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Brands

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Submitted By kanika90
Words 1714
Pages 7
Submitted by:
Kanika Singhania
Analyzing HUL Brands
Functional Benefit, Emotional Benefit and Differentiation

Homecare brands Home Care Brands | Brand | Functional Benefit | Emotional Benefit | Differentiation | Active Wheel(Bar+Powder) | Provides for a clean wash without harming the hands | Wheel transforms washing from a tedious experience to a delightful one | Combined with the strength of lemon and the fragrance of a thousand flowers | Rin (Bar+Powder+Bleach) | Removes the yellow faded colour from white clothes | White clothes set a good impression on people, and give one the confidence | Provides much more whiter clothes than competitors | Sunlight Detergent | Provides cleaning and stain removal without harming the colour of clothes | Keeping colors intact in clothes and wearing them makes her look and feel precious | Unique color guard technology that keeps colors intact and prevents fading as even after 40 washes | Surf Excel(detergent + gentle wash) | A premium wash which removes all kinds of dirt and stains from clothes very easily | Removes all the stains very easily, so that fear of stains never comes in the path of children exploring what they want to do | Belief that stains are good as they help the consumer’s (lady) children grow | Comfort Fabric Conditioner | Removes from clothes, the harshness that detergents attach to it. Softens, adds shine and fragrance. | Takes care of clothes and adds the ‘WOW’ factor to them | India’s first fabric conditioner that provides care to fibres of clothes | Vim Dishwash(Bar + Liquid) | Removes grease, burnt marks and dirt from utensils without much effort | Relieves the house wife from the effort of having to scrub dishes very hard | As compared to competitors little quantity is required, hence bar/liquid lasts longer | Cif | Removes dirt and stains from all kinds of surfaces | Clean

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