...Business Administration. Assigned by the institutional supervisor, this report is prepared for placement committee, based on the project assigned by Brand Development & Management department, Marketing Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”. 2. Background Youth segment is largely untapped and untargeted by the current mobile operators of Bangladesh, which itself is a significant potential market (40% of population). If the appropriate communication tools are applied to attract the potential target group, then the transition from youth to higher age group (Established Consumer or Business Segments) can be attained, which will assist in total life cycle management of a significant subscriber base (loyalty). Majority of the Youth segment tends to be more tech savvy, early users of new technology, high user of data services (SMS) and uses mobile phone as the primary mode of communication. GrameenPhone launched a youth brand on 14th of April 05 with its own identity and value proposition tailored to the youth segment’s mobile behavior, preferences and lifestyle to strengthen...
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...Critical Success Factor Competitive Advantage Marketing Mix Product Lines Pricing Place Promotion Conclusion Suggestions & Recommendations Scenario References Executive summary Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 20 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and multinationals. To achieve this objective, we offer both postpaid (Indigo) and prepaid (JAZZ) solutions to our customers. Compared to our competitors, both the postpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan cellular industry. In addition to providing advanced voice communication services that makes the lives of millions that much easy, we...
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...Vs. BS3100 Business Strategy Giffgaff and EE Analysis Bsc Business Studies Group 12: Anastasia Bargan 120037238 Phillip Schade 120023167 Rita Boudou 120002452 Tooba Saeed 120008220 1 Table of Content Introduction . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Giffgaff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 EE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Attractiveness of the Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Competitive Strategies . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Giffgaff financial analysis . . . . . . . .. . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 EE financial analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Porter’s Generic Strategic Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 EE challenges . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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...Table of Contents Project Title with group names 1 Executive Summary 4-5 Abstract 6 Introduction about mobiles in India- Statistics 7 World Mobile Statistics 8 GSM – Cellular Telephony 9 Brief History of World Cellular Telephony 10 Cellular History in India 11 New Telecom Policy in India-1999 12-15 GSM System – Technology Used 16 ARPU & Revenue Generation Trends in India 17 About Aircel Cellular Prepaid 18 Aircel Presence 19 Aircel – Brand Values 20 Aircel – Foreign Investor- Maxis Communications 20 Aircel Mile Stones and Awards 20 Aircel Stores Finder 21 Aircel - CSR 22 Aircel Business Solutions & Sponsorships 23-25 Hotline contact number - CCC 26 Aircel Prepaid SUK`S 26 Aircel Entry cost to Customer 27 Recharge Coupons – Entry level 28 Special Tariff plans or Rate cutters 29 World calling Cards 30 How to use Aircel calling Card 29 Rate – Cutters – special calling Crd 30-34 P\repaid Roaming & List of Domestic & International roaming locations 35-37 International Roaming locations & Tariff plans 38 3G- Prepaid national Roaming 39-42 FDI – In telecom sector 43-44 List of companies FDI Aprroved % 45 Andhra Pradesh Cellular 46 JTM Takeover BY Airtel 47 Entry of Hutchison Essar into South Markets 48 What is Aircel Prepaid 49 Aircel Basic connection requirements 50 Opening and charging of your account 51-52 Research Design 53 Research methodology 54-58 |(Subscriber Profile / Subscriber Life style / Subscriber communication needs and...
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...[pic]because its[pic] inimitability [pic]in active modern HR[pic] approaches. It will solely base on empirical study: a sample of 100 surveys and face to face interviews will be taken. How to obtain customer loyalty through customer retention strategies in Small and Medium sized hotels? (A case study on Silver Spoon hotel Sialkot) In order to get achieve the objective, I would like to approach for both primary and secondary data. I would use SPSS and data of 100 customers from silver spoon hotel. 1. Justification of study In today’s competitive environment, organizations are constantly looking for new and innovative ways to not only get hold but also retain their valuable customers. The intention behind choosing this topic is to analyze the relationship between retention strategies and customer loyalty in hotel industry. 2. Statement of the problem Hotel industry is illustrated with the presence of many small and huge hotels which provide a wide range of customer services, and maintain customer loyalty through different strategies. Basically customer loyalty has been considered as a major tool for getting the customer satisfied and loyal to the organization. Basically the problem with silver spoon hotel is that, in 2005 it has lost so many customers due to some internal problems of the organization and could not compete properly with their competitors. At that time, silver spoon hotel came up with...
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...experience. Where the emotions are involved words cease to work. I am deeply indebt to ---------------------- for her encouragement, affections, valuable advice and guidance that helped me to complete this project successfully. 2 EXECUTIVE SUMMARY The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counselling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the...
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...Nagpur PGDM 2010-12 Page 1 Acknowledgement I am grateful to Bharti Airtel Limited for giving me the opportunity to do my Summer Internship Project with the organization and for providing an opportunity to work on a challenging project. I would like to extend my gratitude to various people who provided their continuous support during these two months of my Project. I would like to thank my project guide Mr. Tarun Hans for giving me the flexibility and freedom to understand the scope of the project. I thank him for his support and patience with me despite being hard pressed for time. His continuous guidance and support is deeply appreciated. I would also like to acknowledge the nurturing hand extended by Ms. Preeti Sharma (Head, Brand and Communication, Delhi-NCR, Airtel) during the course of the project. I greatly value the constant encouragement and direction shown by her during my internship. Her views enabled me to gain practical insights about the subject matter of this project and the telecom industry in general. I want to pay acknowledgements to our Institute (Institute of Management Technology, Nagpur) for instilling in me the confidence to work on such a wonderful project. I would also like to thank my faculty guide Prof. Subodh Tagare for his constant guidance and support during the course of internship. I would also like to thank everyone else who at some point or the other in this short stint, have helped me in innumerable ways. ---Ankita Agarwal...
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...Djuice was first introduced in Bangladesh and then to Pakistan. It has since grown to become one of the largest Youth mobile brands in Pakistan. Since Pakistan has more than 50% population between the ages of 12 to 20, the youth market is very important for telecom sector. This is the reason why Telenor and its competitors Mobilink, Ufone and Warid have their own youth targeted brands like Jazz Octane, Warid GLOW and Ufone Youth Package. Marketing Strategy Over the last decade the telecom sector has matured and become very competitive. That is why even market leaders like Telenor can not adopt defensive strategies against its competitors. Recently Djuice has has dropped to second place after Ufone launched its Youth Brand. Now Telenor has a marketing strategy based on customized service provision. This is because the youth market is much more rationale in making decisions and since the target market is so wide a tailor made service is better than a more rigid offer. Understanding its consumers, Djuice aggressively markets its GPRS and SMS bundles. All the recent campaigns emphasize fun. Even Djuice’s tag line goes like ‘Djuice it’s fun to be young’. Djuice has always tried to grab the attention of the young generation through coming up with surprisingly cheap and innovative offers. The Marketing Mixture Telenor’s Djuice, since is the market leader in the market that it caters, the blend of marketing mix it possesses is quite interesting. Product As said earlier, youth...
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...I would like to scrutinize collect information for the report. I hope that the preparation of the report will help me to acquire knowledge about real life practice and help me in future. I will try to enhance my knowledge and make satisfactory report. I shall be happy to provide with any explanative information and clarification that might require. I hope that my potentiality will reach up to the mark of your expectation. Yours Sincerely Belal Hasan Introduction “Churn” is a common phenomenon that occurs in telecom industry. By “Churn” we mean those customers, who will be leaving us in near future. If we are able to predict in advance, the attributes of customers whom we are going to lose in near future one can take corrective action so that we minimize this phenomenon. Initially when the industry growth is high, churn may not be a problem. The focus at this stage is on customer acquisition. For each customer...
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...telephony. Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with. In this paper we have analyzed the mobile telecom industry of Bangladesh on the basis of Porter’s five forces model. Here we also show the historical background of Bangladeshi telecommunication sector, the key points of bargaining of suppliers & customers, impact of internet on telecommunication sector, impact of internet on annual growth of the mobile operators, problems of telecommunication sector in Bangladesh, future prospects of telecommunication sector & so on. Here we have also analyzed the competitive strategy of the mobile operators. Very much like the nature of the technology, the telecom industry in our country is also changing very rapidly. This is now in its saturation and the subscriber base as a result is increasing at a decreasing rate. The paper presents ways on how the industry can stay here for longer period through expansion and growth before it turns to declining, of course, in light of...
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...Towson University | Blackberry | Consumer Profile Analysis | | Anna Chapman, Tyra Enoch, Bradford Bauer, David Stup | 12/13/2011 | Executive Summary Recently, Blackberry has fallen short in their technology innovation. This has allowed competitors to enter the market with newer innovations and better research to please consumers. By initially only targeting the business professional, Blackberry eliminated their appeal to a large chunk of the market. The new proposed target market of young professionals, 18-25, was evaluated through focus groups. The focus groups allowed insight into consumer demands, which included reliability for use in everyday life. The launch and creation of the Blackberry Sport can meet the consumer demands in style as well as technology advancement, which ultimately may make Blackberry the top smartphone once again. Table of Contents Executive Summary1 Blackberry Introduction3 Company Overview4 Current Target Market; Benefit Segmentation4 Identification of New Target Market6 Focus Group Research7 Analysis of New Target Market10 Common Consumption Behaviors10 Target Market Decision Making Process12 Product Modifications and Recommendations14 Works Cited19 Blackberry Introduction Research in Motion, the forefront of enterprise mobile communications in this decade was founded with the business professional in mind. Founded in 1984 the company was based off a product called Blackberry. Charging a fee for a pager like device...
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...Impact of Competitors on Mobilink GSM Research case from Karachi A report submitted to the Department of Business Administration, University of Karachi in partial fulfillment of the requirement for the degree of BS in Business Administration Prepared by Khushnood Khalid BAC/AIBA/3463/2007 A30719004 Submitted to Department of Business Administration University of Karachi Letter of Transmittal 12th January 2011 To The Director Miss Nighat Mir Adamson Institute of Business Administration Subject: Presentation of report on Impact of Competitors on Mobilink GSM Respected Madam, Here is my report on the study of the Impact of Competitors on Mobilink GSM. This report is made in accordance with the research proposal that is submitted to you. The sample to this report consists on the specified sample frame in the proposal. This report is made to fulfill the report submission in the project thesis course in the BS ( BA ) 4 years program. I have applied the exploratory research to find out the problem related and has used the casual research method in the research methodology. After the data analysis the result is found about Impact of Competitors on Mobilink GSM. I am grateful to Sir Mukarram Saeed to assist me in my report generation. It is because of his efforts that I have been able to conduct this study Sincerely, Khushnood Khalid _________________________ ...
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...Table of Contents Topic | Page no | EXECUTIVE SUMMERY | 3 | HISTORICAL BACKGROUND | 4 | CURRENT COMPANY POSITION | 4 | MISSION STATEMENT | 5 | SLOGAN | 5 | MARKETING OBJECTIVE AND GOALS | 5 | CONSUMER PROFILE | 9 | SWOT ANALYSIS | 10 | Strengths | 10 | Weaknesses | 11 | Opportunities | 12 | Threats | 13 | POSITIONING STRATEGY | 13 | MARKET MIX ANALYSIS | 14 | Product strategy | 14 | Pricing strategy | 15 | Distribution strategy | 16 | Promotion strategy | 17 | CONCLUSION | 22 | APPENDIX | 23 | EXECUTIVE SUMMERY Faster development of telecommunications network coupled with improved quality of service in line with the national development is a must for the fulfillment of the vision and aspiration of Bangladesh and also to take her to a position of honor in the community of nations in the 21st century. Mobile phone operators have been playing an important role in this regard. The telecommunications market in Bangladesh, particularly the mobile phone sector, is consisted of six mobile phone operators. These are Grameen Phone Ltd. (GP), Axiata (Bangladesh) Limited (Robi), Orascom Telecom Bangladesh Limited (Banglalink), PBTL (Citycell), Teletalk Bangladesh Ltd. (Teletalk), and Warid Telecom International L.L.C (Warid). Among the mobile phone operators, Norwegian Grameen phone, which started its journey in 1997 in Bangladesh...
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...This Marketing Plan Audit provides an analysis of the brand situation, current strategies and provides suggestions and implementation plan for Nokia Corporation. Nokia is a Finish manufacturer of mobile devices, which makes a full range of cellular phones for all major consumer segments worldwide, including Internet-enabled devices enable people to experience music, maps, media, messaging and games. Company has over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over 60 billion dollars and operating profit of 2.86 billion dollars as of 2010. Nokia is the world's largest manufacturer of mobile phones: its global device market share was 31% in the fourth quarter 2010, but dropped below 30% in the first quarter 2011. In June 2011, Nokia was overtaken by Apple, as the world's biggest smartphone maker by volume. For many years Nokia enjoyed an overwhelming domination on the market of personal mobile devices. The company managed to build the strong brand, easily recognizable style of it’s devices and consumer favorite. Due to serious mistakes in product and distribution strategy, as well as growing competition from companies like Apple, Samsung ,Motorola and others, Nokia started to experience serious problems with its sales, market share and consumer loyalty. Presented Audit defines Nokia’ current issue with the Brand positioning, that caused the diminishing of the brand popularity and lowered competitive strength of the company...
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...Growing customer value, satisfaction and loyalty Building customer value, satisfaction, and loyalty As marketing expert Don. Peppers and Martha Rogers say: The only value your company will ever create is the value that come from customers-the ones you have now and the ones you will have in the future. Businesses succeed by getting, keeping and growing customers. Customer are the only reason you build factories, hire employees, schedule meetings, lay fiber-optic lines, or engage in any business activity. Without customers, you have don’t a business. CUSTOMER VALUE: * The level of priority the customer gives to a product. CUSTOMER SATIFACTION: * When the customer perceive expected value from the product is called customer satisfaction. CUSTOMER LOYALTY: * the totality of feelings or attitudes that would incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website. Customer perceived value Is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and perceived alternatives. Total customers value- is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering. Total customer cost- is the bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychic...
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