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Brand Research - Gatorade

In: Business and Management

Submitted By gdot80
Words 1613
Pages 7
Grade Received - "A"

PART 1: Research Background

Research the selected brand using both its Web site and articles in the library’s full-text databases, and address the following:

What does the brand mean in today’s market?
How has it evolved over time?
What is the target market(s) for the brand? Has that changed from the past?
How is the competition positioned?
This section of the assignment requires the use of articles from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or reference books.

PART 2: Application

Marketing is not all serious research involving scholarly, statistical, and practitioner resources; it is also about trends, buzz, and pop culture of the day. Actors, models, musicians, athletes, and reality stars of the moment are hounded by the press. Their lives unfold in the media, and many are seen wearing, carrying, eating, or driving a particular brand. For this section, you may research the following in any media outlet:

What celebrities endorse your brand? Why are they a good fit? To what target market do they connect?
What other famous characters could be connected to your brand? Explain why.
What about the competition? What kind of endorsers do they use?

Branding
Introduction
The brand-name of products has become an important factor over time. It can be the deciding factor on whether or not an individual will purchase their product or services based off of the brand-name. Brands are definitely big business. The brand of a product definitely plays a critical role in today's market. A brand-name can associate itself with a company, person, place, product, religion or company. We see corporations who try to build a reputation for their firm through their brand. The brand of a product or service can differentiate themselves from other competitors (Kotler and

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