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Brand Marketing Business Plan

In: Business and Management

Submitted By elkyo
Words 3204
Pages 13
1.0 EXECUTIVE SUMMARY
1.1 COMPANY
Like a Sir is a start-up retail establishment that will sell fashionable and design clothing to Y generation. Like a Sir will be located legally in Hong Kong and take its office in Paris or London, which are a popular fashion cities. While our initial goal is to open one boutique, expansion plans include an “atelier” to make people visit and create with us. In turn, we would hope to penetrate a sizable portion of the online fashion retail market and also offline retail market.
1.2 PRODUCTS & SERVICES
The fashion and retail industry tends to be overly youth focused (Y generation) with a “dandy mood”. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on the our styles, colors and fits to flatter our community needs of her figure will be our specialty.
1.3 MARKET ANALYSIS
(pour les plus grandes villes où il y a les fashions weeks : Londres, HK, Milan, Paris, Madrid, NYC…) Si vous avez qlq chiffres.
1.4 STRATEGY & IMPLEMENTATION
Like a Sir recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 5% of our gross annual sales, and we will partner with local organizations such as the designers chambers, fashions places… as often as possible.
1.5 MANAGEMENT
Vos CV
1.6 FINANCIAL PLAN
On va voir, j’ai un excel ou réutiliser ce qu’il a été fait avant.
1.7 SOURCES & USE OF FUNDS
We have enough funds to begin to design clothes, accessories and websites (magazine one, retail one).
We also have factories in...

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