...Statistics Breakfast is the most frequently skipped meal throughout the day (Dieticians of Canada). In the developed world, “between 20–30% of children and adolescents skip breakfast” everyday (Deshmukh-Taskar, 2010). In Canada, specifically, about “44 % of teens in 2008 skipped breakfast at least once a week“ (Diane McCann-Hiltz, 2009). One of the reasons skipping breakfast is common in Canada is because “12% of youth come from food insecure househoulds” (Alberta Health Services). Nearly “85% of the meals prepared for breakfast are prepared in 5 minutes of less” (Diane McCann-Hiltz, 2009). Many factors including economic, financial, and limited time are linked to youth skipping breakfast or not having the correct foods for breakfast (Fertig, 2003). Solution/Prevention The bad habit of skipping breakfast can be broken if one starts to eat a healthy breakfast which incorporates the four...
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...The Breakfast and Lunch Programs Jennifer Harvey-Mitchell Professor Storms Eng. 115: English Strayer University November 15, 2012 Overview Congress passed the National School Lunch Act in 1946 to support commodity prices after World War II by reducing farm surpluses while providing food to school children. By 1970, the program was providing 22 million lunches on an average day, about a fifth of them subsidized. Since then, the subsidized number of children has increased while paid lunches have declined, but not since 1972 have so many additional children become eligible for free lunches as in fiscal year 2010, 1.3 million. Today it is a $10.8 billion program providing 32 million lunches, 21 million of which are free or at reduced price. The number of students receiving subsidized lunches rose to 21 million last school year from 18 million in 2006-7, a 17 percent increase, according to an analysis by The New York Times of data from the Department of Agriculture (Dillion, 2011). The Palm Beach County School District has altered its breakfast and lunch programs to improve nutrition and health for all students. The new Federal Nutrition Standards require schools to offer students more fruit, vegetables, and whole grains and to limit the sodium, calories, saturated and trans fat in school meals according to the School Nutrition Association (SNA 2012). Most notably, cafeterias are serving fruits and vegetable in a variety of ways to appeal to students diverse...
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...Film Analysis Paper: The Breakfast Club “To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others”. -Anthony Robbins All living beings are, in one way or another, drawn towards each other. We, as humans, strive to “communicate” with individuals who are in our environment. Communication is literally defined as: “the sending and receiving of verbal and nonverbal messages between two or more people”. When pondering on what film I should base my essay on, many factors came in to place; such as, “How many different types of communication are taking place? What is the predominant type of communication? And how many characters are communicating at the same time? After much thought, I decided on the world-famous cult-classic, The Breakfast Club. The setting for the film is Sherman High School; Sherman Illinois on a Saturday morning. Five very different students gather to serve their sentence of Saturday school under the careful hawk-like watch of the school’s vice principle Mr. Vernon. They are classified as a jock, a princess, a brain, a basket case, and a criminal. After arriving and selectively taking seats in the library, they are assigned an essay of, “no less than a thousand words, describing who [they] think [they] are.” After a short time the students completely ignore the assignment and begin interacting with one another. As time...
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...DIAGNOSING MARKETING FAILURE OF KELLOG’S BREAKFAST MATES USING FOUR “A” FRAMEWORK COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: GR 523–1DA SUBMITTED TO DR. RAJ SISODIA, PROFESSOR OF MARKETING SUBMITTED BY KHALED MAHMUD MCCALLUM GRADUATE SCHOOL OF BUSINESS BENTLEY UNIVERSITY MARCH 18, 2013 TABLE OF CONTENTS 1. KELLOGG’S AS A COMPANY: ............................................................................................................ 1 2. BACKGROUND OF KELLOGG’S BREAKFAST MATES: ...................................................................... 1 3. KELLOGG’S BREAKFAST MATES’ OFFERING: ................................................................................. 1 4. TARGET MARKET: ........................................................................................................................... 1 5. POSITIONING: ................................................................................................................................... 1 6. FAILURE OF BREAKFAST MATES: ...............................................................................
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...The Breakfast Club In the movie The Breakfast Club it depicts the different types of social groups in high school by using five teenagers as the main characters. It explores the different pressures put on teenagers to fit in their groups, as well as the expectations from parents and authority figures. The five teenagers start to realize that although they all have different social groups they are more similar than different. The movie is based on five students stuck in detention together. The students pass the hours by talking, arguing, and, at one point, smoking marijuana. As the day goes on the students begin to open up to each other. The students realize that even with their differences, they face similar pressures and complications in their lives. They all feel pressures from all aspects of their lives from who they can befriend, grades, social status, strained relationships with their parents. Two of the main characters are Clair and Allison. Clair who is from the popular group is going through something most teens experience in high school, pressure from her friends. She is a virgin and feels she should be doing what all her other friends are doing. It’s sad to see how in high school the pressures of being sexually active are so high. She is also going through family problems. Her parents are divorced and are using her to get back at each other during arguments. Allison is the quietest student except for her occasional outburst and seems to be a compulsive liar....
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...Jack Fischer Comp 1 Jason Tillis April 19, 2013 Breakfast Club The plot follows five students at Shermer High School in Shermer, Illinois as they report for Saturday detention. (Fun fact about the high school where the movie was filmed, its called Maine North High School, it is a public four-year high school located in Northbrook, Illinois, that’s the high school my father attended for all four years of schooling). The five teens that show up for Saturday detention are all different in many ways. The first, of the teens is Bender a trouble making punk rock kid who likes to give everyone a hard time. The second is Andrew a wrestler jock who doesn’t like to take crap from anyone. Third, is Brian a nerdy kid just trying to fit in with the rest of the group. Fourth, is Claire the popular rich princess that has to have her way and puts herself on a pedestal. Lastly, is Allison the weird girl who doesn’t talk much. They all think they are totally different and in completely different social groups, and at the start of the movie they are right. Bender the troublemaker is messing with everyone including the principle and all the kids don’t understand why he is doing this. All the kids seem to start to get over the fact that Bender will be doing this the whole time. The movie starts to progress when they seek out of the library and are disobeying Mr. Vernon’s rules. All the kids have there fun, but when the movie really starts to get down to its true purpose...
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...The movie deals with the cognitive, psychosocial, physical, and moral development of the characters throughout the film. The Breakfast Club is about people, personality types, human behavior, strengths and vulnerabilities. It is about stereotypes and breaking them down. It’s about prejudice and gaining greater understanding through communication. It’s about rebellion, and also about teamwork. Every character in the film contributed something unique in society which allowed them to learn something new about themselves and about others. The Breakfast Club is a norm in today society because many people go through the major developmental themes of that these characters experienced and many teenagers can relate to their stories. The Breakfast Club The Breakfast Club, created in 1985, contained a wide variety of behavior cues and stereotypes. Five teenagers Claire, Andrew, Bender, Brian, and, Allison were from different social groups, didn’t know each other , and had to spend a Saturday in detention at the suburban school library. They were resistant on getting to know one another at the beginning but eventually let in. The stresses and strains of adolescence turned their inner lives into a minefield of disappointment, anger and despair. The movie used elements from many of the principle theories of personality development, which helped to better understand who these characters are and who they are likely to become in the future. The character I was most intrigued with...
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...The Breakfast ClubFive teenagers who don't' know each other spend a Saturday in detention at the suburban school library. At first they squirm, fret and pick on each other. Then after sampling some marijuana, a real encounter session gets underway. The stresses and strains of adolescence have turned their inner lives into a minefield of disappointment, anger and despair. The catalyst of the group is Bender (Judd Nelson), a rebellious working-class punk who seethes with rage and attacks his peers with sarcasm. A cigar burn on his arm is a sign of the abuse he receives at home. Andrew (Emilio Estevez) is a Varsity letterman in wrestling. He's spent most of his youth trying to measure up to his father's machismo image of him. This entails winning in athletic competition and preying upon weaker peers. He and Bender clash. Brian (Anthony Michael Hall) is an unhappy honors student who wishes he could be accepted as a person and not valued just as a brain. Upset over a poor grade in shop, Brian has contemplated suicide rather than live with the ire of his disappointed parents. Allison (Ally Sheedy) is the eccentric of the group. "My home life is unsatisfactory," she confides. Living in her own fantasy world, Allison can't really tell the difference between the truth and the lies she fabricates. These teenagers don't like or respect their parents very much. One asks: "My God, are we gonna be like our parents?" Another in the group replies: "When you grow up, your heart dies." But the...
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...PERFORMANCE OF STUDENTS WHO REGULARLY EAT BREAKFAST AND THOSE WHO SKIP BREAKFAST AMONG SELECTED PUPILS OF MAUBAN SOUTH CENTRAL ELEMENTARY SCHOOL II S.Y.2014-2015 STATEMENT OF THE PROBLEM This study is concerned on the significant difference in the academic performance of students who regularly eat breakfast and of those who skip breakfast among selected pupils of Mauban South Central Elementary School II S.Y. 2014-2015. Specifically, it sought to the answer to the following questions. 1. What is the demographic profile of the respondents in terms of: a. grade level b. sex 2. What are the breakfast food intakes of the selected pupils? 3. Is there a significant difference on the food intake of the selected pupils when they are grouped according to demographic profile? 4. What is the mean academic performance of those students who regularly eat breakfast? 5. What is the mean academic performance of those students who skip breakfast? 6. Is there a significant difference in the academic performance of the students who eat breakfast regularly and of those who skip breakfast? 7. Is there a significant relationship between the academic performance and the food intake of selected pupils during breakfast? 8. What (your output) can be developed from the findings of the study to (purpose of the study)? COMPARATIVE STUDY OF THE ACADEMIC PERFORMANCE OF STUDENTS WHO REGULARLY EAT BREAKFAST AND THOSE WHO SKIP BREAKFAST AMONG SELECTED PUPILS OF MAUBAN SOUTH...
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...THE BATTLE FOR THE BREAKFAST CEREAL MARKET, by Richard Lynch 1. INTRODUCTION Corporate strategy is certainly a topic that is exciting and challenging. It makes fundamental decisions about the future directions of organisations. And it has the potential to have a real impact on people's lives. But it isn't the easiest subject to study. There are several reasons for this: *It's a young academic subject when compared to more traditional topics like economics and organisational behaviour. This means that there is a lot that we still don't understand. *It's a complex subject that involves many different aspects of organisations, all of which may be important. This makes it difficult to record and analyse. *And it's a subject that lacks a widely agreed body of accepted knowledge. Different strategists have different opinions on what is important and how strategy should be developed. All these factors make it quite tough. Certainly, some strategists argue that there is a place for strategic analytical frameworks like Professor Michael Porter's Five Forces. But the same strategists also point out the most successful strategies need to be more experimental and creative. For example, they argue that the successful strategy of Dell Personal Computers - selling directly to customers, cutting out the distributor - owed much more to innovation than to traditional strategic analysis. In more general terms and arguably to oversimplify strategy theory, strategic processes need to be both prescriptive...
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...The UK Breakfast Cereal Market Special K 05/02/2014 MARK1500 Principle of Marketing Table of Content Title Page no. Intro Paragraph 3 Business Overview 3 Commentary on Situational Analysis 4 Product Overview 5 Market Segment 6 2016 Olympic Promotions 7 Appendices 8-9 Intro Paragraph This report has been put together to analyse the strength and weakness of Kellogg’s product Special K. This report will identify the strengths and weakness as well as its internal and external factors that affect its sales using ‘PRESTCOM’ and ‘SWOT’ analysis. We will be looking at the market segments that heavily impact the sales of Special K and ways to leap over those barriers to increase revenue. It will also ascertain future promotional ideas for the 2016 Brazil Olympics and the opportunities it may have for Special K Business Overview Kellogg’s is a company with a rich history; established in 1906 by a Mr W.K. Kellogg they have been making great tasting breakfast ever since. Kellogg’s started selling in the UK stores up and down the country ever since 1922. The Kellogg Company was the first company in the food industry to hire a dietician “Mary Barber started the Kellogg’s Home Economics Department and began defining the different types of food and what roll they played in a proper diet” (Kellogg’s, 2014). Kellogg’s quickly established...
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...Masked Desires Actor parade around in fictitious demeanors in order to perform their given part. Comparatively, athletic jocks create false identities to fulfill their role as kings in the socially constructed hierarchy system of high school. In the iconic 80’s film, The Breakfast Club, John Hughes investigate the correlation between standardized stereotypes and internalized struggles through the Saturday detention of five students at the fictional Shermer High School. Andrew Clark, on of the students serving detention, is the typical jock stereotype. His physical prowess and mentality undeniably affirm his respective social standing. However, while Andrew is the king of the social order, he is unable to dictate his own actions, let alone...
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...Name- Abhishek Kar Institute- IIPS, DAVV Indore NEW TRENDS IN THE INDIAN BREAKFAST SEGMENT After a period of stagnation in the breakfast segment, now a number of big brands like Nestle, Pepsi, ITC etc have started shifting their focus towards this potential segment. Even the regional players have started experimenting as they don’t want to be left behind in the race. With leading players like Kellogg and baggry’s India, already dominating the segment, all these brands have understood the need to adapt and change according to the consumer preferences. Traditional food items like breads and toasts, which used to be common on the breakfast table, are now being slowly replaced by cornflakes, wheat porridge, white oats and muesli. This trend is rising with leaps and bounds with a 23 % rise, especially in the urban areas and according to the industry experts, the trend is about to stay for the next few years. REASONS FOR THE CHANGE LESS TIME CONSUMING: The segment is getting increasingly competitive with more food marketers aiming at capitalising on the increasing demand for easy to cook foods. Due to busy schedule of the working people, the consumers in the urban areas have started switching to breakfast cereals because of their ease in preparation. They are easy to use and blend. HEALTH BENIFITS: Apart from this, the rise in cardiac problems and other health issues like high cholesterol levels, obesity, diabetes, high blood pressure, etc has led to the realisation amongst...
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........... 10 - 12 Conclusion ............................................................................................................................. 13 References ...................................................................................................................... 14 - 15 1.0 Executive Summary Borneo Safe Haven Bed and Breakfast is a bed and breakfast hotel business that is located exactly at the hearts of Kuching City. Kuching has millions of foreign travellers coming in and out every year ever since year 2010. Kuching has attracted many tourists due to the cleanliness of the city, the many tourist attraction places like museums and national parks, the friendliness of the citizens in Kuching also welcomed a lot of the tourists that visited Kuching. We will be utilising an old shop house and convert it into a modernized bed and breakfast hotel yet providing the customers the feel of staying in Borneo. We will also have a rooftop swimming pool with chilling areas and lounge that will serve light snacks and beverages while customers overlook the city of Kuching which will make us the first bed and breakfast in Kuching to have such facilities to provide a better stay experience for both the...
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...“The Breakfast Club” Review Made by ivanbolt Teenage movie about mature problems. Saturday has always been the day of relaxation and having fun. But not for characters of “The Breakfast Club”, who ought to spend their day off to attend a Saturday detention for each of their mischief, and write an essay “Who you think you are?”. Along with the fact, that this group is so ill-assorted, you can’t even get how they all appeared to be in the same place, the Shermer High School library. This small mixed group consists of jock Andrew (Emilio Estevaz), who is insane about sports; nerdy Brian (Antony Michael Hall), whose aim is to get straight A’s at any cost; princess Claire (Molly Ringwald), who conceitedly trying to prove that she does not belong to the company; kook Alison (Ally Sheedy), that surprise everyone by her outstanding acting; and rebellious criminal John Bender (Judd Nelson), that demonstrates indifference and toughness. The movie, written and directed by genius of teen comedies John Hughes and produced with the help of Ned Tanen, represents a perfect mix of a joyful comedy and profound drama. To begin with, the situation represented in the film is quite realistic, except for the fact that such different people gathered together in the same place and at the same time. However, the viewer can consider that as a miraculous coincidence, which often happens in real life. Still, clear representation of youth problems, their behaviour and attitude to each other does...
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