Branding Name Origin

In: Business and Management

Submitted By dalim
Words 2871
Pages 12
1. Lux:
a) Brand Launching: In 1924
b) Country of Origin: UK
c) Founder: Lever Brother (Now know as Unilever) founder William Hesketh Lever and his brother James
d) Industry: Soap (Health Care)
e) Brand Name origin: The name Lux means ‘light’ in Latin, however the name was chosen from the word word ‘luxury’.

2. Lifebuoy:
a) Brand Launching: In 1894
b) Country of Origin: UK
c) Founder: Same as of Lux
d) Industry: Soap (Health Care)
e) Brand Name origin: buoy means a device that keeps a sinking man afloat. i.e. protecting life. Buoys ring shaped device that are kept in the ship
f) Brand Logo Origin: Buoy is ring shaped and in red color in UK. Lifebuoy logo originates from here. It’s logo is oval shaped which reminds you of ring shape.
g) Brand Color: Red as buoy is red in UK

3. Apple:
a) Brand Launching: on April 1, 1976. It’s original name was Apple Computer, Inc. But, in 2007, it removed the word ‘Computer’. According to me, this is their branding strategy to thrive into consumer electronics goods. Very soon, they will launch HD TV.
b) Country of Origin: California, USA
c) Founder: Steve Jobs, Steve Wozniak, Ronald Wayne.
d) Industry: Computer Hardware, Computer software, Consumer electronics, etc.
e) Brand Name origin: Steve jobs, the founder of Apple, came up with the name ‘Apple Computer’. No significance was behind this name. Many used to say Steve Jobs was working in a community type farm and that inspired him to name his company as ‘Apple Computer’. Again, some other claims that this name was given to depict the story of Sir Isaac Newton sitting under an apple tree. The learning thing is that Mr. Steve never disclosed the why he had selected the name and let other to continue the debate on.
f) Brand Logo Origin: Very first Apple computer logo had a picture of Newton sitting…...

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