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Brand Extention

In: Business and Management

Submitted By jsg340
Words 8515
Pages 35
Ex
Kaplan University
Graduate School of Business and Management
GB530 Marketing Management: Brand Extension Marketing Plan

John S. Gumbs Jr.
31st January, 2012

Brand Extension Marketing Plan
1.0 Executive Summary
Apple Inc. is currently known for its renowned operating systems that provide outstanding computing and gaming for its users. The organization has a vast list of multimedia productivity products and hardware units. Some of the multimedia products include iTunes, iWorks, and iLife. In the coming months of 2012 Apple Inc. will be announcing a reveal of a new multi-functional refrigerator; this new revolutionary product will be named the iFridge. When it comes to marketing the iFridge, Apple Inc. will gather information based on industry trends, consumer demands, revolutionary Apple technology, and four P’s, Price Promotion, Placement, Product. In addition the iFridge will have the well known characteristic that many have grown to know and love about Apple products.

The iFridge will be sold domestically and then modified to fit the European and Asian market based on the market demands. The consumer can order the appliance via Apple Inc. and certified Apple distributers. Apple may choose to sell the appliance on an online retailer’s website. The reason for having the appliance sold in the North American market first is that American homes are better equipped for large household appliances.

The iFridge will be a truly revolutionary and most productive refrigerator in the market. The iFridge will be an energy efficient appliance that will have the energy star rating and built from environmental friendly materials. The appliance will have French door access to the refrigerator, a lower pull out freezer cabinet and a quick cooling compartment. The fridge portion of the appliance will have adjustable shelves to assist with height restriction

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