Brainshark, Inc can best be summarized as increasing effective communication process in an understandable and effective manner. The communication process begins with the sender and ends with the receiver. First, the sender needs to know who is the receiver or audience. This is where Brianshark’s Software system comes into play. Brainshark allows the creator of the presentation to target specific viewers. For example, the creator can enhance power point slides and other business materials into interactive presentations for enhancing sales, corporate communications, e-learning and training programs. Of course, the more relevant the presentation is the more the receiver will better interpret the message that was intended.
Not only does Brainshark allow you to upload your PowerPoint presentations, it also enables you to add audio and voice along with images and then send the link to your destination. Why is this so important in communication process? This is a good way for the sender to encode their message because receiver can interpret many things based on the tone of the sender. They can excitement and interest, etc. More importantly, the receiver will be influenced by the emotion they sense through the tone in which the audio is delivered
Channeling the message through online demand presentation increases the effectiveness of communication process. A critical component of the brainshark software is that it enables the sender to share his or her presentation globally. Also the sender will not have to worry about scheduling any conference meeting. As for the receiver, they can view the presentation anytime, anywhere, and at their own convince. According to an article, “Brain shark Mobile, which enables Smartphone and iPad users to view Brainshark, delivered communications on their mobile devices”. (www.Business Week.com) Using demand presentation will eliminate certain “noise”. There no need for worrying about dead telephone line, lost letter, delivery date, etc.
One the most interesting feature of the Brainshark software is that is allow the sender to have full visibility to any activity with their presentation: who viewed the presentation when was the presentation open, how many slides were viewed, how many times was the presentation viewed. You can use the data to analyze what need to be improved on. If the average view time per each presentation is low, perhaps it is best to shorten the presentation.