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Branding Bangladesh

In: Business and Management

Submitted By masudmeazi
Words 6169
Pages 25
PROJECT ON
COUNTRY BRANDING: BANGLADESH PERSPECTIVE

SOUTHEAST UNIVERSITY

SUBMITTED TO: ISHTIAQUE ARIF ASSISTANT PROFESSOR SOUTHEST UNIVERSITY

SUBMITTED BY: NAME | ID | MD.AMRAN AHAMMED BHUIYAN | 2008110000092 | MD.ABDULLAH AL-MASUD | 2008110000106 | A,K,M JAHANGIR KABIR | 2008110000074 | MD.MISKET HOSSAIN | 2008110000099 |

BACKGROUND OF THE STUDY As a student of introduction to Branding (MKT-4164) we have conducted a report on country branding. This report is based on branding Bangladesh. We have tried to give our maximum afford to complete this task. We focus our report including the most beautiful place in Bangladesh & historical place of Bangladesh. We made the main focusing point of branding Bangladesh is “beautiful Bangladesh”.

INTRODUCTION A brand is the identity of a specific product, service, or business that can take many forms, including a name, sign, symbol, colour combination or slogan. The brand is the personality that identifies a product, service or company. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand.

Branding Bangladesh as "Beautiful Bangladesh". We like to see our country as a popular tourist destination, but definitely not at the cost of making compromise with our social values or by destroying our natural beauty resources. Like traditional Maslin fabric we do not like to say that once it was a "Beautiful Bangladesh". Country branding is much more difficult than branding a product or service; because creating a positive image in minds of tourists is difficult, time consuming and at the same time very expensive. In some cases 360 degree

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