...Evil in the Bottled Water In the meeting room, a lot of boxes of bottled water are put on the floor. Some workers are taking the bottled water from the boxes to the meeting table. Lines of bottled water are standing on the table tidily. This view is easy to see before every important meeting in China. After the meeting, some of these bottles of bottled water were opened and almost all of them were not drunk to the less. They will be thrown in to the dustbin. This behavior is become a fashion in China. However, do we really need to drink bottled water? No, we don’t really need the bottled water. The bottled water causes a lot of problems for our society. Currently, bottled water has become the most popular drink in the world. Americans like the bottled water so much. “The United States is the largest consumer market for bottled water in the world, followed by Mexico, China, and Brazil.” (Wikipedia) Here is some data about bottled water in 2008, “U.S. bottled water sales topped 8.6 billion gallons for 28.9% of the U.S. liquid refreshment beverage market, exceeding sales of all other beverages except carbonated soft drinks, followed by fruit juices and sports drinks.” [ (Wikipedia) ] Some people think the bottled water is a very important thing in our life. But I don’t think so. The bottled water is not a requisite in our life. “It is not you chose me, but I chose you.” as the Bible said. It is not that we chose the bottled water, but the producer of bottled water chose us. There...
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...The Effect of Bottled Water Packaging on Consumer Satisfaction and Loyalty Summary: The survey questionnaires were distributed to 144 participant. Informed agreement was obtained from the participants. In addition, information and ID numbers was required. The participants were also informed about the purpose of the study. The purpose of this survey is to see how specific bottled water brand can affect consumer's loyalty and satisfaction. The collected information were analyzed and reported using Excel and bar chart. The core reason for which this method of data collection has been used is due to its external validity and for further understanding. As the participants for this study are spread across different regions of Kuwait including our university. Its external validity is quite high. This survey also concludes questions about the quality, shape, size of the bottle, and appearance of product. The main question was to know what brand people are loyal to and the reasons behind it. In addition, this survey showed us the difference between the two gender choices based on how old are they, their personal income, education, nationality, and profession. Analysis: In terms of the huge amount of information collected, it was found out that there are seven highly important questions that needs to be discussed specifically. Question: 1. How often do you buy Bottled water? It was concluded from this question that most people often buy bottled water between all of the...
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...The Effect of Bottled Water Packaging on Consumer Satisfaction and Loyalty Summary: The survey questionnaires were distributed to 144 participant. Informed agreement was obtained from the participants. In addition, information and ID numbers was required. The participants were also informed about the purpose of the study. The purpose of this survey is to see how specific bottled water brand can affect consumer's loyalty and satisfaction. The collected information were analyzed and reported using Excel and bar chart. The core reason for which this method of data collection has been used is due to its external validity and for further understanding. As the participants for this study are spread across different regions of Kuwait including our university. Its external validity is quite high. This survey also concludes questions about the quality, shape, size of the bottle, and appearance of product. The main question was to know what brand people are loyal to and the reasons behind it. In addition, this survey showed us the difference between the two gender choices based on how old are they, their personal income, education, nationality, and profession. Analysis: In terms of the huge amount of information collected, it was found out that there are seven highly important questions that needs to be discussed specifically. Question: 1. How often do you buy Bottled water? It was concluded from this question that most people often buy bottled water between all of the...
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...Bottled Water report Autor: Marlon- Pavel End ID:12074541 Written on the 14 – 15. 2. 2013 Contents page 1. Introduction and Background Information Page 1 2. Demand & Supply Factors a. The economic crises Page 1 b. Weather- Global warming Page 2 c. Advertisement Page 3 d. The environment Page 4 3. Elasticity or inelasticity of demand and supply related to the factors above Page 5 4. competitive and pricing strategies e. water drunk at home Page 7 f. water drunk outside Page 7 5. Conclusion Page 7 6. References Page 9 Introduction and Background information This report was requested by my summer internship company and contains information about the current market situation of bottled water drunk in the home and bottled water drunk outside the home. The report will focus in these two markets, on supply and demand factors, concepts of elasticity of demand and of supply related to the factors and competitive and pricing strategies. The information given in the report are researched in databases, books, websites, internet articles and YouTube clips. Supply and demand factors in the markets. The economic crises The economic crises, started in 2008 caused a decrease in the PDI (Personal Disposable Income) which led to a decrease in general household spending (Kirkup, 2011) The bottled water market was affected by the economic...
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...Recently, the amount of purchase of the bottled water is significantly increasing because of some environmental problems, such as ocean pollution, that make people to be skeptical about the sanitation of the water. Due to this huge demand in bottled water, statistics show that in each day, humans throw away about 30 million water bottles as a waste. Leaving this evidence by the side, as a contrast, the primary goal of EPA, according to the EPA website, is to protect all the Americans from significant risks to the environment where humans live their life on. In other words, EPA is in charge of creating regulations and laws to enforce the amount of waste the water bottle company is producing and making the standards of the quality of drinkable...
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...Ragan Engl-1180 12/5/12 Bottled Water The trend of carrying and consuming water bottles has expenditly increased in recent years, and its popularity has hit an alltime peak. More and more people are using bottled water because of its easy assecability, and its conveince. Unaware to most, the useage of bottled water has dire effects on the environment, and itself can provide several health risks. Although bottled water can serve as a great convience, the harm it causes to the environment outweights its convience immensly and contrary to popular belief, bottled water is often no healthier than tap water. Despite perceptions that bottled water is healthier than tap water, more times than not, it is not amd bottled water has much more lienant rules when it comes to regulating their water. "Bottled water may be no safer, or healthier, than tap water in many countries while selling for up to 1,000 times the price," the World Wildlife Fund said. Bottled water continues to increase its revenue, and is the fastest growing beverage industry in the world, worth up to $22 billion a year. More than half of all Americans drink bottled water, and about a third of the public consumers bottled water on a regular basis. The increased sale of bottled water has been fueled by ads on television or in magazines of luxurious mountains and beauitful glaciers with cyrstal clear springs flowing with the so called "purified water." In reality tho, bottled water is not necessarily regulated better...
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...Bottled Water Case #1. Some key economic characteristics of the bottled water industry include its attractiveness to the market. The expected growth rate continues to rise and that makes it an opportunity for those willing to break into the market. The population is a key economic factor because they are becoming more conscientious of drinking water that had been provided by the municipalities, there are also concerns for the amount of sugar in soft drinks, so these are some of the reasons they are turning towards the bottled water industry. Bottled water is a more convenient way to a healthy drink readily available and its popularity continues to grow around the globe. This industry has an economic growth rate predicted at annual rates of 20% or more, and this makes the industry profitability rates continue to grow in the billions. The bottled water industry is highly competitive and most of the top contenders are soft drink companies that got into the market when they started seeing a consumer changeover to bottled water. The gain shelf space at the grocery markets, the sellers of bottled water have to compete aggressively to offer the lowest prices to distributers. Supermarkets and discount outlets were able to force the industry to pay slotting fees while also forcing them to lower their prices. Some retailers were even willing to offer rebates for shelf space in convenience stores. #2 a. Suppliers—plastic bottle producers, water treatment facilities, spring...
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...Mark Hancock Environmental Economics Bottled Water Environmental and Economical Effects Introduction Since the early 1990’s American’s have been consuming large amounts of bottled water. Most American’s don’t realize the effects of the bottled water industry on the environment or on their wallet. Individuals believe that bottled water is more pure and of a higher quality than that of their conventional tap water. In reality this is false. We as a country are wasting money on bottled water and harming the environment in the process. Without a change of consumption habits our environment will see some dramatic changes. This is an important environmental and economical issue that will effect future generations as well as the current. Brief History Bottled water has become a part of many Americans life. Perrier started this trend with their introduction of bottled water in the early 1980’s. Ever since the early 1990’s when Coke and Pepsi got into the bottle water market because they saw their market share for soda declining Americans have been consuming bottled water at an alarming rate. These companies tried to glamorize their product saying it will make you skinny and healthy and associating it with big name celebrities and athletes. They stated that they were not in competition tap water because they provided a product that was portable, convenient and pure. In 2007 it was an 11.35 billion dollar business. The American people certainly bought into this...
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...In 2010, bottled water consumption within the U.S. was around 28 gallons per person. As a beverage category, bottled water represented $10.6 billion in annual sales. This category has grown at an impressive rate. In fact the value of the U.S. bottled-water market doubled in less than a decade. The success of this product represents a success for marketing. In this discussion thread we will examine some of the reasons for its success. Issues to Discuss: 1. Describe the target market for this bottled water. How does bottled water create value for target market consumers? Target market refers to a group or customer segment that a firm is interested in selling its product or services. This is a two way relationship as the potential must demonstrate an interest in the product and must also posses the ability to purchase the product or service. During my research I found an article about Nestlé Waters North America. Nestlé Waters has seen a fall because of concerns about cost, energy, water use and plastic waste associated with bottled water (Food & Water Watch). Nestlé Waters changed their target market for bottled water and came up with the Pure Life brand that differs from their previous Nestlés brands. Nestlé started targeting populations where tap water is not safe to drink. Brandweek magazine in 2008 stated that Nestlé Pure Life’s target audience was Hispanic immigrants in the U.S. as well as emerging markets in the developing nations, capitalizing on fears about the safety...
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...3-23-2011 Final Draft The Bottled Water Deception Have you ever thought twice before taking a sip of that refreshing purified bottle of water? I never did, until the day I learned the truth. Bottled water is everywhere; it’s convenient, and manufacturers have made it their mission to make sure you buy their Natural Spring Water. The quality of the water we drink is essential for a healthy life. Yet the quality of water used for bottled water is only required to be as good as tap water, but it is often worse (Strand par 2). On top of this, the plastic that water is stored in can leach synthetic chemicals into the bottled water, making it even more harmful (Strand par 4). The most saddening part is the fact that averages of 60 million plastic water bottles are disposed of every day, in America alone (Strand par 10). Not only is America and many other countries drinking unhealthy bottled water, but many of them aren’t recycling their used plastic bottles, causing our landfills to be filled with huge quantities of plastic waste. According to BottledWaterBlues.com, columnist Charles Strand, CEO of Sun Water, and Author of “All About Water”, “It requires 3 times as much water to make the bottle as it does to fill it... it is an exceptionally wasteful industry.” The most valuable health information anyone can learn might very well be the significance of healthy water. Water makes up 70% of our bodies; this fact tells us that the quality of the water we put into our bodies is particularly...
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...In 2007, people have drink billions of bottled water every day that year and the number of used bottled water is increasing is increasing rapidly since then. The idea of overusing a bottled water is common for a younger generation of kids has come to adapt a lifestyle where using bottled water is the only options out there. It is easy to forget that there are some different alternatives to drinking water, instead of solely relying on bottled water. Examples such as fountain water, tap water, or just a cup of water will do. In the article, Elizabeth Royte criticizes the entire new generation of kids to have come to relied only on bottled water and explores the idea that convenience is a better alternative to the younger generation. The cycle...
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...Being able to rely on a steady, safe water supply is essential for humans and many other species. For humans, we have the luxury of being able to produce purified bottled water. Bottled water has advantages in relief supply for third world countries, areas hit by natural disasters, and for areas with contaminated water supplies. Overall usage of bottled water has been continually climbing since 1999. As of 2014, the average US citizen consumed 34 gallons of bottled water per year; up from 23 gallons in 2004 (Rodwan, 2015 p. 12). A concern of the increased use of bottled water is the chemicals that are used to make the plastic bottles. Chemicals such as bisphenol A (BPA) and polyethylene terephthalate Bisphenol A is a synthetic organic compound used mainly is producing plastics and epoxy resins used in adhesives and coatings (Bisphenol A (BPA)). Therefore, BPA can be found in many food and drink containers, including baby bottles and also some medical supplies. The epoxy resins it is found in are also used in the lining of main water supply pipes. BPA exposure then is hard to stray clear from as it...
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...Review on Myanmar Bottled Water Industry with Porter’s Five Forces Review on Myanmar Bottled Water Industry with Porter’s Five Forces Introduction Bottled drinking water used to be a prestige product till 1990s in Myanmar. Then, the use of bottled water has grown considerably since factories were first set up in the mid-1990s. According to Myanmar Food and Drug Administration (FDA), there are 657 bottled water factories in 2013 which were rose form 320 factories in 2008. Bottled water culture has penetrated even into rural areas of Myanmar where majority of people previously held the view that bottled water was a waste of money. It is due to increasing urbanization, limited time to boil tap water, increasing suppliers and better delivery, convenience and portability. Myanmar bottled drinking water industry is currently dominated by Alpine which has 65% market share, according to the company reports. Analysis with Porter’s Five Forces An industry's competitive dynamics and profitability can be deducted by analyzing with Porter's Five Forces. (1). Rivalry among existing competitors Even though, Alpine has dominated the market, competition among second-tier brands such as Oasis, PMG, KTM , ICE, Sampar Oo, Max'2'0, Imperial Jade, KA is high. As bottled water has become a commodity-like product, customer switching...
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... 4/22/14 Dirty Bottled Water These days everything is about being quick, easy and convienent. Americans are always on the go. Many don’t think about what they are consuming. We as a society have slowly over time lost the value of our health. Today one of the largest industries is bottled water. Many people are not aware of this either. Not only are these companies taking away from our environment but also possibly bad for our health. The whole process is bad, from actually creating the plastic bottles to transporting it to the recycling process which is still not good. These big companies like Pepsi, Coke, and Nestle just to name a few have brain washed Americans into believing tap water is bad for you and their purified water is so much better for you. In many cases this is not true. While many believe that bottled water came about because of the need to stay hydrated on the go, there is actually a more significant reason as to why it became so popular. There are a number of important periods that led to the commercialization of water. The history of portable bottled water starts as early as the development of agriculture, which required capturing, storing, and distributing water. Later, Egyptians actually devised filtration systems in order to filter water from the Nile, which they then stored in clay pots. Water has always been viewed as a necessary part of life, whether it was because of hygiene, hydration, or any of the other common uses for water. It wasn’t until the...
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...Bottled Water: An Issue in the Shadows As people grab for that pre-chilled bottle of water in gas stations, do they stop to think about the issues that are carried with it? Arthur von Wiesenberger stated that the need for social status is what caused the birth of the bottled water industry. Along with the need for social status raised the belief that bottled water is healthier and safer than water from the tap (Davies). Although believing that bottled water is healthier than tap water is a misconception, there is no doubt about the environmental impact that bottled water totes with it (Howard). Since the introduction of bottled water in the 1970’s, sales have risen and show no sign in stopping (Fishman). In 2005, Americans spent nearly $9 billion on bottled water (Davies). In one year the number nearly doubled, jumping to $15 billion. On a global level, approximately $60 billion is spent on bottled water (Knowledge@W.P. Carey). In relation to tap water, it costs about 10,000 times more to produce the water in bottles (Neal and Thompson). Americans often pay up to four times the price of gasoline for bottled water when they can have tap water for next to nothing (Fishman). The bottled water industry is expected to become the number one beverage in the nation by 2011 (Knowledge@W.P. Carey). “If you were cool, you were drinking bottled water,” stated Ed Slate, Evian’s marketing vice president in 1990 (Fishman). Ever since seeing their favorite celebrities carrying bottles of designer...
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