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RESEARCH METHODOLOGY
MINI THESIS

“INFLUENCE OF MIDNIGHT SALE TOWARDS WOMAN AT JAKARTA”

By :

Annysa Yuliaty
014201100130
IB 2

CHAPTER 1
INTRODUCTION

1.1 Introduction

Midnight is the middle of the night, specifically 12 o'clock at night. Intense darkness or gloom. A period of darkness and gloom.
In the daily cycle of time, midnight represents the deepest point of negativity, when ghosts, demons, and all uncanny beings are most active. It is prescribed for many magic rituals and divinations. In modern times it is mathematically defined, so one is told that such-and-such will happen ‘when the clock strikes twelve’; regarded thus, it derives much of its significance from its ambiguous status—does it belong to the day that has just ended or to that which is beginning? However, in earlier centuries the term was more loosely applied, to a period rather than a point of time; it is not clear how long this was considered to be, but all supernatural evil forces were supposed to vanish when the cocks first crowed.

Confusingly, midnight is also a time for certain celebratory rites, such as first footing and seeing the New Year in. This is because by modern reckoning a day begins at midnight (not at sunset, as in ancient cultures), so the day which inaugurates a new cycle must be launched with joyful and luck-bringing rituals at the earliest opportunity.
Midnight sale is executed in order to stimulate consumers to buy the old product. According Taftayani (2011) the purpose of the clearance program is to avoid the maintenance inventories caused by the buildup of old stuff or the old fashion product (products of last season) who has not sold out, so the old stock items are offered back to the discounts up to 70 percent or even more, or by offering "buy 1 free 1". In addition to offering old fashion product new products with discounts of 10 to 20

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