends, parents and my brother posted it to his Snapchat. Fifteen people took the the entire survey. The survey results usually had a few popular options, but some were a bit random. We looked at the geographical segmentation in Ashland Oregon. This was done by asking questions such as what top is used for their water bottle and what they fill it with. This is will help us see what is the most popular water bottle styles in Ashland Oregon. According to the survey 9 people often use a reusable water while 3 people never do. This shows that many people do...
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...The Water Bottle Industry Markets Water is something that anyone around the world could get from the tap for free, but now it is all the rage for the beverage industry. Bottled water has become the industry's fastest growing segment, both in volume and profits. Due to the consumer's needs and wants for a healthier lifestyle, the beverage industry provides a necessary product to the consumers, which is bottled water. Water is essential and with the demand to participate in a healthy lifestyle, the water industry will be successfully profitable. The market size for this industry has been growing and will continue to grow in a rapid pace. Over the past ten years, bottled water has moved from being the preserve of a relatively small market into the U.S. mainstream, with sales of about $7.5 billion, and that's only for water in bottles of 1.5 liters or less (Durr). According to the International Bottle Water Association, Americans spend $5.6 billion in 2000 on bottled water. By 2005, Americans will consume 7.2 billion gallons of bottled water, up from about 5 billion gallons in 2000, the association reported. A factor that will continue to drive the bottled water market is foremost the desire to live a healthy lifestyle. Which leads to the concerns of contaminants found in the tap water. People will pay high prices for water, just to be ensured that it is safe to drink the water that they purchased. Drinking lots of water also prevents dehydration. According to the Bottled...
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...What’s in My Water Bottle? A Question of Environmental Estrogens Janna R. McLean Colorado State University Christy Copeland Keisha Davis Gulad Abdi Lucretia Biery Biology 1308 Professor Childress What’s In My Water Bottle? A Question of Environmental Estrogens The overall topic of Janna R. Mclean’s case study “What’s In My Water Bottle?” revolves around the question of whether or not chemicals used to make plastic containers are a health hazard to humans. A particular focus is placed on whether the chemical ingredient in polycarbonate and polysulfone plastic called Bisphenol A, BPA abbreviated, act as estrogen and effect estrogen levels. Research is continually being conducted since possibly harmful BPA is found in almost 90% of plastic containers ( ). Although many shelved plastic products are labeled BPA-Free, plastic containers still run the risk of leaking harmful BPA into drinking water and food when BPA is broken down by exposure to heat ( ). Research has not yet proven how BPA is harmful; That is to say, definitive results have not shown whether BPA directly causes cancer, or if BPA is a catalyst for cancer cell replication. Regardless of how BPA is harmful, the possibility of poisonous contamination to all plastic exposed products poses a threat to human health and has resulted in case studies like Mclean’s “What’s in My Water Bottle?” Mclean’s case study addresses multiple experiments that are conducted to determine how much BPA is in certain plastics, and...
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...body is made up of about sixty-five percent water, so why do students have restrictions on what water bottles are acceptable to have during school? Gallatin High School has implemented a water bottle policy, which states that students must have a store bought water bottle and nothing else, not even a clear reusable water bottle. This policy causes many high schoolers to decrease the amount of water the they drink throughout the day and school year. The average student does not drink enough water to begin with, but when the stipulations of the water bottle policy are added, they drink even less. Begging the question, why are limits put on the type of water bottle we are allowed to have at school, especially if water makes up over half of the human body? The water bottle policy is understandable from an administrator’s standpoint, but causes multiple students to stop taking care of themselves because they refrain from drinking water. The policy, as I understand it, is that we are not allowed to bring our own reuseable water bottles during school because of past issues, mainly students drinking Powerade, soda, or tea during class. One student even brought alcohol to school in a water bottle. Therefore, the administration put in place a policy to theoretically...
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...Water Bottle Deposits a Plus Danielle L. Tippett Baker College of Owosso Water Bottle Deposits a Plus To walk down the streets today, nearly everyone passing by is carrying a water bottle in which they purchased at the store. It seems that the amount of water being sold by stores is increasing. Where are these water bottles being disposed of is the question. Too many of these water bottles are not being disposed of properly since the majority of these are consumed by people away from home (Lockhart,para.3). They are put into trash cans or thrown on the ground as litter. If there was a bottle deposit required on all water bottles purchased then people would be more conscious of their disposal techniques putting a stop to waste created by consuming water. All water bottles need to have a deposit which can be set by each state’s legislature to help reduce landfill waste and littering. One of the many great benefits of having a water bottle deposit is that it will help to control littering on the streets and beaches which in turn is affecting the environment. When there is litter floating along the beach shores a person might not feel so apt to swimming while on their vacation. The empty water bottles that line the streets will make certain neighborhoods less desirable thus bringing down homeowners property values. The local landfills are increasing in size with all the extra water bottles being carelessly thrown into trash cans. It is estimated that about 500,000 water and...
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...Benefits of Hot Water Bottles Do you remember when your mum used to place a hot water bottle in the middle of your bed ready for bedtime? Bet, like many, a hot water bottle is not amongst the must-have items in homes nowadays and if that is the case then why not? Hot water bottles are not just for warming bedsheets on a cold winter’s night, they have so many more benefits. Period Pains Most women will agree that the worst part of being a woman is the period pains they suffer every month – some worse than others. Those in the know, thanks to mothers, aunts, grandmothers, reach for a hot water bottle and hug it tight. The warmth from the hot water bottle acts in the same way as placing a hot flannel on a painful part of our bodies. Both help to take away the pain and discomfort. Backache Back pain can be particularly painful and for regular suffers adding some heat to the afflicting areas brings some much needed relief. The heat from a hot water bottle stimulates the blood flow and encourages the healing nutrients in our body to gather around the affected area of the back. Toothache For those who have ever had a toothache know the pain can be excruciating and trying to find something that will alleviate some of the pain makes the situation worse. Adding some heat to the cheek will help bring some relieve, but don’t go putting a red hot water bottle straight onto your face. If possible, try using one that is covered or wrap the hot water bottle in a pillowcase...
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...High School wish to apply for a $1,610.40 WBPSF Imagination Grant to fund the purchase of a new Elkay water bottle filling station for the West Bend High Schools. We have deemed this improvement necessary as an instrument to promote healthy habits while also providing convenience and efficiency. The locations of the current water bottle filling stations are on opposite sides of the school, exclusively on the first floor, which poses an inconvenience for students and faculty while on the second floor. A new water bottle filler will also promote sustainability and student health through a decreased use of plastic bottles, a filtering system to purify the drinking water, and a gauge to illustrate just how much plastic waste the West Bend High Schools will be avoiding. The benefit and necessity of this grant surrounds sustainability, convenience, and efficiency, all ideas that we hope to promote throughout our school....
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...What could possibly the worst invention of mankind be? Many would possibly say the guillotine and even maybe the snuggie. But due to the amount of advertisement and or learning in schools these inventions are almost branded into our mind.The real silent killer of our time would be the plastic water bottle. Every day walking into a school or out shopping you see people drinking water out of a plastic bottle that they just spent $1.50 on instead of a water fountain that is just a few extra feet of walking. Plastic water bottles cause many harms to the world. Even though they are recyclable many drinkers won't take the time to find a recycling bin and instead throw it away. Each year about 24 billion bottles ends up in the landfills. These bottles...
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...Map the Supply Chain Paper My significant other and I recently decided to watch a documentary that changed our outlook on an item everyone uses every day, plastics, specifically plastic bottles or bags. In the Pacific Ocean there is a place called the plastic island. This place is a generalized area near midway where the currents drag plastic bottles and other plastic items into. It’s a lull in the middle of the ocean where they all collect. Tons of plastic, from bottles to bags to buoys and computer monitors that are plastic float to this area and are collected onto the beach and piled up. They affect the wildlife, and kill coral reefs. Plastic bottles are one of the most widely used items today to make up all our soda bottles, water bottles and other consumables and we end up using them quick and throwing them away only to pollute the environment. I will map out each step in the supply chain of the water bottle industry. The first stage where all plastics come from is petroleum, though there are other options available the basic form of making plastics comes from petroleum, this is drilled out of the ground mostly from oil platforms in the ocean. At this point all the oil that is pumped out is stored on the platform or piped across the sea floor to a holding tank. The oil is unrefined petroleum oil that can be used for a multitude of products though it needs to be refined and impurities taken out to make it into those products. The next stage of...
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...Sourcing issues and opportunities: Anchoring on the sustainability goals of Coca-Cola, they are currently transitioning into using sustainable bottles that are 100% recyclable. In the design of these packages, they constantly strive at reducing the impact of their production on the environment. Over the past two years, this improvement has resulted in an estimated cost-savings of approximately $180 million. They have trimmed the weight of their 20-ounce PET plastic bottle by about 25%, lowered their 12-ounce aluminum can by about 30% and lightened the 8-ounce bottle by about 50%. In sourcing for the right materials in the production of one of their latest breakthrough technologies of Coca-Cola, the company encountered various issues. PlantBottle is the first ever-recyclable PET plastic beverage bottle initially made partially from plants in 2009. It differs from the traditional PET bottle because of the material used in making the bottle. The traditional PET plastic is manufactured by using fossil fuels, like petroleum while the PlantBottle is made using about 30% of plants. They both deliver the same performance e.g. shelf life, recyclability, weight and appearance but PlantBottle reduces the carbon footprints. In sourcing for the right materials in the production of PlantBottle, Coca-Cola encountered various issues. Interesting the biggest carbon cost of PlantBottle isn’t in the transportation of the materials but in the raw materials used in production. Raw materials:...
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...ovenlike interior. Throat dry, you reach for the water bottle that’s been sitting in the cup holder all day. It’s warm. But at least it’s water, right? Water,yes, water potentially spiked with chemicals that migrated out of the plastic — chemicals that aren’t good for your health. Today I’m going to introduce you to BPA, reasons they are considered dangerous and how to avoid the risks. BPA (Bisphenol-A) is a mass produced chemical used in the manufacture of plastics 2.3 Billion tonnes every year by FDA (Food & Drug Administration of USA). It is found in plastic food and drink packaging, such as baby bottles and sports bottles, and as a liner in canned food and drinks and storage containers (drinking water bottles, polysterene). European Food Safety Authority (EFSA) has reported that exposure to the chemical Bisphenol-A (BPA) could damage health, particularly among vulnerable groups such as babies and pregnant women.Bisphenol-A (BPA) is the chemical in plastic which can mimic the action of natural human hormones (Female hormone). These foreign hormones can upset normal hormonal balance, stimulate the growth and development of reproductive tumors (breast, uterine, prostate), impair fertility (in males- lower sperm count), and disrupt pregnancy. Worse, many can cross the placenta to affect the fetus and get into breast milk. REDUCE buying plastic made food container. Switch to a stainless steel or glass refillable water bottle for personal use. Avoid heating food in plastic...
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...Running head: Waters Bottling Company – Marketing Mix Waters Bottling Company – Marketing Mix Jeri D. Tout Argosy University Abstract The marketing mix and strategy of the Waters Bottling Company to include their strengths, weaknesses, opportunities, and threats as well as the product, price, place and promotion. The mission statement is “to serve you by bringing you water, pure and simple.” Waters Bottling Company – Marketing Mix Section 1 – The Environment (Module 1) · Introduction to Marketing o The Marketing Mix · Product: Mineral rich pure mountain water bottled in glass bottles. Reason for bottling water into glass bottles is it is eco-friendly and eliminates toxins from leaching into the water. There is no after taste, therefore, the ‘pure’ in pure mountain water remains true. According to the website BeCause Water (2014), before plastic, glass was used to store and ship materials. The trade-off for using glass is its breakability ( Possible name of brand is “WaterBlue,” to keep in touch with the president’s desire to incorporate the Blues musical style, then slightly tint the glass blue. · Place: Since the company is well-funded, distribution of the product should be nationwide and possibly sign a contract with a national retailer to promote. Biggest competitor would be with other bottling companies that sell water in glass bottles versus plastic such as San Pellegrino water which is sold at multiple retailers. · Price:...
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...BASICS Fill the Glass Bottles with water by using the left-trigger on a source of water. If you need to make potions somewhere that is not near water you'll want to use the Cauldron, multiple Buckets and carry a large stack of Glass Bottles. Take the Buckets and fill them with water. Empty the Bucket into the Cauldron and then fill the Glass Bottles with water to make Water Bottles. Note that each Cauldron full of water can fill three Glass Bottles. Also note that Water Bottles do not stack. Now go to the Brewing Stand and use it to bring up the brewing interface. Place up to three Water Bottles in the slots at the bottom then place the Primary Ingredient in the slot in the top. Once the brewing is complete, you can drop in another ingredient to further alter or enhance the potion such as adding Gunpowder to turn a Potion into a Splash Potion. Tip: Always try to use three Glass Bottles at a time when brewing. Only a single Primary Ingredient can be used to create three potions so it is very inefficient to create only one potion at a time unless you are in a pinch. Potions are brewed in stages and the first potion you'll need to brew before you can get to the more interesting ones is the Awkward Potion. The primary ingredient for this is a Nether Wart. You can then add additional ingredients to the Awkward Potion such as Sugar or a Ghast Tear to create a useful potion. Creating a potion by starting with any other ingredient results in either Mundane or Thick Potions...
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