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Boulder Creek

In: Business and Management

Submitted By anvita
Words 723
Pages 3
CASE- 25 BOULDER CREEK

Presented by: Anvita Biswal 13202194 HTM (A)

INTRODUCTION
 Burt

and Andrea purchased Econo Lodge in 1999 in a non highway location in Boulder, Colorado.  Located in a student residential area, Econo Lodge did not lend itself to drive-by stopovers because of its lack of landscaping, physical amenities etc.  Employee quality and their attitudes were low.  Maintenance and housekeeping were not prepared to provide anything more than a barely acceptable level of guest satisfaction.  The staff they inherited constantly attracted low-life guests.  Which is why the front office was protected by bulletproof glasses.

TURNAROUND
 Winner

AND FLAG CHANGE

of gold award and a nomination for platinum as the only Quality Inn in the United States within 3 years.  Repeat business at Boulder Creek was high.  It achieved 78% average occupancy compared to 50% for Boulder hotels.  Brand Quality Inns and Suites had not been used in the Boulder market.  Andrea’s presentation about the dramatic changes earned them the grant to change the brand.  Econo Lodge to change to a Quality Inn.

PHYSICAL PROPERTY
 Andrea

decided that the century old home should be preserved and enhanced as a historic building.  40 guest rooms and 6 suites were remodelled with upscale lodge furnishings.  Speaker phones, Internet Access, 25” colour TV, Microwave, Refrigerator, Coffee Maker, Coffee, Iron, Hair Dryer etc were also provided.  Andrea sought local artisans to make Western-style lamps and furniture.  A fitness centre, indoor swimming pool, coin operated laundry for guest only.  The breakfast bar provided an assortment of free daily breakfast in a deluxe buffet.

SAMANTHA
 When

Boulder Creek opened, pets were not allowed.  But because Samantha was very close to Andrea and the other staff and guests there were some changes made.  Now

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