...McDonald Dessert Industry Report McDonald’s Dessert INDEX Page Reference Part I. Introduction ITEM1 Analysis McDonald’s………………………………………………...01 ITEM2 Issues of McDonald’s…………………………………………….......02 ITEM3 Executive Summary of McDonald’s………………………………....05 Part II. Industry Analysis ITEM1 Definition of McDonald’s Desserts………………………………….06 ITEM2 Size & Trend Projection of McDonald’s Dessert…………………….07 ITEM3 Segments & Divisions of McDonald’s Dessert………………………10 ITEM4 Major Competitor with McDonald’s Dessert…………………………11 ITEM5 Definition of Analysis model to be untilized…………………………13 Part III. Conclusions and Recommendations ITEM1 Conclusions………………………………………………………......18 ITEM2 Recommendations……………………………………………………21 Part IV. Key Next Steps………………………………………………………......22 Part V. APPENDIX……………………………………………………..................23 Part I. ITEM 1. Introduction Analysis McDonald’s McDonald’s, the most famous restaurant in the world, ranked No. 6 and No. 186 for Forbes’s “Valuable Brands” and “Global 2000”. In 1940, McDonald brothers, Dick and Mac, began an undertaking in San Bernardino. They were famous for offering food quickly and drivethru window to their consumers, then Kroc bought the world rights in 1961, and there are more than 100 countries include the United States, Europe, and Asia-Pacific, Middle East and Africa, over 35,000 restaurants around the world, serving nearly 70 million people everyday. As McDonald’s proclaims, the “most successful food service organization...
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...restaurant was founded by the McDonald brothers and bought by Ray Kroc, it has become the quintessential pop icon of American culture and made fast food a staple of the American diet. Their history cannot be disputed as having paved the way with a business model their competitors have followed; because of this their future remains uncertain. Changes in culture, changes in menu items, changes in business practices and just overall change has adversely affected the fast food giant. The purpose of this paper is to discuss some of the ways McDonald’s has suffered a loss in profits, as well as some of the things McDonald’s is doing to revitalize itself and bring itself back to the forefront of not just American pop culture, but as a globally recognized icon of quality and excellence. It is no secret that McDonald’s has not been doing as well as its competitors within the fast food industry. Ask anyone why and varying answers might be given; the food does not taste the same, the service has drastically gone downhill, the prices are too high, it is more like a coffee shop now, and they stopped serving my favorite sandwich are some of the responses a person might get. Overall, the one constant is that the overall feeling about going to McDonald’s has lost its luster- it no longer feels the same; why? Could it be tied to too many changes too fast and the company has lost track of where and when something broke? Perhaps McDonald’s lost sight of the original vision Ray Kroc had,...
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...The United States has the largest fast food industry in the world, and American fast food restaurants are in over 100 countries. That alone tells you that millions of consumers partake in fast food. By definition, fast food is food that can be prepared and served very quickly. A typical fast food meal in the United States includes a hamburger, French fries, and a soft drink. Out of all of the fast food restaurants in the United States, there are two companies that comes to mind that are the biggest chains in the country. Those two fast food chains are Burger King and McDonald’s. These two companies own more than half of the fast food market in the U.S. With that said, in the past couple of years there has been concern over the obesity rate in the United States. People believe that fast food is a factor because of how easy it is to get it and the price range of it. Because of the perceptions of fast food, every one is looking to the biggest fast food chains to set the example and make their menus healthier. McDonald’s and Burger King are the two fast food chains trying to convert their menu to provide healthier foods, each in their own way. Before looking at the menus of both fast food chains, one has to understand the history. What made them who they are today? How was it created? When did it go public? The first restaurant is McDonald’s. In 1937, Patrick McDonald opened “The Airdome”, which was a food stand in Monrovia, California. Hamburgers were ten cents and all you...
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...Page 15 VIII. Driving Forces…………………………………………………. Page 16 I. Executive Summary: Chipotle is a young fast food company. In early 2012, Chipotle made its first home run. As a result, Chipotle is planning to start a new project called the “ShopHouse”. The CEO of Chipotle said, “I have always believed that the Chipotle model could work well with a variety of different cuisines”. Actually, ShopHouse predicated on much the same strategic principles as Chipotle Mexican Grill. However, it offered a different menu. Chipotle was established by Steve Ells in 1993, and the first Chipotle restaurant was built in Denver Colorado. The time Steve Ells opened his first restaurant, he believed that food served fast did not have to be low quality and that delicious food did not have to be expanse. Based on this concept, Chipotle Mexican Grill appeared to the world. In early 2000, McDonald acquired an initial ownership of Chipotle. What unexpected is that McDonald’s top management decided to let Chipotle go. After the independence, Chipotle successfully made a huge expansion. Until 2012, Chipotle made its first home run. The food Chipotle offered are simply and limited, which include burritos, burrito bowls, tacos and salads, plus soft drink, fruit drinks, and milk. However, customers can customize their own options included different meats, beans, rice and vegetables. The food...
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...corporations in the food industry, is not perfect. It has its own SWOT otherwise known as strengths, weaknesses, opportunities, and threats. Identifying these key categories will definitely help any company succeed and become better well-rounded. Strengths – Taco Bell is a very popular brand and has high customer loyalty. They are well known because of their advertising and marketing strategies. Taco Bell is also known for its quick service. Recently, Taco Bell has been adapting to distributing healthier, hygienic foods to stay ahead of the competition. A change in the management and organizational structure has led to much of Taco Bell’s success over the years. The company developed a new job position called “Market Manager.” This position was created to increase responsibilities and make the decision making process easier. This new key strength promotes self-sufficiency, increased employee motivation levels and efficient customer services. Weaknesses – Like every large company, Taco Bell has a few weaknesses. Taco Bell has encountered some bad rep and lost customers due to the traces of E. coli bacteria in 2006, 2009, and 2013 which led to customers being hospitalized. This led to multiple Taco Bells closing across the country. In 2007, Taco Bell reports of rodent infestation were found in a Manhattan location. Most of the food on Taco Bell’s menu is high in fat and has many calories which eliminate the health conscious people from buying their food. Another weakness is...
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...1|Page Coursework Header Sheet 220924-625 Course FINA1035: Strategic Financial Mgt Course School/Level B/UG Coursework Report Assessment Weight 100.00% Tutor EA Warren Submission Deadline 19/03/2015 Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000652920 Tutor's comments Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Final Grade_________ Tutor______________________ Date _______________ 2|Page 0006529208 Strategic Financial Management Report: McDonald’s Part 2: External Analysis Zaheer Mansuri Word Count: 3038 Tutor: Liz Warren 3|Page 0006529208 Contents PESTLE ..................................................................................................................................................................... 4 Political:............................................................................................................................................................... 4 Economic:............................................................................................................................................................ 5 Sociocultural:...
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...tried to act in sense to change the meal menu and the eating habits for our children in public schools. In this informative paper I would like to describe new changes especially for parents. Number of Americans with an overweight increases due to the absence of carbohydrate and extra sodium and cholesterol in their food. Physicians and associations blame food industry. On the other hand, food industry tried to reduce the price for fast food at the expense of the quality, fast food is accessible for everybody but it’s not a healthy choice. Americans die every day due to heart issues. Around 600000 people die of heart disease in USA every year (cdc.gov). Moreover, Heart issue continue to augment number of death every year for booth gender men and women. This disease continue to affect our society’’ as every year 715000 American have a heart attack ‘’ In the same time, number of children with obesity increased from 4 to 18.8 % between 1971 and 2010. In light of the numbers, the state school board tried to change breakfast and lunch meals, in hop to improve nutrition and health. Every fiscal year, the school national breakfast program and lunch food program reimburse for meals distributed in participating school. In 2012-2013, the NSLP agrees to pay the following reimbursement: $2.86 for free lunches, $2.46 for reduced-price lunches, $0.27 for paid lunches, $0.78 for free snacks, $0.39 for reduced-price snacks, and $0.07 for paid snacks. Also, students qualify...
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...The health industry is a multi-billion dollar annual business. Subway has carved out their niche in the fast food industry in a healthy way. They have become the default for a healthy and fast meal, two huge points. Biggest Loser – By sponsoring a run-a-way success tv show focused on raising awareness of obesity and healthy living, Subway has cemented themselves in the health niche and is expanding quickly. Marketing/Advertising – Eat Fresh and Fast but not Fast Food. These mantras are simple yet imply so much. Don’t forget Jared – Subway placed a lot of faith in their spokesperson Jared. Imagine if Jared packed on the pounds again or died of a heart attack. Ouch. A very big and bold move that sets themselves apart from so many of their competitors. Picking a fight Subway uses its own products against the competition in their quest to elevate themselves. Subway says look at how bad McDonald’s or Burger King is for you and look how great our food is for you. The names, products and health information of different brands are listed right on Subway’s packaging and marketing material. All food, all hours Most fast food restaurants have to switch systems over in order to make breakfast items vs regular menu items. Subway doesn’t have this problem because they are only adding egg as an additional element. No matter what type of person you are, you’re able to enjoy breakfast for dinner and visa-versa. Conclusion: Use these same elements for your own business. Find...
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...Analysis: Political Factor: Generally, McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone, people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore, hygiene policy also is a big concern for a fast food company. Good relationship with government will bring McDonald on a better position to service in this industry. Economic Factor: McDonalds have to consider the effect of economic. Organizational performance is usually affected economic factors such as tax rate, exchange rate and unemployment rate. Running a Business in local market, a company must be facing government regulation on tax or profit. Especially McDonald is an international company, and its business is successfully running over the world. Every country also has its own regulation on tax or other else that affect the business. Moreover, McDonald needs to import food and drink in local market, which mean the exchange rate and people living standard also affect the cost of running a business and productivity. Social Factor: The changing lifestyle will affect the sales performance of McDonalds. Nowadays, people are willing to eat more expensively. They want to have quality services and food more than fast food. Moreover, different country has different eating behavior. In western country such as USA, people are willing...
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...Case study #1 Mc Donald’s v. Burger King Situation Internal and External Factors: Two top burger chains and the fastest growing fast-food industries are McDonald’s and Burger King. In the 1980’s, McDonald’s sales has increased 26% and Burger King’s by 11%. McDonald’s was the top leader since every product being sold was standardized. However, Burger King does not encourage customization and breakfast. The external analysis shows the companies’ opportunities and threats. McDonald’s opportunities: International Expansion, serves only 1% of the world’s population, and growing dining-out market. McDonald’s Threats: mature industry, strength of the competition, consumers that are more health-conscious, changing demographics, and the fluctuation of foreign exchange rates. The internal analysis shows the strength and weakness of a company. McDonald’s is very popular, where people worldwide are aware of their fast food chain industry. The company has 42% of the U.S. fast-food hamburger business. The food is also consistent. Most successful items: French fries, Happy Meal for the kids, Big Mac, and Egg McMuffin. Statement of the problem: The factors listed above demote Burger King to second place, because the lack of proper organization in managing fast and efficient customized orders. Due to their lack of proper training, wage, and benefits, the quality of work from the employees was low Conceptual analysis Organization theory and concepts: In order to increase profit...
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...Project Task Industry: Restaurant/ Fast Food Leader: McDonalds McDonalds is fast-food restaurant established in 1940 in San Bernardino, California, but became a corporation in 1955. Over the years, McDonalds spread to more than 100 countries around the world, with more than 35,000 restaurants. McDonalds is known for their ability to satisfy different tastes in different countries and offering meals that are familiar and part of their everyday diet and for a low price at the same time. In recent years in the US, McDonalds put efforts in changing the way people see their menu, unhealthy, by offering salads, fruit, and other “healthier” alternative options. Although their struggle to keep their menu healthy and affordable is still ongoing, they still remain at the top of the fast-food restaurant list globally. Follower: YUM Brand’s Taco Bell Taco bell was founded by Glen Bell, who first opened a hot dog stand called Bell’s Drive-In in San Bernardino, California in 1946. Bell’s Drive-In sold hamburgers and hot dogs in 1952. At the same time Mcdonald Brothers were building their first restaurant. Taco Bell takes direct aim at McDonald’s Corp. in a new advertisement, which rolled out a new television ad featuring men named Ronald McDonald talking about how much they like Taco Bell’s various breakfast offering. For many years, McDonald’s has been the leader in fast food chain breakfast sales, but Taco Bell is looking to at least make it into the No. 2 spot, and could take over...
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...Situation Analysis In order to advise Suzanne in the best way, we have compiled the following SWOT analysis, which outlines positives, and negatives that currently revolve her franchise and the current solution that she is proposing to the issue that she is facing with her store. External Assessment Environmental and Industry Strengths: Suzanne’s restaurant is one of the number one fast food companies by sales, thus she is part of a company that has a very strong brand recognition and reputation, it is said that there are over 30,000 McDonalds restaurant in 119 countries Weaknesses: With the seniors dominating her store she can gain some negative publicity, and this can result in her store being seen as the seniors store and with social media these days this can be spread very quickly and to other stores. Opportunities: Some positive opportunities that derived from this issue are that if she can turn this into an opportunity and implement the bingo games into her store. This could result into growth into her store and in other countries. Threats: Being in the fast food industry Suzanne is can be faced with a lot of government regulations with regards to health issues. Currency exchange and commodity price fluctuations could also be threat to Suzanne’s store. Internal Assessment The Organization Strengths: McDonalds is said to be a community oriented socially responsible co, they successfully and easily adapt their global restaurants to appeal to the cultural...
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...Burger King Abstract Burger King is a very well-known chain of fast food restaurants that serves over 11 million people daily. Their top competitor has been McDonald’s up until now, but this may possibly change in the near future. They have come a long way in the past few decades. They have faced good times and some not so good times. They have had good leadership as well as some that were considered sub-par. Included in the following paper you will find a SWOT analysis of Burger King and the effects of the issues discussed directly. The way a company handles the information that a SWOT provides can make or break a company no matter how small or how large they may seem. History/Background Burger King is a world renowned fast food chain, also known as the “Home of the Whopper,” that serves over 11 million clients across the globe (Burger King, 2014). They serve breakfast, lunch, and dinner. Burger King was not always like it is now. It was originally founded on July 28, 1953 by Keith J. Kramer and Matthew Burns as Insta-Burger King. After the company ran into financial difficulties a year later in 1954, it was purchased by its Miami, Florida franchisees, James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first renaming the company Burger King, then opening the first Burger King restaurant was in Miami, FL and was advertised as the “home of the whopper”...
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...created large amount of excitement to the restaurant industry and the press as well. Bringing new line of coffee products would mean direct competition with the primarily competitors; Starbucks and Dunkin Donuts. In reality what really mattered to all those 14,000 franchisees was whether the new line of premium coffee products would be a good thing for them. Either winning or losing from the franchisers point of view was all about whether the new McCafe product trade-up strategy would bring more sales and profits to their stores. Even though there is a lot of talk in the press and it has been largely discussed by store owner, I believe that McDonalds trade-up strategy would be successful. McDonalds is a brand that has been accepted by all Americans, furthermore it is brand that is mostly visited by the Middle Class of people. Furthermore the expectations are that McCaffee premium coffee products would add an average of $125,000 in additional revenue per store; the premium coffee products will also attract more off-peak customers. Other than all this McDonalds products are more price competitive than the major competitor for the market share – Starbucks. If quality is satisfying most of Americans would rather pay less than pay more, therefore McDonalds trade-up strategy would most likely be successful. 2. If McDonald’s McCafe premium coffee trade-up strategy turns out to be highly successful, do you think other fast-food...
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...The Industry I decided to do my paper on is the fast food Industry. The fast food industry is a billion dollar industry. The fast food industry spends billions of dollars a month on advertising to capture young people as well as children as. Despite the health warnings that eating fast food on a daily basics will do to one’s body, the industry still is thriving due to a large number of working families, we live in American, which has the largest fast food industry in the world. McDonald’s is one of the largest fast food restaurants in the fast food industry serving around 68 million people daily, in over 118 countries. McDonald’s has a loyal based of customers who have been patronizing the establishment for many years, operated by a franchise agent, an affiliate or the corporation. McDonald’s business strategies has been said to be the best in the fast food industry, maintaining cost leadership while producing dependable food with great service. Today we see McDonald’s in a mature industry that uses product proliferation to meet many needs in the fast food industry while deterring new entrants (Hill and Jones, 205). McDonald’s prides their strategy by setting the standards with their products and within the industry as well. I feel that the strategy McDonald’s incorporates within the company is the best for them, setting the standard to be the best in the industry promotes the necessary competitive edge needed to ensure the company continues to delivery its winning...
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