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Disaster in the Gulf: One Year Later
Business Policy & Strategy (MAN 4764-1)
Everest University
Presented to: Professor Melissa Sweeney
Presented by: Burl Hicks
April 18, 2014

Disaster in the Gulf: One Year Later
1. What external environment (general, industry, and competitive) segments do you think BP considered or didn’t consider prior to their drilling of the Gulf Coast? What should the wedding business owners now consider in their external environment? BP decided to drill in the Gulf Coast mostly because of the oil availability and competition. Opportunity was definitely considered by BP. The North Sea was saturated with other oil companies and BP saw an opportunity in the Gulf of Mexico (Pour, 2011). The segment that BP did not do well is the environmental factors around the rig that could make it extremely difficult to repair or monitor when troubles occur. The deep water makes it difficult for them to ensure the cement foundation was sealed properly, and pressure tests were misinterpreted by engineers prior to the explosion (Mullins, 2010). The wedding business owners are now facing the threat from these drilling rigs. The oil industry has a long track of catastrophic failures, so a disaster like the BP spill might happen again. They should consider other business opportunities to complement their current business model in case a spill or leakage occurs.
2. How should BP have handled an external environmental analysis and what environmental changes and trends (opportunities and threats) might they have discovered? BP is one of the biggest oil companies and it has a very strong market and geographical presence around the world (MBAskool.com, 2014). As demands for natural gas and oil increase, the company finds itself in a golden position for profits. However, being a global corporation with a long track of bad records, the company is...

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