...Supply Chain Management Workshop Series: Milk Run Delivery Nowadays, Supply Chain Management becomes a concern of many companies to success their improvement as there are several waste coming from these chains. By reducing all waste in these chains, company will get more benefit. These benefits are speed and responsiveness to customers, reducing inventories, reducing costs, improving customer satisfaction, and also Supply Chain as a competitive weapon. Supply chains that want to grow and continue to improve must adopt lean. Lean is a cooperative process for survival and for success. Lean concepts require an attitude of continuous improvement with a bias for action. A lean supply chain is proactive and plans for the unexpected by positioning all resources for effectiveness. Downturns in demand can be addressed without layoffs or significant productivity losses. A lean supply chain is one that produces just what and how much is needed, when it is needed, and where it is needed. Gaining visibility into your transportation operations all the way from raw materials vendors to your end customers will open the door for communication, process development, and management skills that can be leveraged in other areas like inventory management and procurement. A bonus is that many of the more advanced supply chain visibility tools gaining rapid acceptance in the marketplace are either part of a suite of applications that combines Warehouse Management System (WMS) and Transportation Management...
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...Bottled Water: A Closer Look Lisa Nardone English Composition 112 Professor Tara Ciccarone August 25, 2011 People purchase bottled water as a healthier alternative than tap water. Convenience is another reason for purchasing bottled water. This convenience may come with repercussions. There are debatable issues that arise regarding bottled water such as possible health risks and the environmental impact on many levels. Many companies are going green, yet it may not be enough. Many purchase for better tasting water, although recent taste tests have concluded it may be a case of mind over matter. A solution could possibly be switching to filtered water. The convenient and presumed tasty bottled water people crave may come at the cost of negative effects on consumer’s physical health and the environment. Bottled water may provide a convenient and healthy alternative in many cases. In the case that the local tap water systems may be contaminated. If tap water is unavailable due to travel or system difficulties bottled water could be a great convenient back up. Some may argue having bottled water on hand helps people of all ages stay hydrated. The one event that bottle water is a savoir is natural disaster. During natural disasters such as hurricanes, tornados or tsunami’s local systems are usually shut down. People could also lose the availability to running water since homes may have been destroyed. A great example according to “Nursing Standard” is...
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...Chapter 1 THE PROBLEM AND ITS SETTING Background of the Study People are becoming more health conscious these days and many believe that bottled water is a healthier alternative to tap water (Petty, S. et. al. 2010). Water is a very important resource. Some people are now switching to bottled water because they feel it’s a healthier alternative to other beverages, as well as being a convenient source of water or tap water. People thought that drinking bottled water is safer and cleaner than tap water, bottled water Industry has been under scrutiny for a variety of issues but bottled water still proves that they are the beneficial resource in certain situations. Nowadays, people are more concern to their financial, health and environment due to the negative impacts bottled water. Globally, particularly in U.S. and Canada, bottled water is regulated as a food. Meaning it does not have to be tested as frequently for bacteria and chemical contaminated as city water does. Also, studies shows that some micro-organisms tend to grow more frequently in bottled water than they do in tap water (Petty, S. et. al 2010). According to the study of Gleick (2010), the author states that some people are afraid that the water that comes out to their tap will harm them and it also states that the fear of tap water could come from the bottled water advertisers inadvertently suggest that tap water has a lower quality compare to bottled. Also, Foote, M (2011) states that according to the Natural...
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...Abstract This study attempts to shed some light on the truth as to the differences between bottled and tap water w whether people prefer bottled water due to its assumed health benefits. Whether there are health benefits truly associated with consuming bottled water instead of tap water is yet to be truly determined because expert opinions continue to suggest that “bottled water may be no safer or healthier than tap water” (Baumgartner, 2011, p.1). This study examines the various sentiments behind Americans’ desire for either bottled or tap water by looking at the preferences of a sample of students from a small Midwestern university. Literature Review In nearly every grocery store, convenience mart, office or employment setting, and most homes in America there is a presence of bottled water. If someone was born before the 1990’s, tap water was generally the only source of drinking water that was considered to be consumed daily. Today, bottled water is consumed at a rate very comparable to tap water. “In 2008, 8.67 billion gallons of bottled water were sold in the United States resulting in an average annual per capita consumption of 28.5 gallons” (Sullivan, 2011, p. 10). Among colleagues, friends and family, preferences and beliefs about the purity differences of bottled water and tap water is a widely discussed topic. Although there is an ongoing debate as to whether bottled or tap water is healthier, a topic that cannot be debated is that bottled water consumption has...
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...mineral water, globally known as naturally carbonated spring water with low contents of sodium. In the past, Perrier controlled about 24% of the total U.S bottled water business, and was dominating half of imported bottles water sector. The market sales of Perrier sparkling water from France rapidly grew in the United States from one million US Dollars to about eighty million per year. However, Perrier now accounts for eighty percent of declining water imports in America and 29 percent of the $225 million of sales yearly in the bottled-water market, which is growing at the rate of 9 percent annually. The American public is trading low in sales of mineral water that is substituted with club soda, according to a trade source. Perrier is challenged by Khisu Mineral Water, which has apparently cured the Korean King Sejong of all illnesses. Perrier’s considerable decline of its market share in the bottled water industry seems to be very challenging for its marketing team and raises some questions of how to survive on the market and regain the previous rhythm of sales. Maybe it’s time for them to consider some inevitable changes in the marketing strategy. Analysis Perrier has a lot of strengths compared to its competitors. It is naturally carbonated from France, unique in its qualities, difficult to copy. It has an internationally strong brand name. So it makes sense to keep the existing product available for the market and do not diversify. From the case study we...
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...Ragan Engl-1180 12/5/12 Bottled Water The trend of carrying and consuming water bottles has expenditly increased in recent years, and its popularity has hit an alltime peak. More and more people are using bottled water because of its easy assecability, and its conveince. Unaware to most, the useage of bottled water has dire effects on the environment, and itself can provide several health risks. Although bottled water can serve as a great convience, the harm it causes to the environment outweights its convience immensly and contrary to popular belief, bottled water is often no healthier than tap water. Despite perceptions that bottled water is healthier than tap water, more times than not, it is not amd bottled water has much more lienant rules when it comes to regulating their water. "Bottled water may be no safer, or healthier, than tap water in many countries while selling for up to 1,000 times the price," the World Wildlife Fund said. Bottled water continues to increase its revenue, and is the fastest growing beverage industry in the world, worth up to $22 billion a year. More than half of all Americans drink bottled water, and about a third of the public consumers bottled water on a regular basis. The increased sale of bottled water has been fueled by ads on television or in magazines of luxurious mountains and beauitful glaciers with cyrstal clear springs flowing with the so called "purified water." In reality tho, bottled water is not necessarily regulated better...
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...Aquafresh Case Study Aquafresh ! CASE STUDY Q1. What are the critical To compete in the bottled water market, a company’s overall supply success factors necessary to chain design, process, and resources should provide the capabilities to compete in the bottled water support the desired strategic fit of the company. market? Are they the same across the product ranges? also there are other important success factors, such as having a good source of water, meeting quality standards, having a suitable distribution network that meets customer needs (Response time - Variety Availability - Customer experience - Time to market - Visibility Returnability), and an efficient cost of meeting those needs (Inventory transportation - Facilities and handling - Information). Price also is an important factor. packaging might play an important role as well. ! ! Q2. What do you think of the Aquafresh have traditionally been at the premium end of the price scale, erosion of price the company that helped them to have a good profit margin, which makes them has faced for its products? immune from the erosion of the prices. Q 3 . I s A q u a f r e s h w e l l Demand for bottled water is inelastic as it is currently a necessity. so equipped to deal with the even with future downturn the demand for bottled water will not be probable future downturn? affected extremely. and as mentioned earlier, the large profit margin of Aquafresh allows it to stay profitable even though if prices dropped a...
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...Bottled water Bottled Water Name: Institution Affiliation: Introduction Consumers in the Unites States of America spend hundreds if not thousands of dollars on bottled water since they have the belief that bottled water is safer than tap water. Well, it is not. Tap water has proved to be safer than bottled water as well as it is highly regulated with standards tested for safety. Therefore, it being less safe than tap water makes it not worth the money consumers spend. It as well they cause environmental hazards. Thus, bottled water is not safe and worth the consumer's money. Also, these plastic bottles when disposed are non-biodegradable and pollute the environment when disposed. Bottled water safe and has negative environmental impacts Bottled water organizations are not needed to unveil or inform shoppers of the nature of the water. This incorporates the event of contaminants in the water Furthermore in many states, to tell their clients where the water originates from, how and on the off chance that it is cleaned, and on the off chance that it is only bottled tap water. Additionally bottled water assembling does not hold fast to the same strict testing that metropolitan water does. While city water must be tested all the time (in many regions even a few times each day), bottled water does not experience the same testing. Indeed the bottled water may be tested upon the arrival of creation...
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...Being able to rely on a steady, safe water supply is essential for humans and many other species. For humans, we have the luxury of being able to produce purified bottled water. Bottled water has advantages in relief supply for third world countries, areas hit by natural disasters, and for areas with contaminated water supplies. Overall usage of bottled water has been continually climbing since 1999. As of 2014, the average US citizen consumed 34 gallons of bottled water per year; up from 23 gallons in 2004 (Rodwan, 2015 p. 12). A concern of the increased use of bottled water is the chemicals that are used to make the plastic bottles. Chemicals such as bisphenol A (BPA) and polyethylene terephthalate Bisphenol A is a synthetic organic compound used mainly is producing plastics and epoxy resins used in adhesives and coatings (Bisphenol A (BPA)). Therefore, BPA can be found in many food and drink containers, including baby bottles and also some medical supplies. The epoxy resins it is found in are also used in the lining of main water supply pipes. BPA exposure then is hard to stray clear from as it...
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...Mark Hancock Environmental Economics Bottled Water Environmental and Economical Effects Introduction Since the early 1990’s American’s have been consuming large amounts of bottled water. Most American’s don’t realize the effects of the bottled water industry on the environment or on their wallet. Individuals believe that bottled water is more pure and of a higher quality than that of their conventional tap water. In reality this is false. We as a country are wasting money on bottled water and harming the environment in the process. Without a change of consumption habits our environment will see some dramatic changes. This is an important environmental and economical issue that will effect future generations as well as the current. Brief History Bottled water has become a part of many Americans life. Perrier started this trend with their introduction of bottled water in the early 1980’s. Ever since the early 1990’s when Coke and Pepsi got into the bottle water market because they saw their market share for soda declining Americans have been consuming bottled water at an alarming rate. These companies tried to glamorize their product saying it will make you skinny and healthy and associating it with big name celebrities and athletes. They stated that they were not in competition tap water because they provided a product that was portable, convenient and pure. In 2007 it was an 11.35 billion dollar business. The American people certainly bought into this...
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...Project Report on Product and Brand management in The Market of Branded Water Bottle Industry with reference to “BISLERI” Dr. Sanjay Patro, XLRI Report by 207 Anmol Rohatgi | 218 Gajanan Kulkarni | 220 Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga, Himalayan and many others. Foreign players in the local market such as Evian and Perrier also characterize the industry. At present, the Indian market is also less organized and not much branded. In this context, the industry needs to be studied to find the structure in terms of players, substitutes and others factors governing the success of leading players. This report attempts to study the following: Market Study Packaged drinking water market in terms of major players, market size, growth, and market shares of players, segmentation statements and positioning of the various products available. Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistic networks. Strategies To analyze the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to...
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...bottle water has been growing over the past decade. There has been many studies and research done on the two. The research proves if you have safe drinking water in your municipal you should drink the tap water. There are benefits of drinking municipal water because studies found bottle water and municipal water the same in safety. Do You Know What Evian is Spelled Backwards? Naive Water is an essential part to human life. We as humans need around eight to twelve cups per day to make up for the fact that throughout normal functions such as breathing and sweating we lose an average of ten cups per day. To make sure that we are healthy and everything runs properly, we must make sure we drink the right amount of water (Diet and Health). The one question when thinking about water is what type of water will you drink? Many people in the world today are switching from drinking tap water to drinking bottled water. The number of people who drink bottled water has been rising over the past few decades and by an average of 7% per year. Some reasons for this could be because bottled water is convenient and is said to taste better and be healthier for you than tap water. However this is not always the case. The water that you just paid for could have possibly come out of the municipal water supply. The global consumption of bottled water was 154 billion liters in 2004, up 57 percent from the 98 billion liters consumed in 1999. Even though most of the time bottled water...
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...A project on “The study on market research for the product of S.B. Beverages Pvt., Ltd, products.” (oxygem) A Project Report Submitted in partial fulfillment Of MBA (Batch 2014-2016) Submitted By: Kishor Dahare Submitted To: Director Academics: Prof. L.C Jamb Dr. Parag Kalkar SINHGAD INSTITUTES OF MANAGEMENT STUDIES, PUNE-411041 2014-2016 Declaration I kishor Dahare here by declare that the project titled {“The study on Market research for the product of S.B. Beverages Pvt. ,Ltd,products.” (oxygem)}is an original work carried out under the guidance of Prof. L.C Jamb.The report submitted is a bonafide work of my own efforts and has not been submitted to any institute or published before. Signature of the student (Kishor Dahare) Date: Place: ACKNOWLEDGEMENT It is with a sage sense of gratitude, I acknowledge the efforts of whole hosts of well-wishers who have in some way or other contributed in their own special ways to the success and completion of this summer internship project. First of all, I express my sage sense of gratitude and indebtedness to the Director of “Sinhgad Institute of Management”, Dr. Parag Kalkar, from the bottom of my heart, for his unprecedented support and faith that I do the best and his valuable recommendation and for accepting this project...
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...ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION • About the industry Mineral Water Industry- Current Market Scenario Company Profile Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing • Objective • METHOD OF STUDY • Research Design • Tools and Instrument Used for the Study • Procedure and data collection • RESULT AND DISCUSSION • Findings and Statistical Analysis • SWOT analysis Conclusion • Recommendation • Limitations • Bibliography Annexures ACKNOWLEDGEMENT ACKNOWLEDGEMENT The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri...
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...SWOT Analysis - Mount Franklin Strength - Mount Franklin bottled water belongs to the popular Coca Cola Amatil Company (CCA). It can even be considered as health alternative to Coco Cola Amatil’s carbonated drinks. Being a key product of a large company, Mount Franklin can have access to more funds needed to be innovative and create more product lines to cater to the needs and wants of the consumers. Having 17% market share in its respective market also has its advantages such as consumer loyalty. Another plus point is that it is readily available at a lot places such as supermarkets, vending machines, conveniences stores, restraints, food courts, shopping centres etc. Mount Franklin water has built quite a strong reputation for itself as a company that is geared towards social responsibility and environmental sustainability. It is a social friendly brand that supports the pink ribbon campaign as well as sponsoring for the Australian tennis and netball teams. Mount Franklin also has a wider audience range. There are no age limitations for the product’s main audience. The brand targets people who are active and on the go, especially those who do not have the time to fill up a bottle. Also water being an essential necessity for survival ensures that bottled water products such as Mount Franklin will always be in demand. Weaknesses One main weakness for the Mount Franklin brand is its price. Consumers may be willing to pay a bit more believing that they are contributing to the...
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