...BEHAVIOR FOR BRANDED AND NON BRANDED JEWELLERY IN INDIA Date of Submission: March 28th, 2012 SUBMITTED TO- Dr. Richa Misra SUBMITTED BY- Gaurav Khatri TABLE OF CONTENTS S.no | Particulars | Page no. | 1. | Introduction | 1-2 | 2. | Objectives | 3 | 3. | Research problem | 4 | 4. | Hypothesis | 4 | 5. | Methodology | 5 | 6. | Literature review | 6-9 | 7. | Difference between branded & non-branded jewellery | 10 | 8. | Analysis of data collected | 11-12 | 9. | Questionnaire | 13-16 | 10. | References | 17 | INTRODUCTION As India makes rapid progress in the retail arena, the Indian Jewellery market is undergoing a gradual metamorphosis from unorganized to organized formats. The jewellery business in India is estimated to beat Rs. 50,000 crores. According to the independent estimation studies conducted by World Gold Council & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3 % of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a ‘Storehouse of value’ to a ‘Precious fashion accessory’. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinum and colored gemstones. The way jewellery was worn before is undergoing a tremendous change. Traditional designs are yielding to modern jewellery, heavy gold...
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...A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” carried out at S.P.JEWELLERS is my work submitted in partial fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes. Date: Signature: _______________ Place: Mumbai Student Name: ___________ CERTIFICATE This is to certify that the project entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” is successfully completed by “Chetan N Nakte” during the second year of her course, in partial fulfillment of the Masters Degree in Management Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL, Kurla, Mumbai-400070. Date: Place: Mumbai “Dr.Amit Aggrawal” ACKNOWLEDGEMENT It is my privilege...
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...Buying Behavior for Branded & Non-Branded Jewellery Items Submitted By Krishnakali Sengupta – 14202083 Nikita Neha – 14202141 Navin Kanshi – 14202044 Raman Singh – 1121023 Sneha – 14202138 Under The Guidance of Dr. Arvind Tripathy Asst. Prof. (Marketing) KIIT University, Bhubaneswar Email Id - arvind@ksom.ac.in SCHOOL OF MANAGEMENT, KIIT UNIVERSITY BHUBANESWAR – 751024 (September, 14th, 2015) Table of Contents: 1. Introduction 2. Objective 3. Limitations 4. Research Methodology 5. Introduction: As India makes rapid progress in the retail arena, the Indian Jewellery market is undergoing a gradual metamorphosis from unorganized to organized formats. The jewellery business in India is estimated to beat Rs. 50,000 crores. According to the independent estimation studies conducted by World Gold Council & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3% of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a “Storehouse of value” to a “Precious fashion accessory”. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinum and colored gemstones. The way jewellery was worn before is undergoing a tremendous change. Traditional designs are yielding to modern jewellery, heavy gold is giving way...
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...BUSINESS ETHICS REPORT ON ETHICAL PRACTISES OF PAKISTAN GEMS AND JEWELRY DEVELOPMENT COMPANY ACKNOWLEDGEMENT First of all we would like to thank Allah Almighty for giving us the strength, Knowledge and resources to make our work easy and possible. Without His blessings we would not have come this far. Then we the student of Bahria University would like to thank our course instructor Sir Shaikh Muhammad Ali who taught us Business Ethics and for giving us an opportunity to make a report on Pakistan Gems and Jewelry Development Company. We would like to thank Mr. Khalid Aziz the General Manager of the company who take out some time and briefed us on our queries, without whom this report would not be possible. Executive summary This report contains information about one of the jewelry manufacturing company of Pakistan named Pakistan Gems and Jewelry Development Company. The report consists on the following: company’s history, vision and mission statement, core values, its strategies. Through our survey while preparing our report and gathering information on PGJDC we came to know about certain things which gave us an upper hand to make our report more interesting and they are the compulsion and benefits being offered by PGJDC to its employees. In the last we compiled the training program of PGJDC which is definitely the core ingredient of this report. At the very end we have provided the URL links from which we take some information while preparing our report. ...
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...undergoing a gradual metamorphosis from unorganized to organizedformats. The jewellery business in India is estimated to beat Rs. 50,000 crores.According to the independent estimation studies conducted by World GoldCouncil & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3 % of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a „Storehouse of value‟ to a „Precious fashion accessory‟. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinumand colored gemstones. The way jewellery was worn before is undergoing atremendous change. Traditional designs are yielding to modern jewellery, heavygold is giving way to light and simple designs. Consumers are more qualityconscious than ever before. The jewellery market is one of the largest consumersectors in the country- larger than telecom, automobiles, and apparel andperhaps second only to the foods sector. Interestingly, organized retailers haveattempted to understand the market, anticipate social change and strategiesappropriately. They have ceaselessly endeavored to derive the formulae of “What the consumer wants?” The young Indian woman who is the prime market for the organizedretailers differs from the traditional jewellery customer in many ways asenumerated below-- She is well educated and more...
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...Tanishq official website Tanishq (Hindi: तनिष्क़) is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Company Limited,[1] a company promoted by the Tata Group, one of India's largest conglomerates, in collaboration with the Tamil Nadu Industrial Development Corporation (TIDCO). The name was formed by combining the first two letters from Tata and नष्क "NISHK" (meaning gold coin or necklace in Sanskrit), although the क k has been modified into a क़ q.[2][citation needed]. Tanishq's headquarters is at Bengaluru (Bangalore) in Karnataka.[3][4] Overview[edit] Sridevi, Brand ambassador of Tanishq at photo shoot for Tanishq in April 2013 Tanishq started in 1994 and challenged the established family jeweller system prevalent in India. They have set up production and sourcing bases with thorough research of the jewellery crafts of India. Their factory located at Hosur, Tamil Nadu (India) spreads over 135,000 sq ft (12,500 m2). Tanishq was launched as a range of jewellery and jewellery watches meant for the European & American markets, but later on shifted focus on Indian markets to tap the domestic opportunity too. They spread awareness to the public about alleged impurity in Gold .[citation needed] Tanishq introduced innovations like Karatmeter, the only non-destructive means to check the purity of gold and machine made jewellery. In India, Tanishq has country wide presence. In...
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...Marketing Strategies used by Tanishq Executive Summary An Indian Brand, which can make big in the global market, is Tanishq from Tata Group of Industries. Tanishq is India’s largest, most desirable and fastest growing jewellery brand in India. Tanishq today is India’s most aspiration fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or colored gems and a wide range of equally spectacular jewellery in 22Kt pure gold. Exquisite platinum jewellery and designer silverware is also part of the product range. Though they faced with many difficulty in the early stages they for about six years they then came with up with good strategies The Tanishq strategy for the coming couple of years relies on two things —increasing penetration in the domestic markets and going abroad in order to diversify its revenue portfolio. To push penetration in other markets, Tanishq will use the ‘shop-in-shop’ concept that it already does in 50 stores across different West Asian market. “This reduces distribution costs. Also, for the consumer it remains a Tanishq store and helps us get a foot into the market. Their main core competency is in designing a wide range of products. They were the first to come up with the idea of karat meter, which proves the quality of the gold, to win the trust of the customer. Introduction The Tanishq saga began in the...
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...Parent Brand: Tata Main Product Brand: Tanishq Sub Product Brand: Mia Product Target Segment: The growing, affluent and lifestyle conscious segment of women who use branded jewelry in their daily life. Why this segment?? * Women are increasingly the decision makers for their purchases of gold jewelry * Jewelry collection for everyday use, if high on design quotient, light in weight and affordably priced can attract the working women Driving Reason for new product: * Purchase power of the middle class was growing. * The five million working women whose purchasing power was an important part of the India’s growth story. * Women, engaged in different professions, complete with well-designed accessory ensemble did not have a choice of fine jewelry designed for daily wear. Issues Decide on * Product mix * Positioning * Branding * Communication Strategy * Can Mia Cannibalize Tanishq’s own product for special occasions like marriage, anniversary etc (product for one time purchase) Brief Tanishq is the first and most prominent jewelry brand of the jewellery division of Titan industries ltd, a company promoted by Tata group and has origin in 1994 when it started to export the jewelry to earn the mech needed foreign exchange. This brand was specially created for the female segment. However later with the adverse developments in the world economy and growing of Indian economy, the focus is changed from exports to Indian market...
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...1. They have over 785 stores in US, which is one of largest buyers and processors of diamonds2. They have decades of experience and expertise in the diamond industry 3. On line purchase has been a great experience for the people and thus increases in sales.4. The revolutionary marketing strategy with a credit plan of "a penny down and a dollar a week," was introduced in 1925 for making jewelry and other merchandise affordable to the average working American.5.Its the first company to use Institute management training in 19506. Has a strong workforce of nearly 13000 employees | Weakness | 1.Less concentration in growing economic countries 2. Limited brand awareness since there is a lot of competition from the local vendors as well as branded luxury products | Opportunity | 1.Going Global through franchisees and tie-ups 2.Use of TV, print media as a tool and expanding its awareness 3. More usage of social media like Face book, Twitter to take customer feedback and to see the current trends in the industry | Threats | 1. Use of conflict diamonds, the diamonds are not legitimated 2.Govt intervention in the operations 3. High debt in case of increasing the retail space or expanding the business in other countries | Recommendations •• They should Start business in Europe to capture a market They should Start business in Europe to capture a market opportunity, because competitors of Zale are doingopportunity, because competitors of Zale are doing business globally,...
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...1. Introduction “I don’t know the key to success, but the key to failure is trying to please everybody.” (Bill Cosby) The reason is because there are no two people that have exactly same likes and dislikes. Everybody in this world is different. Hence trying to make everyone happy at the same time merely blow the pleaser’s mind off. Taking that quote into consideration, it is not only true to an individual but also to every industry. A business cannot aim to sell their products to the whole market, because every customer has different wants and needs. Only a group of similar consumers that suites the products’ property best should be considered, so the business can use the right marketing strategy. In other words, business should segment their market in order to have clear image about their customers. Thus the business would make high profit by selling right product to right customers. 2. History of Cartier Started in 1847 when Louis-François Cartier took over master-craftsman Adolphe Picard jewelry workshop. Owing to Cartier’s great quality of manufacturing, they were trusted and selected to be many royal family official purveyors, including: King Edward VII of England, King Alfonso XIII of Spain, King Carlos I of Portugal, Tsar Nicholas II of Russia, King Paramindr Maha Chulalongkorn of Siam, King Peter I of Serbia, Duke Philippe of Orleans, King Albert I of Belgium, Duke of Windsor (Prince of Wales, future King Edward...
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... old portraits on the walls, a wealth of planters including cacti and empty wine bottles gathering dust. Theme: Titled 'Opium', the designer attempted to show an amalgamation of aesthetic sensibilities of the West and the East, for which he combined elements from his home state West Bengal with that of Rajasthan, Kashmir, Karnataka and then fused it with the lazy, flirtatious elegance of France. And the result was a line up of ensembles that bespoke subtlety and understated elegance. Collection and detailing: A lot of designers use bling and make it look bling, then how does Sabyasachi use bling and yet make it look classy? Every piece displayed was unique in its use of fabric, silhouettes and jewellery. The girls all had their hair tied in a messy knot and sported jewellery ranging from tiaras, chandelier earrings, elaborate neckpieces and nathnis, and together with the outfits they sported it came across as a unique cultural amalgamation. Most men wore khadi turbans, a symbol of aristocracy with a fine net tale heavy with embroidery. There were plenty of quilted skirts and angrakhas on hand block printed khadi. We loved the...
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...Since 1983 Tiffany & Co. has been dedicated to provide their consumers with one main design, sustainability. They know that their customers expect nothing less than top quality in jewelry and services and Tiffany's has done just that for the past twenty-four years. Recently Tiffany's has developed a new goal to search the mines for more environmentally friendly materials that will maintain their image of top quality while “obtaining precious metals and gemstones in ways that are socially and environmentally responsible.” The adopted strategy that Tiffany & Co. has adopted is assuring the integrity of their sources while maintaining strong leadership at promoting responsible business practices. 自1983年蒂芙尼公司一直致力于为他们的消费者有一个主要设计，可持续性。他们知道，他们的客户期望比珠宝及服务最优质的无外乎和Tiffany的已经做到了这一点，在过去24年。最近Tiffany的开发了一个新的目标搜索的矿山更环保的材料，将保持高品质的图像，而“获得贵重金属和宝石的方式是对社会和环境负责。”所采用的策略，蒂芙尼公司有采用的是确保其来源的完整性，同时保持强有力的领导是促进负责任的商业实践。 In July 1993, Tiffany & Company reorganized its Japanese distribution channel by repurchasing its inventory from its Japanese distributor Mitsukoshi Limited. As a result of this action, Tiffany would assume the responsibility of establishing yen retail prices, holding inventory in Japan for sale, and controlling local Japanese management. Tiffany would be able to have control over retail price in Japan where historically had higher price. Under the previous arrangement, Tiffany contracted Mitsukoshi as the principal retailer in Japan and the transaction of wholesaling to Mitsukoshi...
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...ENGL 314 Richard Dalloway and Hugh Whitbread in a Jewelry Shop In the film adaptation of the narrative “Mrs. Dalloway”, the movie omits several scenes from the novel thereby diminishing the overall emotional effect conveyed by the author in her book. An example of such a scene is when Richard Dalloway and Hugh Whitbread are in a jewelry shop. According to the book, Richard and Hugh peer into a jewelry shop window and look at the antiques. Hugh Whitbread spots a Spanish jewelry and goes into the shop hoping to buy it for his wife, Evelyn (113). Richard, on the other hand, believes Hugh’s exercise to be worthless. Yet, he exclaims, “Right you are!” (113) and follows Hugh into the shop. Inside the shop, he is overcome with the fact that he hardly “gave Clarissa presents” (114). He feels “awfully odd” and “pained” to recall that some years ago he had gifted her a bracelet – but “she never wore it” (114). The self-reflections of Richard convey a sense of void between Richard and Clarissa’s relationship. Was her act of not wearing the bracelet a sign that she didn’t love Richard? His feelings also portray the lack of communication in their marriage as he fails to understand her personality. He does not ask Clarissa for reasons but assumes that she probably hates presents given by him. He delves deeper into his thoughts about his wife just as “a single spider’s thread…attaches itself to the point of a leaf” (114). As he recollects the old memories, he draws a tray of old jewels...
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...How Aarong is coping with cultural changes? Aarong is the leading fashion house of Bangladesh which is an enterprise of BRAC. It started its journey in 1978 to bring positive changes in the lives of disadvantaged artisans and underprivileged rural women promoting their skills and craft. Aarong means village fair. Traditional artisans can market their crafts through Aarong. Potters, Brass Workers, Jewelers, Jute workers, Basket Weavers, Handloom Weavers, Silk Weavers, Wood Carvers, Leather workers and various artisans with specialized skills from all over the country come to Aarong for marketing and support services. At the very beginning of their business they were focusing on clothing, pottery, jewelry etc. Basically their business concept was pure traditional. But after a certain period they realized that only traditional based products were not sufficient to fulfill the customers demand. In the world of globalization people are now thinking in different way. Their choices are changing and they are looking for something new which is more fashionable and comfortable than traditional wearing. One of the most influential sectors of globalization is the change in the dressing sense of our country. Different types of fashionable wears are now available in Bangladesh. Traditional wears are now not their only choice. People fill very comfortable in casual wears in their daily working life. So they like to wear jeans, T-shirts, fotua, kutis, and leggings etc. According to Aarong...
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...Unit IV Case Study Unit IV Case Study The owners of "Cliptomania, LLC, a limited liability corporation" took a venture to sell "clip-on earrings" online, the owners Jim and Candy Santos, were not well versed in the operation or the creation of a profitable "webstore" website for the display of their merchandise and payment options (Brown, Dehayes, Hoffer, Martin & Perkins, 2012, p. 309). The first notable strategic issue at hand was in the launching of "the URL Cliptomania.com" e-business website (Brown et al., 2012, p. 309). Jim was determined to seek a way to get their business up and running. Jim found many of the resources that could potentially work, some of the resources the Santos pondered utilizing included: 1) contracting for hire a "internet service provider", 2) software purchase and installment fees (if applicable), and 3) hiring an employee with IT development knowledge and applicability (Brown et al., 2012, p. 309). Consequently the options are not favorable due to the high costs to utilize such measures. The second strategic issue at hand was the rising cost of running their e-business. The Santos' found that Yahoo! began to charge more and more over the span of four years (1999-2003); Yahoo! began to charge insignificant fees that the Santos would be giving away approximately "2.5 to 3.5 percent" for the processing of payments, not to include the "3.5 revenue" taxation to sell on the yahoo website (originating from "Yahoo! store search"), individual...
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