Brand/ Topic selection:DOVE 1.Basic intro about the brand/topic The Dove personal care brand is owned by Unilever and was first launched in 1955. Their creative strategy and sales have been consistent since the original launch. Dove is considered the world’s top cleansing brand (Dove Social Mission). Dove offers a product line that ranges from skin care, hair care, body lotions, hand creams, body wash, bar soap and deodorantsfor both women and men. Since its inception, the Dove brand has been ultimately positioned towards a female demographic, which is an aspect that will be emphasized during this campaign. Our campaign will target both men and women who use Dove body wash and encourage new consumers try Dove during our campaign. 2. What's the perceived advertising problem
Does not have their own Malaysia website. Low awareness in the Men + Care line
3. Why is it important to address the issue
To promote the products towards the public so they aware of the line range for men
4. Proposed target audience
Primary Target: Females ages 18-34
Our primary target for this campaign is females ages 18-34. We plan to use a defensive strategy in regards to our primary target. Due to the fact that women in this age category make up so much of our market share, we want to defend the current strategy and expand upon it.
Maintaining and keeping these users is of the utmost importance and we want to continue what Dove has already started and maintain satisfaction with current consumers. Secondary Target: Males ages 18-34
Our secondary target for this campaign is males 18-34 to try and saturate that market more thoroughly. To reach our secondary target audience, we will employ an offensive strategy. The end goal here is to increase usage and awareness among men,
5. Initial major & minor selection (web/av/em)

Brand/ Topic selection:Knorr

1. Basic intro about the brand/topic
A passion for good food goes right back to Knorr®'s earliest days. The business was formed in 1838, when founder Carl Heinrich Knorr pioneered experiments in drying seasonings and vegetables to preserve their flavor and nutritional value. Since then, Knorr® has become an international brand offering a wide range of bouillons, soups, seasonings, sauces, soupy snacks, dressings and frozen and ready-made meals.

Knorr® products owe their tastes and flavors to the culinary skills of its chefs. Knorr® embodies a truly global cuisine, which began when the globe-trotting sons of its founder started importing new ideas from overseas. The tradition stands today and Knorr®’s drive for innovation still centers around its original factory in Heilbronn where international teams of chefs contribute to product innovation. 2. What's the perceived advertising problem
To promote raise awareness on the topic Knorr is halal in Malaysia.

3. Why is it important to address the issue To increase the market of Knorr products in Malaysia.To raise awareness about our product.Unilever Malaysia will be recognized as the most trusted Halal supplier and become the preferred Unilever sourcing hub for Halal food products world wide.

4. Proposed target audience
i)Malaysian
ii)Housewives,Hawker iii)All race

5. Initial major & minor selection (web/av/em)